Barbie Bocks Email & Phone Number

San Francisco Bay Area

Manage HPE Pointnext Service offerings across the design, launch and management lifecycle phases. Key focus on HPE’s solutions for SAP business with more than $300m in annual orders. Also lead service offerings for HPE Serviceguard for Linux.• Responsible for end-to-end service readiness activities including packaging, pricing, sales, ordering, service delivery and ongoing management,• Adapt to changing market and customer requirements with continual innovation in service offerings. Created solution level service experience for SAP offering.• Evolve as-a-Service model to react to new market dynamics and add enhancements. • Identify monetization and efficiency opportunities to grow revenue and margin,• Manage portfolio offers through their lifecycles from introduction to end of support life identifying approaches to grow revenue and identify efficiencies to optimize margins.

San Francisco Bay Area

• Led business evaluation for appliance and solution development from services perspective with focus on Converged Application Systems and Virtualization System. Evaluated financial opportunity and build business case based on market opportunity and dynamics, customer requirements, and required investments.• Partner with 3rd parties and newly acquired businesses to create joint solution offerings including financial agreements and support delivery coordination across organizations.• Launched service offering for specific appliance solutions including Microsoft and SAP. Responsible for designing and implementing service offering including sales and compensation model, packaging, pricing, partner financial agreements, marketing and service delivery model.

San Francisco Bay Area

• Introduced a differentiated solution lifecycle experience, coordinated delivery execution and drove ongoing program improvements.• Led program initiatives to increase service attach in Business Critical Server segment utilizing data based approach to identify key drivers and facilitate best practice sharing in the field.• Collaborated on roadmap development and investigated service offering opportunities utilizing pricing analysis and financial scenario modeling.

San Francisco Bay Area

• Held progressive roles as Service Manager and Business Development lead of service portfolio associated with various server and software segments.

• Held various roles in Product Marketing focusing on mission critical services with responsibility for service definition, packaging, pricing, marketing and sales enablement.

Bachelor Of Business Administration - Bba, Marketing

Master Of Business Administration - Mba

Master Of Science - Ms, Information Management