Autonomous consultancy specialized in providing its customers with strategic marketing insights and recommendation through a comprehensive customer and market understanding, brand development and communication initiatives management.

Responsible for B2C innovative communication proposals and promotional campaigns implementation at more than 3500 Shell sites in Brazil.

Development of Brand & Media marketing plans in conjunction with advertising agencies and aligned with marketing strategies to raise profitability and to increase the market share of fuel oil.- Owner of “Shell V-Power Stock Car Transformer” case:Winner of a Gold trophy at the Wave Festival 2014 AwardWinner of Gold and Silver trophies at AMPRO Globes Awards 2014- Owner of “Batmóvel Shell V-Power” campaign:Winner of ABERJE 2013 Award

Brand & Communication oversight for B2B market in Latin America and development of business plan to support Shell's B2B gas oil strategy for Brazil.

Responsible for B2B marketing plans implementation in Guatemala, El Salvador, Honduras, Nicaragua and Panama, with the support of local marketing and sales teams.

Participation in Shell strategic revision project for road customers, responsible for organization of workshops, validation of customer value proposition, development of marketing materials and support with market research analysis.

Development of presentations and marketing materials, customer value proposition trainings and responsible for Shell Transport website, aiming to support Shell offers by sales teams in Brazil.