Barb Charbonneau Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

So excited to have launched Crescendo EMC - an event management company that provides service to the healthcare event sector, including:- Turnkey management of exhibit programs for medical device and pharmaceutical companies- Complete show management for society healthcare conferences- Fundraising and industry relations- Customer event management - from site selection to full production- And much more!Watch and see how Crescendo EMC can help our clients "Make Some… Show more So excited to have launched Crescendo EMC - an event management company that provides service to the healthcare event sector, including:- Turnkey management of exhibit programs for medical device and pharmaceutical companies- Complete show management for society healthcare conferences- Fundraising and industry relations- Customer event management - from site selection to full production- And much more!Watch and see how Crescendo EMC can help our clients "Make Some Noise!" Show less

Woburn, Ma

Excited to work with this high-energy, nimble, dedicated team who deeply care about improving outcomes for patients with mCRC. Together we will develop, lead and execute the communications strategy for the company, with a focus on marketing communications as well as corporate and customer events.

San Jose, Ca

Proud to have lead the team of tradeshow professionals in Covidien's Vascular Therapies GBU. While based in the San Francisco Bay Area, my teams were located in Plymouth, Minnesota and San Jose, California. Working with all levels of product marketing and sales leadership, this team effectively brought new company branding to life in customer-facing and internal facing events. Paved a new course for digital communications within our trade shows using iPad centric measurement and e-literature… Show more Proud to have lead the team of tradeshow professionals in Covidien's Vascular Therapies GBU. While based in the San Francisco Bay Area, my teams were located in Plymouth, Minnesota and San Jose, California. Working with all levels of product marketing and sales leadership, this team effectively brought new company branding to life in customer-facing and internal facing events. Paved a new course for digital communications within our trade shows using iPad centric measurement and e-literature tools. Show less

Responsible for consistent execution and corporate expression of conventions, congresses and customer facing events worldwide.

Promoted to newly created position to provide worldwide management for strategic planning and execution of company's participation in healthcare meetings, conventions, congresses, sales trainings and leadership events. Head of the department of 8, oversaw the production of 50 major annual events worldwide.Supervised and directed activities for event teams in; Developed program strategic objectives to drive sales and provide a consistent representation of the company while preserving the… Show more Promoted to newly created position to provide worldwide management for strategic planning and execution of company's participation in healthcare meetings, conventions, congresses, sales trainings and leadership events. Head of the department of 8, oversaw the production of 50 major annual events worldwide.Supervised and directed activities for event teams in; Developed program strategic objectives to drive sales and provide a consistent representation of the company while preserving the specific sales and cultural needs of local markets. Worked collaboratively with marketing and communications teams to establish a global strategy, platform, and measurement tools for customer events. Created process efficiencies and negotiated contracts to provide economic benefits without compromising the quality of customer interactions at tradeshows. Drove strategic convention planning and developed ROI measurement criteria and tools, including on-site and post-event recall surveys. Created experiential booth environments consistent with company messaging that provided a critical touch-point for customers during the selling cycle. Ensured strategic exposure of company messaging beyond the trade show floor by utilizing available advertising, promotional and sponsorship opportunities; e.g. billboards, hotel keycards, digital signage. Strengthened the company's commitment to medical associations and societies by serving as the primary contact and liaison. Took the perception of the convention program from a "check-the-box" logistics only concept to a key element of the strategic marketing plan. Led a team of 4 event specialists in the planning and execution of more than 20 annual conventions in the United States. Integrated newly launched company brand in convention environments. Partnered with vendors to develop and unveil new booth within a highly time sensitive framework. Worked with product marketing teams to develop launch strategies in conjunction with major tradeshows. Show less

Exhibits Strengthened relationships with exhibiting companies, creating programs and promotional opportunities to achieve mutually beneficial objectives. The Association increased revenue and exhibiting companies increased customer impressions before, during and after the events. Increased the size, scope and perceived value of exhibit participation in the association's annual healthcare meetings including Scientific Sessions (460… Show more Exhibits Strengthened relationships with exhibiting companies, creating programs and promotional opportunities to achieve mutually beneficial objectives. The Association increased revenue and exhibiting companies increased customer impressions before, during and after the events. Increased the size, scope and perceived value of exhibit participation in the association's annual healthcare meetings including Scientific Sessions (460 exhibiting companies) International Stroke Conference (85 exhibiting companies) 12 specialty conferences (12-25 exhibiting companies) Increased exhibitor-generated revenue by 25% in 3 years by implementing a combination of value- added marketing and advertising options for exhibitors. Supervised a staff of 2 project managers and oversaw the promotion and production of satellite educational events and online web support for exhibitors. Served on internal and external committees to ensure the promotion of the association's strategic goals as they pertained to the partnership of healthcare professionals and industry. Defined workable traffic patterns throughout the convention center and exhibit hall to insure optimal flow for attendees and exhibitors. Show less

Provided management services for an array of projects including product launches, trade shows, employee training, sales meetings, executive retreats and continuing medical education. Used audience response systems to provide comprehensive reports based on participant surveys which enhanced client's ROI and strategic marketing direction.

Established and maintained communication support for 50 sales organizations in North America. Developed and provided sales and marketing collateral including pricing, promotional materials, competitive information, and computerized presentations. Initiated and implemented two annual national sales meeting for more than 300 sales professionals, assuming direct responsibility for site selection, agenda implementation, themes, ceremonies, speakers and event sponsors.

Directed the annual exhibit program including establishing project milestones, tracking progress, budget projection and compliance; site selection and all facets of exhibit floor plan design. Ensured consistency of content in project related advertising and promotional communications. Managed all convention logistics including housing, registration and travel for domestic and international staff for more than 20 events annually.

Education record

Business/Corporate Communications