Bárbara Espírito Santo Email & Phone Number

State Of Santa Catarina, Brazil

California, United States

- Responsible for developments in financial integrations within the ERP with a focus on centralizing management information through reports. Solution aimed at reducing our churn of medium companies.- Responsible for defining pricing rules and supporting the PLG team.

Florianópolis, Santa Catarina, Brasil

- Responsible for implementing new payment methods such as pix and credit card for promotional actions within large marketplaces such as Grupo Soma, Raia Drogasil, Privalia and Decathlon;- Leadership in improving the checkout process, focusing on improving the conversion rate;- Design and UX changes aimed at improving the payment conversion rate, making the customer journey more intuitive and engaging.- Integration with gateways ensuring visibility of financial information passed on… Show more - Responsible for implementing new payment methods such as pix and credit card for promotional actions within large marketplaces such as Grupo Soma, Raia Drogasil, Privalia and Decathlon;- Leadership in improving the checkout process, focusing on improving the conversion rate;- Design and UX changes aimed at improving the payment conversion rate, making the customer journey more intuitive and engaging.- Integration with gateways ensuring visibility of financial information passed on to sellers;- Monitoring metrics such as chargeback rate, payment processing time and customer satisfaction. Show less

Florianópolis, Santa Catarina, Brasil

- Leadership responsible for building a whitelabel product designed to serve ads within marketplaces built with a focus on increasing revenue for seller center retailers and expanding advertising.- Definition of algorithm and conducting tests with stakeholders;- Construction of prototype with the marketing and design team.

- Responsible for improving fee anticipation features in retail with a focus on increasing user acquisition with a focus on acquisition with the launch of Calculadora Blu. 30% increase in acquisition leads.- Development of Go To Market plans;- Support in the strategy and definition of messaging and positioning for products; - Building strategies to generate demand for new verticals and markets

- Strategic and operational performance in the Demand Generation squad focused on recruitment and education projects.- Planning and operation of the PPC strategy in the US market focused on large portals and Display media.

Responsible for digital marketing planning on the e-commerce fronts aimed at grocery stores and consumer electronics.

Florianópolis E Região, Brasil

Campaign management within paid acquisition channels based on projections and analytical studies with the help of tools such as Google Analytics and SemRush, in addition to the construction of campaign briefings based on segmentation of the persona's detailed interests and A/B tests, measuring and optimizing actions that favor a positive ROI.

Florianópolis, Santa Catarina, Brazil

- Elaboration of contents: eBooks, blog posts and webinar;- Page optimization: SEO On Page;- Management of paid media (Google Ads, LinkedIn Ads, and Face Ads)- Channel analysis aligned with the B2B strategy;- Monitoring of conversions and goals via Google Analytics;- Briefings for paid media campaigns;- Keywords panel monitoring;- Support in the development of email marketing and nutrition flows with RD Station;- Responsible for content partnerships (Co-marketing… Show more - Elaboration of contents: eBooks, blog posts and webinar;- Page optimization: SEO On Page;- Management of paid media (Google Ads, LinkedIn Ads, and Face Ads)- Channel analysis aligned with the B2B strategy;- Monitoring of conversions and goals via Google Analytics;- Briefings for paid media campaigns;- Keywords panel monitoring;- Support in the development of email marketing and nutrition flows with RD Station;- Responsible for content partnerships (Co-marketing and Webinars). Ads, LinkedIn Ads, and Face Ads)- Monitoring of conversions and goals via Google Analytics;- Briefings for paid media campaigns;- Keywords panel monitoring;- Support in the development of email marketing and nutrition flows with RD Station- Responsible for content partnerships (Co-marketing and Webinars). Show less

Digital Product Leadership

Bacharelado, Business/Managerial Economics