Art direction and design for creative campaigns in support of original series and films within Apple TV+

• Art direction and design within AT&T’s Consumer in-house creative services (Audience, Mobility): 360 campaigns, key art, out-of-home advertising, social media, digital advertising, print campaigns, promotional materials, presentations, photo briefs, mood boards• Managed projects—both large and small-scale—from conception to completion, including brand consistency, business objectives, strategy, development, and execution

• Creative direction of Tribeca Shortlist—a joint SVOD between Lionsgate and Tribeca Productions: key art design and recomposition, performance-based creative optimization, integrated marketing alignment, color correction/retouching, asset acquisition and delivery, photo shoot review, archive structure creation and maintenance• Fostered an evolved visual identity of the brand toward a single, consistent cross-channel voice—resulting in a 63% growth in subscribers• Maintained brand consistency and brand standards across all platforms• Conception and execution of promotional and ancillary materials: social media (organic/paid), display ads, emails, trailers, landing pages, in-app needs, as well as printed collateral• UX/UI guidance—partnering with the Product team in a service platform migration —plus assistance on additional channels within the Lionsgate OTT family (Comic-Con HQ, LOL, Pantaya): wireframes, mockups, existing template modifications, design solutions

• Promoted from Senior Designer at New Video to Art Director at Cinedigm—following a company acquisition—resulting in a greater reliance on in-house team and maximized workflow• Creative direction and design for film and series distribution: branding, key art, creative refresh, packaging, advertising, digital marketing, internal/ancillary requests• Designed and managed digital campaigns and assets for streaming partner platforms: key art design and recomposition (spec to size), branding, strategy, digital marketing• Effectively managed competing and concurrent projects across all departments—establishing systems in regard to strategy, schedules, asset retrieval, approvals, revisions, and delivery• Orchestrated, developed and implemented brand identity at NYCC, SDCC, film festivals, and trade shows—creating a defined voice, increased sales and audience growth: booth setup, signage, promotions, digital campaigns, co-management of retail operations• Managed and mentored junior designers, freelance designers, and interns

• Art direction and design for film distribution: key art, packaging, one-sheets, advertising, promotional materials, internal/ancillary requests• Drove department expansion internally—initiating/building a collaborative relationship between departments—resulting in stronger work output, reduced overhead, and a sharpened brand image

• Design, account maintenance and team coordination for new/existing campaigns• Ensured delivery of all creative materials, including execution of production needs: prepress, press inspection, color correction, retouching, client presentations

• Collaborated and supported internal departments in editorial design of an award-winning publication distributed in over 45 countries—in addition to executing studio requirements