Barbara Jacobson Email & Phone Number

Santa Monica, Ca, Us

Santa Monica, Ca, Us

• Leverage expertise in shared / emerging mobility as part of program design & management • Produce staff reports and administrative regulations on a variety of topics including Shared Mobility, ZE Delivery, PDDs & Curb Management • Work cross-functionally with legal, police & other departments to manage Mobility Programs such as Open Streets & Shared Mobility• Taxicab Program Management- oversaw the transition from a franchise to a permit model

Santa Monica, Ca, Us

• Conducted plan review to ensure compliance to TDM ordinance for new developments (mixed use, commercial, residential) • Redesigned website to improve UX for public-facing TDM resources• Developed / managed project management flows and trackers for TDM team• Worked cross-functionally with planning, data and capital projects teams• Provided technical assistance to employers developing annual TDM plans

• Led national / international innovative mobility projects • Produced comprehensive white paper on lightweight solutions as part of last-mile goods movement and policy development• Led communications strategy, managed budget and team • Worked cross-functionally with Northeast, Data and Global Drive to Zero teams on projects and deliverables

• Biz Dev to fund and support new innovative mobility projects to connect people to communities (micromobility, microtransit, etc) • Established and maintained client relationships (public & private sectors) for project development and launch • Strategic planning for clean transportation project development, implementation, operations & management• Procured and managed six figure contract from FedEx focused on R&D on innovative mobility policies and best practices focused on curb space management and first/last mile delivery • Program Management with multi-organization partner team of equity-led CARB cap & trade funded $21M Clean Mobility Options Program, www.cleanmobilityoptions.org • Developed equitable engagement strategy and produced (remote) events, engagement materials and interactive sessions with partner team for historically underserved communities throughout California • Co-chair of CALSTART's National Innovative Mobility Work Group: Consortium of public agencies, municipalities and SaaS, MaaS, TaaS providers • Worked cross-functionally across different verticals of the organization• Identified and recruited members in the innovative mobility space: 66% growth Y1

San Francisco, Ca, Us

• Led full cycle project management: Improved bike share service reliability at key transit nodes for first/last mile service • Drove efficiencies in station deployment systems & maintenance processes• Planned capacity & risk management for expansion • Managed vendors and contractors for new growth and network maintenance • Collaborated with team on process flows for top line business objectives for new micro-mobility product launches and operations • Managed expansion of bike valet operations in the Bay Area Acquired by Lyft in Dec 2018 // Previously Expansion Manager with Bay Area Motivate • Led regional bike share network planning, expansion, maintenance operations from conceptualization to implementation • Navigated and executed complex permitting processes with 5 municipalities and 8 third party entities • Delivered >400 docked stations across five markets with 5.5 million rides (and counting!)• Collaborated with outreach & marketing teams to ensure equitable access to bikeshare stations within Communities of Concern• Increased team headcount by 75%: Proven leadership & mentoring abilities • Managed regional stakeholders: MTC, SFMTA, OakDOT, SJDOT, Berkeley, Emeryville, BART, SF Port• Developed process improvements SOPs for pre and post deployment reconciliation, accuracy and maintenance

Washington, Dc, Us

• Contracted event planning position • Produced annual conference for New England region: 15% attendance increase YOY• Led full cycle logistical project management of venue, partnerships / in-kind donations, vendor management and budgeting • Recruited and managed a team of 25 volunteers during the two day event

Detroit, Mi, Us

• One of six selected from an international pool of applicants for six month contract • Full cycle Design Thinking education from conception to prototyping to ideation and iteration• Designed & installed 25 public space interventions in Roosevelt Park • Coordinated logistics on traffic management & permitting for street closures with 10,000 attendees • Managed daily priorities of team • Executed full-cycle project management activities on four unique, complex initiatives to activate underutilized parks • Developed SoPs for permitting processes with multiple city agencies

Boston, Massachusetts, Us

• Directed day-to-day operations for all projects and programs• Executed fieldwork, site visits, technical research and long range feasibility studies for 44 communities statewide• Showcased expertise at 15 local talks and two national conferences • Led the project lifecycle management of multi-million dollar HSIP federal grant project through MassDOT • Hired and oversaw team of three program managers • Developed and maintained 45 governmental relationships statewide

Boston, Massachusetts, Us

• Managed Safe Routes to School Program throughout the state• Developed and managed four street closure events as part of safe streets programming in partnership with local CBOs in Mattapan and Dorchester • Developed and presented educational technical training resources at events • Led 10+ roadway assessments with state agencies and produced contextual reports with actionable Complete Streets recommendations

• Tracked best practices for community engagement and building community consensus • Managed Salesforce database for organizational membership & sponsors • Conducted fieldwork and analysis of behaviors of road users

Boston, Ma, Us

Researched affordable housing policies in Boston and conducted analysis on best practices

New York, Us

• Coordinated with faculty and publishers for book orders and supply updates• Provided informed customer service: Operated registers, EOD cash counts and restocking• Utilized inventory tracking systems to capture loss and old stock• Conducted marketing research on competitive pricing and strategic planning• Hired and managed daily priorities of textbook department staff (seasonal and year-round employees)

Master Of Science - Ms, Urban And Regional Planning

Film Studies, Post-Colonial Theory

B.A, English Literature

User Experience Design