As CEO of BSK Strategies, a business development consulting practice, I help lawyers, law firms and other professional services firms earn new and higher-value work, establish thought-leadership and promote competitive advantage. ON TARGET EXPERIENCEI've worked with firms of every size, type and style, each with a unique culture and set of challenges. I am fortunate to have corporate, full-service, boutique, niche, personal injury and class action firms as well as small… Show more As CEO of BSK Strategies, a business development consulting practice, I help lawyers, law firms and other professional services firms earn new and higher-value work, establish thought-leadership and promote competitive advantage. ON TARGET EXPERIENCEI've worked with firms of every size, type and style, each with a unique culture and set of challenges. I am fortunate to have corporate, full-service, boutique, niche, personal injury and class action firms as well as small entrepreneurial businesses as clients. Before founding BSK Strategies, I held senior-level marketing and business development roles at a global AmLaw 50 firm and a mid-Atlantic regional firm. In teaching law students the ins-and-outs of client development, networking skills building and the strategic use of social media, I help them bring a marketing mindset to their future employers - a hiring criterion now for some firms. And, in conducting workshops and retreats for executive, trade and business organizations, veteran pros learn to tap into and leverage their existing marketing skill set. ADVANCING YOUR GOALS - GIVING YOU THE TOOLS TO WIN AND KEEP THE BUSINESS YOU WANT• Creating customized business development training and coaching programs - meeting individual and firm-wide practice goals• Building enduring relationships in an increasingly disruptive economy - where services are often commoditized, clients have the power and loyalty is rare• Succession planning - establishing future vision, and developing strategies, action plans and benchmarks to ensure goals are met• Establishing a personal brand – defining what you do that is unique, provides breakthrough value, stands out consistently and gives you control over your futurePlease contact me to learn more: 484.431.7068 or barbara@bskstrategies.com. I know the conversation will be mutually beneficial and you will have new ideas for growing your business. Show less

As a member of an experienced team of legal management consultants under the umbrella of RainMaking Oasis, I work with lawyers and law firms to support and guide them in building sustainable firms that are well-positioned to leave strong legacies. Our services include business development, succession management, leadership development and organizational and talent management. In tandem, these are the connectors that help firms preserve profitability, enduring clients and successful futures.

Led the firm's marketing department with responsibility for marketing, business development and client retention strategies. Developed and implemented an integrated business development plan designed to grow the firm's client base, build its brand identity and position it as the defense litigation law firm of choice.

Built and managed law firm marketing department. Responsible for establishing the firm's brand, driving firm-wide and practice group business development, and generating interest and awareness in the firm at a wonderfully opportune point in time when the firm sought to be quite proactive and promotional in its approach to marketing.

Interim position in the marketing department of Dechert, an AmLaw 50 global law firm. I supported the marketing needs of its 400-member litigation department.