Barbara Roth Email and Phone Number
A confident, dedicated, ambitious, self-motivated, independently working and well-organized young man who can thrive in a rapidly changing environment and performance-driven, passionate about a career in international trade with 10 years of work experience . I have extensive experience in international procedures, import and export as well as order management, transport/road, sea, air and delivery monitoring. I have extensive knowledge in the fields of customs regulations, EU customs clearance, procurement management, conducting trade negotiations.
Under Armour
View- Website:
- underarmour.com
- Employees:
- 8931
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Senior Director Marketing, Dtc Channels & Experiences, The AmericasUnder Armour 2020 - PresentLas Vegas, Nevada, United StatesPromoted to lead ideation, development and execution of consumer engagement marketing strategy for all physical environments across North America. Oversee full customer journey, driving brand engagement, consistency of messaging, and revenue across all consumer touchpoints, inclusive of all DTC stores and wholesale locations. Define and continuously optimize the experiential marketing strategy across the region. Spearhead execution of all consumer marketing activations for top-tier events down to hyper local / grassroots marketing programs. Key role on the North America Marketing leadership team, accountable for region’s evolution and continual success. Serve as strategic partner to Global Brand Marketing and Global Events. Manage, develop and mobilize high-performing field marketing team of 35 field market leaders and brand ambassadors. -
Director Of Dtc Retail MarketingUnder Armour Jan 2019 - Aug 2020Las Vegas, Nevada, United StatesOversaw direct-to-consumer marketing strategy and execution, customer experience (CX)/experiential retail, operations and finance for 180 full price and outlet DTC locations across North America. Managed high-performing team to drive brand awareness and in-store traffic, and ensure brand-aligned, highly-engaging consumer experience. Optimized the 360-degree customer journey through in-store marketing, displays and experiential moments to drive engagement and revenue. Worked cross-functionally with brand marketing, ecommerce and wholesale marketing stakeholders to ensure alignment of brand messaging across all customer touchpoints. Managed strategic marketing initiatives through all digital and innovation touchpoints in-store, inclusive of VR / AR, interactive experiences, digital content, social and mobile integration. -
Marketing Brand Manager: Ann Taylor Factory & Loft Outlet StoresAnn Inc (Ann Taylor | Loft | Lou & Grey) 2017 - 2018Ny,New YorkDeveloped annual marketing strategy to support overarching business goals, executing cohesive brand marketing strategy across 500+ Ann Taylor Factory and Loft Outlet stores. Managed wide spectrum of responsibilities spanning creative briefing, RFP development and agency management, in-store creative and production process, email / direct mail planning, event planning and coordination, budget planning/management, and team building and development. -
Marketing In-Store Production Manager / Global ProcurementAnn Inc (Ann Taylor | Loft | Lou & Grey) May 2016 - Jul 2017Ny,New YorkLead customs broker activities in the EU region, providing visibility to key stakeholders when communicating with sellers (suppliers), supplier manaManaged in-store marketing production for all large format, in-store signage, out of home, in-mall marketing and visual displays for 300 North America stores. Elevated brand and improve profitability by leading cost transformation projects across all areas of marketing spend including production, media, print and packaging, delivering $750K+ in savings and exceeding target goal set by CFO/CPO. Completed intense training on negotiation, supplier collaboration, bidding and contracting; became a print and color specialist.gers and EU PMs (project managers) on any missing or incorrect information on the import clearance process - Management of cross-border exceptions (i.e. exceptions refer to missing documents, discrepancies in commercial documents) imported into the EU region, affecting the customs clearance process for air/sea/rail and road shipments - based on brokers' daily clearance status reports and updates , daily follow-up on unfinished shipments to expedite resolution of these anomalies - driving optimization and standardization of global trade processes and best practices within Amazon's business (i.e. creation of SOPs) -
Human Resources And Accounting TrainingPublic Sector Home Financing Board (Lppsa) Feb 2013 - Aug 2016Be Lange But CityLPP SA - the company is an ambitious scheme to connect Europe - worked with a professional accountant to support her in day-to-day activities such as recording all CVs and required employee documents - completing the appropriate paperwork for new and departing employees - assessments Accounting Leases - data is entered into Logo Tiger to provide visibility into accounting transactions - consolidated prior to each payment transaction -
Import And Export Of TrainingChiński Market 2010 - 2012Large Polish Poznan, PolandCompulsory internship at a well-known garment manufacturing company that has been investing in and producing all the basics of the garment industry. I used to work at CHIŃSKI MARKET headquarters in the investment and procurement department. - Work with import and export experts and learn how to clear customs for export goods - Arrange all required documents and include shipping
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Sales ConsultantMarks And Spencer Jan 2007 - Apr 2010Than Elder Brother In PolandI work as a Sales Consultant at Marks and Spencer, Bydgoszcz County, Kuyawi Primorsky Voivodeship, Poland. This is a part-time job after graduating from college, in addition to fulfilling the following needs, I am also responsible for sales...
Barbara Roth Skills
Barbara Roth Education Details
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International Business
Frequently Asked Questions about Barbara Roth
What company does Barbara Roth work for?
Barbara Roth works for Under Armour
What is Barbara Roth's role at the current company?
Barbara Roth's current role is Director of Apparel International Trade "Senior Marketing Director of DTC Channel and Experience of Under Armor Americas.
What schools did Barbara Roth attend?
Barbara Roth attended University Of Warsaw.
What are some of Barbara Roth's interests?
Barbara Roth has interest in Yoga, Cooking Soup, Art, Dogs, Travel.
What skills is Barbara Roth known for?
Barbara Roth has skills like Graphic Design, Figurative Art, Mixed Media, Art, Abstraction, Fine Art, Painting, Watercolor, Visual Arts, Drawing, Sales, Clinical Education.
Who are Barbara Roth's colleagues?
Barbara Roth's colleagues are Winnie Muasya, Doug Berloni, Zach Heiser, Alva Cross Crawford, Andres Moya, Colby Cross, Christopher Pauly.
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Barbara Porter
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