Barbara Mcfadden Email & Phone Number

New York, Ny, Us

Strategic MarketingDevelop and implement creative and impactful marketing strategies, plans and programs that grow revenue, deepen engagement with existing indirect channel partners and recruit new partners. - Create and execute segment-specific sales programs to drive acquisition revenue. Initiatives include campaign development, incentives, training, results reporting. Program Management Lead the development and execution of key programs that support the growth of the indirect channel: - Collaborate with channel leadership to develop the Alliance Channel Advisory Council to identify initiatives that drive channel efficiencies, process improvements and revenue growth. - Spearhead the resulting work plan to ensure completion of key initiatives. - Design and implement industry recognized incentive programs.Event ManagementPlan, manage and execute the channel’s annual kickoff event with > 500 attendees. - Lead decisions on production elements and speakerships (internal and external) to ensure an exceptional experience and to increase engagement of the channel partners. - Lead cross functional teams and agencies to support event objectives. - Translate insights and feedback into actionable improvements for future events.Build customer-facing regional events focused on driving growth of strategic services and strengthening relationships with the solution providers to secure stronger commitment to selling AT&T solutions. Cross Functional Collaboration & Executive EngagementOrganize and host cross-functional meetings to ensure sales channel needs are being met regarding changes in process, tools, programs and events. Ensure ownership and completion of action items.- Considered the Indirect Channel subject matter expert across multiple organizations.

Developed and implemented collateral standards. Managed and negotiated across several stakeholder organizations , both internal and external, to maintain consistency in strategic messages, value propositions and graphical representation

Basking Ridge, Nj

Facilitated the planning, organizing and controlling processes for the office of the Marketing Vice President. Determined, implemented and maintained policies, programs and procedures in support of the Marketing VP.

New York, Ny

Sold communications solutions to Fortune 1000 companies. Developed and executed long and short term strategic account plans. Qualified for President’s Club (100%) every year of eligibility