Barbara Pflaumer Email & Phone Number

North Wales, Pa

Trenton, Nj

• Managed and lead a staff of 12 Customer Service agents in an in-bound call center.• Built a team atmosphere and created a positive work environment, encouraging agents to share ideas and empowering them to solve problems.• Planned, assigned, and monitored work assignments for maximum team efficiency. • Identified and addressed staff development needs.• Developed staff training programs and reference manuals.• Resolved escalated customer service issues.

Trenton, Nj

• Worked directly with Kathy Ireland World Wide to build brand recognition and increased public relations for the Kathy Ireland bridal line.• Strategized maximum social media exposure for various company brands. Increased Facebook “likes” by more than 300% for the Kathy Ireland line.• Wrote and submitted creative briefs to in-house agency for ad campaigns, emails, and sales collateral. Proofread and gave final approval on copy. • Traveled to trade shows throughout the US to sell product and provide Sales and Marketing support.

Ft. Washington, Pa

• Developed and managed multi-million dollar worldwide Marketing Department budget. Made adjustments to keep the budget balanced, often finding creative solutions to fiscal roadblocks without a significant impact to sales• Negotiated significantly reduced advertising rates, superior positioning, and added value in target media venues. • Directed and developed Public Relations Manager and all Public Relations efforts. Focused on reaching consumers through user-generated social media campaigns. Built relationships with wedding bloggers to increase brand exposure. • Developed strategic messaging for all media, focusing on consistent brand presentation. • Strategized and managed grand openings and developed promotions for company retail stores