Bárbara Cameán Email & Phone Number

Berlin, De

Berlin, De

As the Team Lead for Worldwide SEO & CRO at Babbel for Business, I specialise in driving global growth by optimising our search engine performance and conversion rates across all markets. My role bridges the technical and strategic aspects of SEO with data-driven conversion rate optimisation (CRO), ensuring that our B2B solutions reach the right audiences effectively and convert them into lasting clients.- Search Engine Optimization (SEO): Crafting and executing strategies that increase organic visibility, lead generation, and brand presence worldwide.- Conversion Rate Optimization (CRO): Enhancing the customer journey by analyzing user behavior and implementing data-driven improvements that drive engagement and conversions.- B2B Market Focus: Understanding the specific needs of businesses and building scalable, effective solutions for Babbel’s global B2B clients.- Leadership: Guiding a talented team toward achieving our objectives, fostering innovation, and optimizing processes for sustainable growth.

Berlin, De

• Develop strategies for keyword targeting, on-page optimization. landing page creation based on keyword research and competition.• Analysis of the CTB portals to propose strategies for on-page and internal link optimization.• Analysis of the competitors with tools such as Sistrix, Ahrefs and SimilarWeb.• Prepare analysis and recommendations to improve Page Speed.

Helsinki, Uusimaa, Fi

• Develop strategies for keyword targeting, link building, on-page optimization, landing page optimization and content marketing for Finnish and German markets• Perform website analysis, crawlability, site architecture and website performance for different subdomains• App Store Optimization with tools such as AppTweak• UX and conversion rate analysis• Creating reports for management using GA, Data Studio, Ahrefs

Madrid, Madrid, Es

• Responsible of coordination of all the performance-oriented online marketing campaigns (CRM, SEM, SEO, Facebook, Email Marketing).• In charge of the conception, implementation and improvement of SEO strategies• Preparation of regular reportings and continuous monitoring and analysis of all marketing KPIs• Develop strategies for keyword targeting, link building, on-page optimization, landing page optimization and content marketing• CRO, user behaviour analysis and A/B test through tools like Hotjar, Optimizely and Optinmonster• Monitor performance of the websites using relevant tools• Direct collaboration with the Design and IT department to design, develop new features or functionalities according to usability guidelines and SEO directives. • SEO analysis with Semrush, Sistrix, GA, Searchmetrics, Ahrefs, Screaming Frog and GSC• Developing strategies based on the competitors analysis and latest technologies

Berlin, De

- Develop strategies for keyword targeting, link building, on-page optimization, landing page optimization and content marketing- Drive A/B test analysis using Optimizely/Optimonk. - User behavior analysis with Clicktale.- Perform website analysis, crawlability, site architecture and website performance for Netherland, German websites.- Creating reports for management.- Developing strategies based on competitive analysis of the different markets.- Deploy SEO best practices across all departments, collaborating with team to ensure alignment across teams/countries.- Deal with affiliate networks to contribute to increase conversions.

• Promote Onsite and Offsite activities and also the interactions that build ranking, profile and traffic• Analysis of the main competitors for Spain and Latin America, designing the strategic to carry on in the different countries.• Develop and implement the strategy for the spanish web, Onsite improvements and branding strategies to optimize existing content and uncover new opportunities• Analysis with different tools such as Google Analytics, Google Adwords, • TOOLS: Semrush, Moz, Majestic SEO, Webmastertools, Screaming Frog.• Contact with another webs and supporting the Content and Sales Team.

- Onpage and Offpage SEO optimization- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages- Implement link building campaigns in coordination with client SEO goals- Web optimization and analysis DAFO, analysis of competitors.- Contact with another blogs, stores and webs.- Web: http://lamg.es/

Data Analyst

Google Tag Manager Certificate, Marketing

Online Marketing: Seo/ Sem

Master Degree In International Trade, Marketing And Logistic

Degree In Political Science, Political Science, Economics, Law, Statistics

Course Of Financial Management, Economics

Political Science Degree And International Relations, Relaciones Internacionales Y Asuntos Exteriores