At Loja Integrada, I managed and strategized paid media campaigns focused on acquiring new customers.Main tasks:- Design of digital marketing campaign strategy (ads) with a focus on performance;- Management and optimization of paid media campaigns on platforms such as Meta (Facebook Ads), Google Ads, Bing Ads. TikTok Ads, LinkedIn Ads, affiliates, etc);- Monitoring of goals and performance indicators;- Conducting experiments and performance tests;- Budget management;- Support and bridge with other areas of the company, such as design, copywriting, etc.;- Participation in special projects in other company areas focusing on increasing revenue.

At Escale, I was responsible for managing PPC campaigns to get new clients for Itaú Bank, one of the largest Brazilian banks.

Involves is a SaaS company that helps the industry to grow with Involves Stage, a trade marketing software.At Involves, I was responsible for planning campaigns for the Latam operation, especially account-based marketing campaigns.

At Resultados Digitais, most of my work involved:* Management of PPC campaigns.* Planning launch campaigns on different platforms, like Google Ads, Facebook Ads, Bing Ads, Twitter Ads, LinkedIn Ads, Programmatic, and Affiliates Program.* Budget management.* Collaboration in CRO squad.* A/B tests.* Performance reports.

Ânima is one of the most relevant private higher education organizations in Brazil (approx 140k students).At Ânima, most of my work involved:* Management of paid media campaigns to attract new students to holding colleges.* Planning campaigns on different platforms, like Google Ads, Facebook Ads, Bing Ads, Twitter Ads, LinkedIn Ads, Waze, Taboola, Outbrain, and Influencers.* Performance reports.

At RC comunicação, I was responsible for managing PPC for the advertising agency's clients.