Barbara Munin Email & Phone Number

Denver, CO, US

Colorado, United States

Denver, Colorado, United States

• I stepped into the critical role of Chief of Staff during our merger with Media.Monks (a global, publicly-traded organization of 9,000 digital marketers). In what is now Media.Monks’ Performance Marketing unit, I am.
• Managing revenue and cost forecasting for our P&L, including the completion of a project to automate the process into a real-time account of business results based on client-level inputs
• Overseeing agency goal pacing, from setting benchmarks to tracking real-time progress; building a self-service dashboard for managers to identify account leaders and laggards on their team in order improve retention.
• Tracking resource management in order to optimize profitability, client retention, and employee satisfaction
• Coaching and developing operations professionals to efficiently run the day to day revenue, technology, and agency systems that empower our client teams to do great work
• Supporting the daily operations of our Sales team, including streamlining our pitch resource allocation process which contributed to improved New Business close rates

Greater Philadelphia

• In my first 5 years at Metric Theory, I proactively took on process improvement projects where I saw the need for better efficiency. This work was formalized into a full time role for me in 2020 as I stepped away from.
• Automated individual utilization reporting and variable compensation plans to save 80+ hours of annual executive time
• Oversaw client retention processes and maintained churn analyses to improve company revenue performance
• Set the standard for agency branding and data visualization for 150+ team members
• Executed ad hoc data analysis and visualization requests for management to streamline and empower decision making

Greater New York City Area

• With my Senior Manager promotion, I stepped into one of my favorite roles as digital marketing manager and manager of digital marketers. I quickly learned to lead with Radical Candor (IYKYK) and how to balance the.
• Directly managed 3 Account Managers, overseeing 30 clients with a $15MM annual budget.
• Led team of 7 for two of Metric Theory's largest B2B advertisers ($10MM annual budget across search and display campaigns); increased advertiser’s annualized revenue from SEM campaigns by 50%
• Hired, trained, and managed 9 SEM Analysts while optimizing our Learning & Development curriculum

Denver, Colorado

As a Senior Account Manager at Metric Theory, I oversaw 10 advertisers across eCommerce and Tech industries. I managed $12MM in annual media budget and averaged 20%+ improvements in primary KPIs (key performance indicators).

Denver, Colorado

After demonstrating quick readiness to autonomously run paid search accounts, I was promoted into Metric Theory’s Account Manager role. I oversaw 8-10 clients at any given time, owning strategy, execution, reporting, and communication responsibilities.

Denver, Colorado

I kickstarted my career with Metric Theory's industry-leading digital marketing training program, where I developed proficiencies in hands-on keyboard paid search strategies, digital marketing acumen, and data analysis.