Barbara Pflaumer Email & Phone Number

North Wales, PA

Trenton, NJ

• Managed and lead a staff of 12 Customer Service agents in an in-bound call center.
• Built a team atmosphere and created a positive work environment, encouraging agents to share ideas and empowering them to solve problems.
• Planned, assigned, and monitored work assignments for maximum team efficiency.
• Identified and addressed staff development needs.
• Developed staff training programs and reference manuals.
• Resolved escalated customer service issues.

Trenton, NJ

• Worked directly with Kathy Ireland World Wide to build brand recognition and increased public relations for the Kathy Ireland bridal line.
• Strategized maximum social media exposure for various company brands. Increased Facebook “likes” by more than 300% for the Kathy Ireland line.
• Wrote and submitted creative briefs to in-house agency for ad campaigns, emails, and sales collateral. Proofread and gave final approval on copy.
• Traveled to trade shows throughout the US to sell product and provide Sales and Marketing support.

Ft. Washington, PA

• Developed and managed multi-million dollar worldwide Marketing Department budget. Made adjustments to keep the budget balanced, often finding creative solutions to fiscal roadblocks without a significant impact to sales
• Negotiated significantly reduced advertising rates, superior positioning, and added value in target media venues.
• Directed and developed Public Relations Manager and all Public Relations efforts. Focused on reaching consumers through user-generated social media campaigns. Built relationships with wedding bloggers to increase brand.
• Developed strategic messaging for all media, focusing on consistent brand presentation.
• Strategized and managed grand openings and developed promotions for company retail stores