Barbara Cline Email & Phone Number

Seattle, Us

Develop a strategic vision and roadmap through usage of objectives and key results within a platform team with a product focus on Customer Marketing Technology. Strong Cross functional team collaboration and stakeholder management in an enterprise setting. Incorporating user testing and data to validate market fit for roadmap initiatives.• Launching promotional SMS as a new channel to drive revenue.• Future-proofing against browsers sunsetting third-party cookie support through enhanced conversions and social media conversion APIs• Driving and creating strategy to move towards omni-channel capabilities with a heavy focus on multi-channel marketing.• Building a vision for MarTech with a heavy focus on automation, tech consolidation, andpersonalization to modernize the marketing technology stack.• Participated in Inspired Product Workshop hosted by SVPG.

Seattle, Us

San Francisco, California, Us

Exhibit cross-functional team leadership expertise through management of full-stack global team including frontend, mobile, backend, and infrastructure engineers along with design. Lead product life cycle management from conception to launch within time constraints using an agile framework for Marketing Technology and Customer Experience. Make strategic decisions regarding new product development and prioritizing business roadmap by utilizing data from Google Analytics, Looker, and Amplitude. Present new technology and functionality to stakeholders across all business units to execute a strategic roadmap. Drove $10M in weekly sales with the migration of legacy eCommerce to new eCommerce platform.• Expanded business portfolio and strategic initiatives in terms of product area of marketing technologies and customer experience by developing strategic roadmap with annual objectives.• Migrate loyalty and profileAPI to mParticle for a personalized customer targeting and improved sync process.• Work across multiple facets of business to define technical requirements for multi-tiered loyalty program.• Steered technical execution of our headless content management system DatoCMS, Google Ad Manager, Branch.io, Talon.One, and Braze to provide multi-channel customer reach, analytics, and revenue streams.• Led technical implementation of SEO strategy to enable indexing and optimization including adding support for recipe schema andGoogle Merchant Center which resulted in over 200% more organic visits per month.• Recognized by top management and promoted from product manager I to product manager II in Sept 2020.

San Francisco, California, Us

Cranberry Township, Pennsylvania, Us

Collaborated and prioritized the multiple business stakeholders represented in the mobile app as a product area including grocery, gift cards, GetGo, pharmacy, and marketing technology. Applied agile methodology to lead a team of mobile engineers, designers, and quality assurance specialists. Served on a high visibility special projects committee to improve company culture and attract potential talent.• Vetted and created technical requirements for Scan Pay Go functionality to allow users to scan items using their mobile application within the store experience.• Guided marketing team regarding implementation of Braze for geofencing capabilities, robust pushnotifications, and in-app messages.• Implemented shopping list functionality acrossAndroid and iOS to bridge the in store and digital experience.• Supported and enhancedGetGo eCommerce ordering for food and beverages across mobile applications.• Provided opportunity to work at San Francisco based tech subsidiary Hatched Labs as a Product Manager I.

Pittsburgh, Pa, Us

Designed effective strategy in order to launch multiple technical projects within time and budget constraints. Interviewed business stakeholders to gather, prioritize, and execute phases of a custom software project. Organized digital marketing campaigns for clients by targeting social media ads across various platforms. Created strategy and execution plans for SEO. Supported launched customers by training clients, solving issues, and coordinating bug fixes with development. Primary product area for expertise was Customer Marketing Technology and ADA compliance. • Implemented and designed custom Content Management Systems for clients as well as consulted on open source options• Created UX wireframes using Moqup and Invision.• Spearheaded our ADA compliance initiatives to ensure websites meet level AA by coordinating fixes with developers and legal teams.• Automated marketing functions using InfusionSoft, Marketo, and Pardot.

Pittsburgh, Pa, Us

• Drove the content strategy across blogs and social media• Worked with a custom content management system as well as open source such as WordPress• Developed Google Analytics reports for clients