Bárbara Rezer Email & Phone Number

State Of Santa Catarina, Brazil

Belo Horizonte, Minas Gerais, Brasil

Havaianas Brazil Ecommerce:- Led migration of Havaianas Brazil’s Ecommerce platform from Salesforce Commerce Cloud to Shopify, ensuring systems integration, time management, roadmap track and deliver on time, improving the customer experience.- Led Agile transformation of Havaianas Brazil development team, implementing Scrum and Kanban with agile metrics monitoring dashboards (cycle/lead time, burndown, CFD), ensuring a cycle time reduction.- Delivered key features for the user… Show more Havaianas Brazil Ecommerce:- Led migration of Havaianas Brazil’s Ecommerce platform from Salesforce Commerce Cloud to Shopify, ensuring systems integration, time management, roadmap track and deliver on time, improving the customer experience.- Led Agile transformation of Havaianas Brazil development team, implementing Scrum and Kanban with agile metrics monitoring dashboards (cycle/lead time, burndown, CFD), ensuring a cycle time reduction.- Delivered key features for the user experience in Havaianas Brazil, such as Guest Checkout, geolocated product filtering and integration with Marketing Cloud, that impacted on the channel reaching the 2023 goal and an 80% sales increase (y/y).Havaianas Brazil CRM:- Implemented Agile frameworks in CRM technical team and developed structured backlog in a roadmap, ensuring key deliveries for each quarter and enabling the channel to reach monthly revenue goals.- Delivered Salesforce Data Cloud implementation, to ensure personalized campaigns and journeys. Show less

Belo Horizonte, Minas Gerais, Brasil

Havaianas Ecommerce:- Led Agile transformation of Havaianas United States, with Scrum and Kanban implementation through the development of a new website with redesigned experience for the Salesforce platform, resulting on a 20% sales increase in 2022 (m/m).- Led the Havaianas EMEIA website design, aiming to create a new visual experience with a team of three designers, applying the methodology of Design Sprint, deliverying the project three weeks in advance.Vale Mining… Show more Havaianas Ecommerce:- Led Agile transformation of Havaianas United States, with Scrum and Kanban implementation through the development of a new website with redesigned experience for the Salesforce platform, resulting on a 20% sales increase in 2022 (m/m).- Led the Havaianas EMEIA website design, aiming to create a new visual experience with a team of three designers, applying the methodology of Design Sprint, deliverying the project three weeks in advance.Vale Mining Company:- Participated in two key projects: "Mapa 52 Semanas" and "Energia Zero," focusing on process mapping and agile methodologies ensurement.- Guided agile rituals, contributing to team organization and improving workflow efficiency, despite a limited scope of responsibilities.- Developed process and guidelines documentation. Show less

Santa Maria, Rio Grande Do Sul, Brasil

Executed impactful visual communication and marketing campaigns. Also, initiated lead generation efforts through social media and implemented brand awareness strategies.Utilized analytics to spearhead the maintenance of social media presence and ads. Leveraged data insights to enhance website and social media content.Developed and distributed monthly newsletters, fostering connections with leads and stakeholders.

Santa Maria, Rio Grande Do Sul, Brasil

Led the development of ITEP Jr.'s website and crafted its visual identity.Conducted finantial consuting for acompany that provided composting services.

Santa Maria, Rio Grande Do Sul, Brasil

- Conducted on-site inspections of water pumps, pipelines, and infrastructure in residential buildings to ensure compliance with environmental regulations and efficient water management practices.- Participated in the evaluation of a water treatment plant, assessing the integrity and performance of dam infrastructure to guarantee the safety and sustainability of water resources.- Assisted in environmental impact assessments and collaborated with engineers on sustainable infrastructure… Show more - Conducted on-site inspections of water pumps, pipelines, and infrastructure in residential buildings to ensure compliance with environmental regulations and efficient water management practices.- Participated in the evaluation of a water treatment plant, assessing the integrity and performance of dam infrastructure to guarantee the safety and sustainability of water resources.- Assisted in environmental impact assessments and collaborated with engineers on sustainable infrastructure projects, focusing on reducing environmental footprints and promoting energy-efficient solutions for audits.- Supported the development of waste management and recycling initiatives for local municipalities, contributing to circular economy efforts and compliance with environmental regulations. Show less

Master Of Business Administration - Mba, Innovation And Entrepreneurship

Bachelor'S Degree, Chemical Engineering

Bachelor Of Engineering - Be, Chemical Engineering

Exchange held for one semester at the Faculty of Science and Technology of the University of Coimbra.

Chemical Engineering

Virtual mobility exchange promoted by the UFSM AUGM program. Subject studied: Workshop on Creativity and Entrepreneurship.

Chemical Engineering

Virtual mobility exchange promoted by the UFSM AUGM program. Subject studied: Green Chemistry.