Support for Nordic markets (Sweden, Finland, and Denmark) in creating and maintaining KPI reports in Power BI, integrating backend data, Analytics Studio (Salesforce CRM Analytics), and Google Analytics 4 to generate strategic insights. Responsible for addressing data and analysis-related inquiries, promoting informed decision-making aligned with markets goals.

Responsible for customization area, working with Egoi and Salesforce Marketing Cloud platforms for multinacional clients.Analysis and reporting of these activities using Power Bi and Looker

Management of Cofina’s email sending platformNewsletter’s redesing of the various group departments (editorial, marketing, sales and subscription)Planning and analysis of the sending of newsletters with Google Analytics, Piwik, Egoi and Power BIManagement and segmentation of the databaseManagement of AB tests platform - VWO / OptimizelyResponsible for planning of AB tests to all Cofina’s sitesAB test’s results analyses Management of Loja XL online (october 2015 to march 2016): management of orders and costumer support; management of developments to improve the siteManagement and communication campaigns of discount’s sites (october 2015 to march 2016)Management of game’s channel ar Record’s site (october 2015 to march 2016)

Management of Cofina’s email sending platformNewsletter’s redesing of the several group departments (editorial, marketing, sales and subscription)Planning and analysis of the sending of newsletters with Google Analytics, Piwik, Egoi and Power BIManagement and segmentation of the database

Managing Controlinveste’s Ecommerce Business, developing the products and its communication via offline media and online platformsOrders managementSocial Media Manager of Ecommerce pagesReports development with visits and billing information, by Google Analytics, Backoffice site and PHC platformsCampaings development with publicity agencyMedia plans management and clippingBudget managementEmail Marketing manager by CRM platform – SUGAR

Development of online products and Facebook applications for Controlinveste Group brands, establishing partnerships with suppliers, communicating with product managers and communication agencies.Management and buy online media plan.Online budget management of Controlinveste's brands – Diário de Notícias, TSF, Revista Volta ao Mundo, Revista Evasões, Revista Noticias TV, Revistas Noticias Magazine e Dinheiro Vivo.Development and management of weekly newsletter for advertisers – BuzzMedia Brand ativation on events brand.

Functions corresponding to the daily activities of the department:- Support product managers -Diário de Notícias, 24 Horas, Global Notícias, Evasões, Volta ao Mundo,Notícias TV, Notícias Sábado and TSF- Development of subproducts with product managers- Development and operation of contests- Organization of events

Press Conference preparationPreparation of Press releasesFinding publicity support and media partnersWriting of texts for the event catalogHolding of press reviews