Barbara Stenzel Ortiz Email & Phone Number

Madrid, Spain

- Management of existing DSP partners - Ensure proper introductions to relevant stakeholders across both businesses (product-product, adops-adops, etc.)- Maintain relationships with key stakeholders (i.e. Inventory management, CRO, Sales leadership)- Train the relevant sales or business teams at the partner organizations to ensure the integration is monetized efficiently- Work with the Broadsign Programmatic Product Owners to ensure smooth adoption of new standards and features by the relevant platform partners- Acquisition of new DSP partners

Lisbon, Portugal

IDIM is a platform that links artisans and people who want to do workshops and discover a new know-how.The easy and intuitive use allows interested people to search for workshops according to the material (wood, ceramics, metal, etc...), the occasion (Teambulding, birthday, bachelorette party and much more...) or even the person doing the workshop (adults, children, families etc..).

Paris, France

- Management, support and lead the team of 7 Media Traders - Strengthen the overall management of media campaigns by implementing processes and performance management tools- Detect and test new opportunities to maximize the effectiveness and profitability of campaigns- Market intelligence to detect new opportunities- Participate in the tenders in collaboration with the sales team

Paris, France

- Management of the Monetization team and portfolio of Publishers- Analyse publishers’ monetization strategy and buyers’ behaviour in order to identify revenue growth opportunities- Actively propose value-adding analytic insights and growth revenue strategies- Use the knowledge of our data delivering and reporting systems to develop reports and metrics that will present actionable insights to teams across the business- Propose strategic recommendations to achieve Publisher revenue targets- Consulting approach for the top publishers- Expected outputs include feedback to Product team, analyses and new models for Smart RTB+ Yield management.

Paris, France

- Management and coordination of a team of 6 Media Traders- Analyzing, reviewing and reporting on the effectiveness of campaigns to maximize results- Definition of the programatic buying strategies on multi-device campaigns (display, mobile and video) using the 1st party data and processing the marketplaces data-Trafficking, Trading and optimization of the campaign to reach the KPIs- Quarterly Business reviews and trainings meetings for clients (agencies and advertisers)- Staying abreast of industry and competitor trends and all applicable technologies to identify relevant opportunities

Région De Paris, France

Paris, France

- Implementation of the annual strategy of media buying- RTB buying for the Spanish and Italian market (DSP)- Yield management of the Spanish and Italian publishers (SSP)- Optimisation of campaigns through retargeting and segment/category targeting- In-depth data analysis of the Spanish and Italian performance activity

Paris, France

- Management of the Spanish Affilate Managers team - Portfolio campaign management- On-line publishing and follow-up of the results of the affiliation programs (CPL, CPA, CPC)- Optimization and analysis on the programs, internal and advertisers reporting- Management of relationships with the publishers

University Exchange, Consumer Behavior, Product Development, Sales Promotion, Communication

Master In Management - Marketing, Marketing, International Business

Activities and Societies: Assistant of the Spanish department of Grenoble Ecole de Management DAHU: Active member of the Grenoble City.

Dut Commercialization Techniques, Marketing, Sales

Activities and Societies: External communication: promotion of the Professional Degree at various events