• Migrating and developing product marketing information in conjunction with U.S. and global Lilly creatives, editors, medical and legal reviewers. Long-term content management project, currently a member of the Zepbound team.

Developed B2B and B2C marketing content for the world's leading provider of custom orthotics. Wrote advertising collateral for digital, print, web, blogs, catalogs, video, social media, sales collateral, training programs and corporate communication with an emphasis on brand building and patient-focused storytelling. Partnered with doctors, public relations and community outreach liaisons to promote company mission and goals. Directly involved in product development and new product launch campaigns.

Wrote numerous feature articles (with an emphasis on health and wellness) for a popular monthly central Kentucky lifestyle magazine that appear in both print and online editions, including all research and subject interviews.• May 2019 - "Preserving Fayette County Farmland", "What You Need to Know About the Urban Services Boundary"• February 2019 - "The Future of Money - Exploring Digital Currency"• October 2018 - "Taking Charge After Your Cancer Diagnosis"• July 2018 - Central Ky's Healthcare Guide (cover story)• April 2018 - "Understanding Autism"• March 2018 - "Bluegrass Beef Boom"• October 2017 - "Chemo and Hair Loss"• August 2017 - "Super Foods"• November 2016 - Lexington Fire Chief Kristin Chilton feature (cover story)• November 2016 - "Julie Wilkes - Live With Passion"• July 2016 - "When Kentucky Starts Blooming ... Surviving Allergy Season in the Bluegrass"• July 2016 - "Sleep On It - Overcoming Common Sleeping Disorders"• April 2016 - "Books Are Just The Beginning - Lexington's Dynamic New Eastside Library Is The Model Of A Modern Library"• February 2016 - "When Winter Is Not A Wonderland/Seasonal Affective Disorder (SAD)"• January 2016 - "2016 Is Your Year To ... Improve Your Health/Manage Stress/Recharge Your Career" (3-part feature)• November 2015 - "Honoring Kentucky Women Veterans" (cover story), "Kelly McFarland"• April 2015 - "Increase Your Derby Odds With Help From The Makenna Foundation" • March 2015 - "Salute Spring With A Visit To Keeneland" • November 2014 - "A Heartfelt Campaign" "Portraits in Perseverance/Bonnie St. John", "When Aches Aren't Due To Aging/Preventing P.A.D."• September 2014 - "Kentucky Wineries" (cover story)See topsinlex.com to view my features online.

Created print, digital, CRM and social media copy for pharmaceutical clients, with a focus on storytelling and patient engagement. Participated in brainstorming and concept development, as well as re-branding treatments for existing accounts. Also produced copy for corporate branding collateral and in-house marketing to support initiatives such as recruitment and charitable events.

Held responsible for applying focus, creativity, and strong writing, editing, and proofreading skills while creating original healthcare and medical marketing campaigns for national corporations. Fully accountable for marketing copy for DM, display, email, social media, radio/TV spots, SEO, press releases, sales collateral, newsletters, and outdoor advertising.• Displayed excellent capacity to meet deadlines, build rapport with individuals at all levels and backgrounds, and to support business goals by facilitating an environment that consistently achieved or exceeded expectations.• Demonstrated excellent organizational, time management, and multi-tasking skills with ability to prioritize tasks while utilizing interpersonal, communication, and writing skills to exceed established goals and objectives.• Developed internal branding strategies and executed marketing collateral for company events such as holiday parties, take your child to work day, Brewers game, charities, fundraisers, and health awareness initiatives.• Consistently displayed ability to work well within a team atmosphere, maintain focus and composure in a fast-paced work environment, take initiative to work on new assignments, and remain proactive to business needs.

Direct accountability for leveraging exceptional written/verbal communication skills to write advertising copy to promote the sale of products and services via catalogs, direct mail, website, and internal communications. Wrote copy for direct mail campaigns, trade shows, posters, packaging, flyers/brochures, press releases, and other items.• Facilitated and coordinated catalog routing processes, participated in pagination meetings for catalogs, created and maintained pagination templates, and developed and managed pricing in catalogs and direct mail pieces.• Served as facilitator, project leader, and client liaison for photo shoots, represented the company at trade shows and conventions, contributed to new product generation committee, and participated in Lean process meetings.• Researched, coordinated, and conducted interviews for customer feature and product/business testimonials and assisted in the creation of an online customer testimonial database used in catalogs and other marketing pieces.• Continually developed and applied business/industry knowledge to write catalog copy for corporate catalogs including general and market-specific editions (HR, construction, transport, hazmat, food safety, and OSHA).

Copywriting and creative for catalog, direct marketing and internet.• Wrote copy for all corporate catalogs, including annual Buyer's Guide edition and market-specific editions (medical, fire safety, law enforcement and military)• Maintained website pages for assigned product categories, original team member for initial website design concept and implementation • Designed catalog covers, assisted in photo shoots• Produced, marketed and distributed company's first-ever Halloween United Way fund-raising video• Editor, photographer and writer for quarterly company newsletter "The GallBlabber"• Editor of "In the Line of Duty" catalog and website customer submission column.