Barbara L Smith Email & Phone Number

Newmarket, On, Ca

Eastern Canada

Responsible for $4.5 MM in sales at 270 stores in the independent Pet Channel. Strong relationships built through regular contact and partnership to obtain top recommendations. Direct and monitor execution of account plans to achieve volume objectives. Develop persuasive business presentations to identify short-term and long-term opportunities. Analyze industry trends and competitive actions to develop strategies and tactics to maintain/improve competitive advantage with customers.

Eastern Canada

Primary communication link between the customer and company. Responsible for $2.8 MM in sales at 125 stores. Increased number of product exposures and displays in store. Product education, Lunch and Learns and seminars. New innovation demonstration. Gap recommendations. Optimal product placement and shelf position. Eliminated out of stocks. Audits. Ensured proper signage and pricing. Retailer special events. Direct contact with in store customers assessing their pet food needs. Placed first in a distribution contest, gaining 215 new distribution points in trade in three months.

Ontario East/North

First point of contact and liaison between Field Consultants and Senior Management/Client Managers. Recruited, trained and mentored a team of 23 consultants. Conducted work days in the field. Developed, maintained and coached on strong relationships with the retail stores. Communicated and answered inquiries regarding monthly sales plans. Weekly follow up for reports and ensured all stores were visited within the call cycles for all clients. Ensured 100% territory coverage.

Newmarket/Aurora North Gta

Maximized P&G’s performance at store level against retail priorities: successful new item launch and maximized selling opportunities. Achieved significant improvements in retail conditions of brands and key initiatives vs. competitors. Developed relationships with retail stores in all major accounts - WalMart, Shoppers Drug Mart, Loblaw, Metro, CTC, Home Depot, Katz and independent pharmacies. Influenced store manager to provide optimal displays. Pre-sell and educated on new items, promotions, and category initiatives to all levels of store personnel. Reviewed POS to determine the value of merchandising activities. Inventory management. Strong time management and prioritization skills to deliver optimal cycle coverage and submit highly accurate reports. Achieved objectives relating to sales growth and provision of innovative displays at all stores.

Newmarket/Aurora

Ensured shelf excellence. Established and maintained planograms within required timelines. Ordered all required product to maintain stock at optimal levels. Adjusted planograms to meet each store's unique situation. Maintained fixtures. New store set up. Placed special orders to gain facings on shelf and grow business. Built innovative displays. Promoted product benefits. Scheduled monthly service calls to minimize travel costs and manage time efficiently. Go-to person for development of test planograms and training of new staff. Rewarded for exceptional performance with a promotion to Retail Sales Representative role.

Managed a large territory calling on Mass, Convenience, Gas Service Centres and Independent Grocers presenting sales activities to store managers. Grew business by gaining listings, and adding facings and secondary display. Surpassed sales goals consistently. Quickly achieved best sales record for promotional events.

Newmarket, On

Fulfilled a diverse management role encompassing: customer service, merchandising, display, counter efficiency, inventory counts and variance analysis, product education, product distribution/warehousing, pricing, organizing stock flow, prevention of shortage, implementation of core and seasonal planograms to maximize sales and profits, and new store set up and renovations. Recruited, coached and developed an exceptional team of 40 that exceeded performance targets. Maintained a safe and healthy work environment and provided open lines of communication. Conducted performance appraisals for all team members. Achieved yearly sales increases in all departments. Received several customer-nominated awards in response to exceptional service levels.

Registered Holistic Nutritionist

Preventative health care through good nutrition.

Retail Management / Fashion Merchandising Diploma

Marketing, Presentations, Consumer Research, Retail Accounting, Economics, Business Management, Organizational Management, Buying.