I’m helping dog (and cat) owners in making a smooth transition from highly processed kibble and canned pet food to a species-appropriate, raw pet food diet.

In 2014, I launched K9sOverCoffee as a hobby dog blog.I have since then successfully transformed my blog into a niche website with a focus on raw-fed, fit dogs, employing SEO strategies to enhance its visibility and reach. This includes keyword research and on-page optimization, which has resulted in improved search engine rankings for my website.One of my primary responsibilities has been managing the content lifecycle on the WordPress platform K9sOverCoffee is built… Show more In 2014, I launched K9sOverCoffee as a hobby dog blog.I have since then successfully transformed my blog into a niche website with a focus on raw-fed, fit dogs, employing SEO strategies to enhance its visibility and reach. This includes keyword research and on-page optimization, which has resulted in improved search engine rankings for my website.One of my primary responsibilities has been managing the content lifecycle on the WordPress platform K9sOverCoffee is built on. That said, I've acquired a deep understanding of the intricacies of WordPress, including:*Content writing, editing and optimization*Media uploading and optimization*Plugin integration and evaluation*Performance monitoringIn addition to my proficiency in WordPress, I leverage ConvertKit as my preferred email service provider to market the website to a growing base of newsletter subscribers. Through targeted email campaigns and personalized automation sequences, I have cultivated and engaged a dedicated audience. This has not only increased website traffic but also fostered a strong community around the website's niche. Show less

Writing 500 word product descriptions in German for Alibaba.com product listing pages using specific keywords and HTML tags.

I contributed several monthly blog posts from 2017-2023 that I wrote, edited and optimized on the Wordpress platform the blog was built on. Topics covered included raw feeding for dogs, dog training as well as lifestyle/review posts such as… Show more I contributed several monthly blog posts from 2017-2023 that I wrote, edited and optimized on the Wordpress platform the blog was built on. Topics covered included raw feeding for dogs, dog training as well as lifestyle/review posts such as these:*https://www.thatmutt.com/where-to-buy-raw-organ-meat-for-raw-dog-food/*https://www.thatmutt.com/how-to-find-vets-that-support-raw-feeding/*https://www.thatmutt.com/2020/08/13/best-food-puzzles-for-dogs/*https://www.thatmutt.com/how-to-teach-a-dog-to-roll-over/*https://www.thatmutt.com/how-do-you-feed-raw-dog-food/ Show less

I contributed several monthly blog posts from March 2023 - August 2023 that I wrote and edited.Topics covered included dog training as well as lifestyle/review blog posts. You can find all of my contributions using this link:https://puppyintraining.com/author/barbara/

I joined Unybrands with the acquisition of Mighty Paw and was responsible for the company's merchandising and outbound marketing efforts for a variety of brands. The channels I oversaw included blogs, on-site merchandising, emails and SMS.

My role as Director of Content Marketing and Brand Support at Mighty Paw encompassed a wide array of responsibilities integral to the brand's success. Leveraging my skills in SEO copywriting, I played a pivotal role in enhancing online visibility and engagement. My responsibilities extended to the dynamic realm of e-commerce, where I actively managed and optimized the brand's presence on the Shopify platform, ensuring a seamless and user-friendly online shopping… Show more My role as Director of Content Marketing and Brand Support at Mighty Paw encompassed a wide array of responsibilities integral to the brand's success. Leveraging my skills in SEO copywriting, I played a pivotal role in enhancing online visibility and engagement. My responsibilities extended to the dynamic realm of e-commerce, where I actively managed and optimized the brand's presence on the Shopify platform, ensuring a seamless and user-friendly online shopping experience.In the realm of digital marketing, I orchestrated impactful campaigns, utilizing platforms such as MailChimp and later Klaviyo to drive targeted and personalized communication with our audience. Social media management was a core aspect of my role, where I curated compelling content to foster brand loyalty, ambassador programs and engagement across various platforms.Additionally, I took charge of the brand's blogging strategy, creating informative and engaging content to strengthen Mighty Paw's authority within the dog product niche.My role at Mighty Paw underscored my ability to seamlessly navigate the intersection of e-commerce, digital marketing, and content creation. This experience has equipped me with a holistic understanding of how these elements converge to elevate brand presence and drive success in the competitive dog product market. Show less

(SEO-) Blog posts and e-mail marketing newsletters.

K9sOverCoffee Pet Services was my small dog walking/pet sitting business in the Fort Bragg, NC area. The business was registered, insured, and pet first aid certified. K9sOverCoffee provided pet services for the Carolina Lakes & Anderson Creek Club Areas in Sanford/Spring Lake, NC from 2015-2020.Services provided included, but were not limited to:*Pet Taxi Services*Daily Dog Walking Services*Vacation Cat Sitting Services*Overnight Pet Sitting Services for Dog… Show more K9sOverCoffee Pet Services was my small dog walking/pet sitting business in the Fort Bragg, NC area. The business was registered, insured, and pet first aid certified. K9sOverCoffee provided pet services for the Carolina Lakes & Anderson Creek Club Areas in Sanford/Spring Lake, NC from 2015-2020.Services provided included, but were not limited to:*Pet Taxi Services*Daily Dog Walking Services*Vacation Cat Sitting Services*Overnight Pet Sitting Services for Dog Clients Show less

I was responsible for walking and taking care of clients' dogs, cats, and the occasional bird.Additionally, I conducted new client consultations.

I was responsible for walking and taking care of clients' dogs, cats, and the occasional bird.Additionally, I conducted client consultations and trained new dog walkers.

During my position of store manager, I was in charge of Customer Services for domestic and international shipments, consignment as well as U-Haul business. This included administration-specific tasks such as:*Running reports*Ordering supplies*Billing as well as reviewing invoices*Maintaining the customer database*Communicating with private carriers FedEx and UPS, including submitting and resolving claims

I held a multifaceted role at Verivox, encompassing diverse responsibilities. Operating in both German and English, I served as a point of contact for consumers, providing expert advice and guidance. Key aspects of my role included:* Mystery Calls* Translation Services* Organizational Tasks* Creation of Statistics* Customer Acquisition* Process Documentation* Project-Related Research* Consumer Advisory Services* Data Research and… Show more I held a multifaceted role at Verivox, encompassing diverse responsibilities. Operating in both German and English, I served as a point of contact for consumers, providing expert advice and guidance. Key aspects of my role included:* Mystery Calls* Translation Services* Organizational Tasks* Creation of Statistics* Customer Acquisition* Process Documentation* Project-Related Research* Consumer Advisory Services* Data Research and CompletionI was also in charge of the email team, which included:* Personnel Management* Scheduling and Vacation Planning* Training and Onboarding of New Team Members Show less

PressworkCommunity relationsAdministrative tasks