Barbara is experienced in designing strategies to improve organizational performance, customer experience and employee experience. She focuses on product strategy and management, go-to-market strategy, customer insights, customer profitability analysis, operating model design, organizational planning as well as sales and service effectiveness. Barbara focuses on Telecom and Automotive industries.Barbara's role includes:• Lead engagements and teams to drive value for clients• Complete project management and stakeholder management activities • Develop executive-level reporting on program/project progress • Provide coaching and guidance to junior team members Select project experience includes: • Designed offer and pricing strategy for new digital-first MVNO launch• Completed customer service operating model assessment and future state design following global merger• Designed customer care experience including call center strategy and process design as well as tested readiness at launch• Completed annual strategy and roadmap for Marketing, Digital and Sales orgs• Assessed customer profitability and completed activity-based costing product analysis as part of a product lifecycle management effort to better inform pricing, product and sales decisions • Supported channel transformations for sales/service organizations by assessing the current state, identify opportunities/pain points and develop channel strategy• Led project management to roll out new features in the customer service channel after launching a new business including coordinating communications, training and tool impacts• Designed customer journeys and agent experience for rollout of new lead management tool• Acted as product manager to define CX, product requirements Barbara contributes to offering development and business development activities. She also dedicates time to leading efforts to build a stronger community (Lean In, sector communities).

- Supported a global equipment manufacturer in a large scale cross-functional business process and technology transformation - Conducted market research on industry trends and competitor landscape - Developed playbook on client's product portfolio and industry trends

- Assisted Management Professor in developing a robust Sales Potential Assessment for management consulting firm McKinsey & Company- Completed survey build, testing, and iteration- Collaborated with team of four students chosen by professor to support this challenging assignment