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Accomplished marketing executive specializing in working with businesses and projects in start-up and early growth stages. Have successfully launched new companies, marketing campaigns, and new business initiatives across a wide variety of industries including food, wellness/healthcare, technology, education, and tourism. Experience includes work in corporate, small business, and non-profit settings. Hold an MBA and BS in Marketing.Specialties: Marketing and Marketing Communications: Direction of integrated marketing campaigns to consumer, business and physician markets (brand development, content strategy, website, social media, digital advertising, traditional collateral, events, partnerships, face-face, PR)Strategic: Strategic planning, business plan development, new concept development, feasibility analysisProgram Management: Development of new programs and market trials, leadership of cross-functional teams, event planningMarket Research: Observational/ethnographic research, focus groups, one-one interviews, online surveys
Taylor Consulting
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Marketing And Management ConsultantTaylor ConsultingRockaway, Nj, Us
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Marketing/Management ConsultantTaylor Consulting Feb 2009 - PresentConsulting in areas including marketing, social media, project management, event planning, and market research. Frequently work as part of collaborative team. Client companies and project areas include:- AIA CNJ (social media, marketing)- Morristown Festival of Books (marketing)- Foodshed Alliance (feasibility study, social media)- MountainView Veterinary Hospital (marketing)- Greenburgh Nature Center (marketing)- New Jersey VegFest (PR, social media support)- Be Well Morristown (marketing)- Morris County Tourism Bureau (digital marketing, content development, social media, grant support) - Sustainable Morristown (event planning & marketing for tasting events and Festival Earth) - Amuse Restaurant (social media) - Yard2Kitchen Organic Gardens (brand development, website, marketing, social media, writing) - NYU Langone Dental (re-branding, website redesign, marketing collateral development, social media) - The Roselle (brand development, strategy, & social media for food destination)- Grassroots Natural Market (re-branding, website redesign, event planning, & marketing for business expansion) - Highlands Dinner Club (event planning and marketing for farm-to-table events, including one filmed for "The Illegal Eater" with Steven Page) - ICDLogic (physician research for new medical technology) - Somerset County Educational Services Commission (groundbreaking, ribbon cutting, marketing and public relations for program expansion) - Mountain Lakes Organic Co-op (social media) - Brand Kitchen (market research for hearing aid manufacturer) - Market Analytics International (research and project management for clients in financial services, healthcare, food, and government contract industries)- The Marketing Agents (market research project for client in the real estate industry) - Colle' Products (branding and marketing, sponsorships, public relations, social media and sales support for a start-up consumer product business)
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Director Of MarketingKingley Health Jun 2008 - Feb 2009Directed marketing team for rising player in the healthcare and wellness industry. Kingley Health prevents and treats obesity and related chronic lifestyle diseases through fitness, nutritional and behavioral counseling programs. Launched corporate and PR divisions and directed new initiatives for consumer and physician targets.
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Marketing And Program ManagementMedco Health Solutions Aug 2006 - May 2008Directed cross-functional team in development of new pharmaceutical fulfillment drug programs and consumer marketing campaigns for generics and Medicare teams.
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Executive DirectorFeng Shui Institute International (Fsii) Feb 2005 - Aug 2006Led non-profit professional trade organization that practices a contemporary, scientifically based assessment of the impact of environment on human experience and potential. Also served as faculty member of their certification school.
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Marketing ConsultantSelf-Employed Oct 2001 - Aug 2006Consulted on ethnographic research and marketing projects for companies such as NBC, Primedia, Online Publisher's Association, and NFO Market Research.
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Sr. Vice PresidentLightspeed Research Oct 1998 - Oct 2001Key member of start-up team for new online market research company, which is now a major holding of one of the largest research organizations worldwide. Successfully introduced its first product, the Lightspeed Consumer Research Panel and contributed to $12m revenue. -
Marketing And New Product DevelopmentAt&T Oct 1988 - Oct 1998Product Development Specialist, AT&T Laboratories (1995 - 1998)- Launched and managed research effort for the AT&T Advanced Technology Panel at Disney Town of Celebration; study was a longitudinal, in-home behavioral analysis of a “high tech” community. Led a multi-disciplinary analytical team (economists, anthropologists, sociologists, psychologists, technologists and statisticians). Interactive Television Manager, Downtown Digital (1992 – 1995)- Spearheaded research efforts for market trial; led Consumer Design Lab and directed user interface testing for prototype content.Marketing Manager, Olympic Sponsorship Group (1990 – 1992)- Oversaw development and execution of consumer marketing program for 1992 U.S. Olympic Team sponsorship. Marketing Manager, Domestic Long Distance Division (1988 – 1990)- Led retention and acquisition marketing programs.
Barbara Taylor Skills
Barbara Taylor Education Details
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Marketing -
Mlhs
Frequently Asked Questions about Barbara Taylor
What company does Barbara Taylor work for?
Barbara Taylor works for Taylor Consulting
What is Barbara Taylor's role at the current company?
Barbara Taylor's current role is Marketing and Management Consultant.
What is Barbara Taylor's email address?
Barbara Taylor's email address is ba****@****zon.net
What is Barbara Taylor's direct phone number?
Barbara Taylor's direct phone number is +120158*****
What schools did Barbara Taylor attend?
Barbara Taylor attended Seton Hall University, Northeastern University, Mlhs.
What skills is Barbara Taylor known for?
Barbara Taylor has skills like Marketing, Integrated Marketing, Market Research, Strategy, Marketing Communications, Marketing Strategy, Online Marketing, Brand Development, Management, Business Development, Strategic Planning, Start Ups.
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Barbara Taylor
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Barbara Taylor
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Barbara Taylor
Retired; Formerly Associate Vice Chancellor For Human Resources At University Of ArkansasFayetteville, Ar3uark.edu, uark.edu, uasys.edu
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