Innovative strategic thinking marketing program manager with a proven track record managing large & complex programs in rapidly evolving, dynamic environments while effectively collaborating with cross-functional teams. Ability to lead strategic initiatives from inception through completion with a proven ability to deliver on time and within budget. DEMONSTRATED SUCCESS RECORD IN:• Experienced with both ad agency and direct sales strategies and tactics for print, direct mail & web applications.• Drive cost efficiencies via a transparent approach to the marketing supply chain, while improving brand consistency and process.• Budget Management with internal and external vendors.• Managing/Designing creative product marketing campaigns targeted at traditional and on-line markets.• Developing Marketing Content delivering clear messages for marketing collateral and online marketing programs.• Proven record of initiative and success in campaign management, C-level relationship development and project management for small projects to large-scale Fortune 500 companies. • Proactive problem solving to enrich my client’s accounts, while balancing the needs of sales, production and finance departments to deliver positive bottom line results for all stakeholders.CORE COMPETENCIESProject Management, Account Development, Customer Service, Campaign Management, Creative Design Direction, Maintaining Brand Equity, Direct Mail Marketing, Multi-media Marketing, Database Management & Analysis, USPS Postal Regulations & Mail Manager Software, Variable Data, Personalized URL Programs (pURL’s), Integrated Design, Print, Direct Mail and Web Solutions, Online Storefronts, Offset & Digital Print, Trade Show & Event Marketing, Prioritizing & Scheduling, Multi-Tasking, Time Management, Flexible to Changing Priorities, Problem Solving, Vendor Negotiations, Purchasing, Budgeting & Forecasting, Microsoft Suite Proficient, Working Knowledge of Adobe Creative Suite, Sales Force & Exact Target.
Listed skills include Direct Mail, Marketing, Marketing Communications, Trade Shows, and 38 others.