Barbara Wright Email & Phone Number

United States

UX Research, Analytics, Colaborative team member. Refining financial tools for effective, efficient experiences.

Sole project UX Researcher for the creation of an employee portal serving over 50,000 Edward Jones associates, working closely with designers, developers, and stakeholders to create an intuitive site.• End-to-End Project Research: Devised 28 mixed-method studies, creating targeted objectives, recruiting, and collecting data through surveys, analytics, listening tools, and studies. Analyzed qualitative and quantitative data from early-stage generative research and taxonomy to later usability and feature enhancement. Achieved successful outcomes by optimizing designs through UX research.• Delivered Clear User Stories: Identified knowledge gaps, themes, pain points, attitudes, and behavior. Created tailored reporting with actionable recommendations backed by clear data and user stories resulting in a 40% increase in site user satisfaction.• Cross-Functional Collaboration: Partnered with Design, Development, Business, and stakeholders guiding enhanced user empathy and cohesive vision.

Remote

Professional Services team member, conducting research studies for diverse clients including Amazon, Verizon, Microsoft, Starbucks, Apple, Whirlpool, and Subaru.• UX Research and Analysis: Built, ran, and analyzed hundreds of mixed method studies for mobile, desktop, apps, software, and concepts. Utilized qualitative and quantitative data and insights to distill themes and user stories. Methods included diary studies, generative, comparative, A/B, evaluative, usability testing, tree test, card sort, moderated, unmoderated, and surveys.• Concise Reporting: Provided stakeholders with actionable insights, recommendations, and next steps by clearly reporting stories through illustrated insights and data visualization.

Floyd Virginia

Creator and developer of natural recipes and products using organic ingredients• Developed New Products: Researched recipes and experimented with ingredients including the development of nutritional labels and manufacturing processes to minimize time and labor.• Created Marketing Materials: Researched and authored promotional articles and descriptions that promoted new products, increasing reach and sales.

Blacksburg Va

Product manager and web designer, overseeing training and customer orders• Designed and Developed Ecommerce Website: Employed HTML, CSS, and Drupal to create user-friendly desktop and mobile sites.• Led Software Development Projects: Sustained collaborative communication and maintained productivity within cross-functional teams for timely project completion.• Managed Customer Service and Training: Provided software training and troubleshooting to build and maintain client base.

Evaluated best practices for architecture, style, function and accessibility by researching comparable sites with an eye on usability and client needsBuilt websites using HTML, CSS and/or website building software (Joomla, WordPress, Wix )Utilized digital editing software and coding for optimal image/video rendering sites

Blacksburg, Virginia, United States

Web content manager, improving donation database and records for a University non-profit• Supported Student Programs: Created surveys and reported data, authored successful grant proposals to fund social and educational programing. • Implemented Donation Campaigns: Utilizing software such as GiftWorks, Quickbooks and Constant Contact for donor records and communication leading to regular gift streams.• Developed and Maintained Website: Employing WordPress, HTML, and CSS for website production and content creation for enhanced student and parent engagement.