I am currently a Trade Marketing Performance Coordinator, focusing on category management, business intelligence, and visual merchandising strategies to drive performance at the point of sale. I have solid experience in developing, implementing, and optimizing data-driven marketing strategies with the goal of maximizing sales results and strengthening brand presence in stores.My main responsibilities include:- Turning data into merchandising strategies: I leverage market data, consumer behavior insights, and sales trends to create and implement visual merchandising actions that enhance visibility and drive category performance at the point of sale.- Building and monitoring performance KPIs: I am responsible for creating and tracking strategic KPIs to ensure the success of trade marketing campaigns, always aiming to optimize ROI and sales results.- Budget management and resource allocation: I manage the department’s budget, ensuring the effective distribution of resources to initiatives that generate the highest return, while respecting timelines and financial goals.- Project management and campaign execution: I coordinate the development and execution of trade marketing projects, aligning actions with sales goals, and ensuring that campaigns are implemented effectively and impactful at the point of sale.- Managing relationships with agencies and partners: I play a key role in managing relationships with marketing agencies and other strategic partners, ensuring that all deliverables meet expectations and are delivered on time.- New category development: I am actively involved in the development and launch of new product categories, creating and executing strategies to promote these categories effectively at the point of sale.

I was responsible for the entire expansion and growth strategy for customers across all channels. I've developed tools (Excel, PowerBi) that has allowed sales teams to access their full potential even in the short term. I've been also responsible for commercial insights, using my previous experiences and helping the division to grow double digit. Sales and marketing integration was part of my challenges as well, helping both to achieve greats results in all the plans they've made so far.

In the first rotation I was responsible for analyzing and designing a recovery for my division within a specific channel. To do this, I used tools such as Nielsen and Excel to propose a plan that has been in place since February and has resulted in double-digit growth since then. As well as creating an expansion plan for a city based on relevant market research, in the second rotation I had contact with social commerce in the digital area, creating a gamified program for influencers with significant growth for the division's D2C. Finally, in the third rotation, I was in the field with the commercial team to ensure that the plan created in the first moment as a trainee was 100% used and guaranteed the expected growth. This resulted in a series of learnings and improvements for the commercial area throughout Brazil.

I was responsible for increasing the visibility and engagement of the Budweiser and Spaten brands in the market, with a focus on point-of-sale execution and integrated marketing actions. My main responsibilities included:- Led the creation and execution of campaigns across the entire state of São Paulo, including Budweiser's activation at Lollapalooza, one of the country's largest music festivals, ensuring a strong and innovative connection between the brand and its target audience.- Led Budweiser's activations, experiences, and sponsorships, focusing on optimizing the impact and results of strategic partnerships, including major events such as the World Cup.- Managed data for all brands in the region, conducting continuous evaluation of all marketing activities and sales performance. Implemented adjustments and improvements based on performance data to ensure regional and national goals were met.- Developed and executed strategies with influencers and regional partners, maintaining a clear focus on results and brand alignment.- Led the innovation agenda within brand communication plans, ensuring the execution of strategies and creation of disruptive actions in the on-trade market. Collaborated with internal teams and external partners to explore new formats, territories, and models, keeping Budweiser and Spaten at the forefront of marketing in the state of São Paulo..- Worked closely with internal teams and external agencies to ensure effective campaign execution and alignment between the Marketing and Trade Marketing teams.- As the leader of the Budweiser squad, we were recognized with the 3rd Best Marketing Project in Brazil award in September 2022, reflecting our excellence in execution and results delivery.

Development of brand building strategies and implementation of the biggest beer Brands inthe world (Corona, Beck's, Budweiser and Stella Artois) at the most relevant POS in São Paulo;Building a strong category on the biggest market of the country; Regional area sales managment and KPI's control.

During my internship year I was responsible for market share management and RGB (Returnables glass bottles) focus base in the area. These items were defended in the audit and obtained the highest score. As well as, routine management with creation and improvement of follow-ups for the SP self-service sector (25% of the Brazilian volume). As a project, I delivered the creation of a network loyalty plan aimed at classes b, c, together with the university public that guaranteed the repurchase of the returnable items already mentioned.

I've participated in weekly classes that helped with my development, such as pitch, logic, financial market, accounting and other skills relevant to the financial market. I helped, with project management tools, to organize the biggest event aimed at integrating students with companies in the segment, enhancing and giving even more prominence to it.

At Mind, a company dedicated to developing innovative technology for safety, convenience, and well-being, I led the marketing office and was responsible for driving the brand's digital presence and customer acquisition strategies. My key responsibilities included:- App and Platform Design: Oversaw the design and user experience for our apps and digital platforms, ensuring alignment with the brand’s value proposition and target audience.- Digital Marketing & Strategy: Led digital marketing initiatives across multiple channels, including social media, SEO, and email marketing, to build brand awareness and drive customer acquisition.- Customer Prospecting & Lead Generation: Managed campaigns focused on lead generation and prospecting new customers, implementing data-driven strategies to optimize conversion rates and sales growth.- Unbound Marketing Implementation: Played a pivotal role in implementing unbound marketing strategies, focusing on unconventional approaches to accelerate sales and enhance customer engagement.- Startup Growth & Structuring: Contributed to the early-stage development and structuring of Mind as a startup, collaborating closely with leadership and cross-functional teams to establish the marketing foundation.- Project Management & Networking: Built strong relationships and successfully managed over 10 active projects during my time at the company, helping drive business growth and fostering strategic partnerships.

As Winter Intern I was responsible for proceeding processes that presented failures of execution, for that it was necessary an internal study the company to understand what were the main faults and to correct them. I reshuffled two larger projects, one of them referring to the amount of loss of one of the sectors and checklist that had the final delivery deadline of the constructions as a challenge. I have used softwares that have enabled a more objective understanding of problems such as Bizagi and Microsoft Excel. With the corrections developed it will be possible in the medium term to observe a significant decrease in the amounts of loss and in the control of the deadlines.

As the Head of Marketing at the Academic Center, I had the opportunity to lead a team and apply marketing strategies in a challenging environment with limited resources, achieving excellent results. My key responsibilities and accomplishments included:- Team Management & Product Creation: Led a team responsible for creating products and initiatives for all students, such as promotional materials and items for sale, ensuring they were relevant and engaging for the student community.- Marketing Campaigns & Event Promotion: Developed and executed marketing campaigns to promote events and activities organized by the Academic Center, focusing on maximizing reach and student participation through social media and other communication channels.- Demand Analysis & Image Management: Conducted a thorough analysis of student demand, using these insights to manage the image of the Academic Center and enhance its perception among students.- Rebranding & Content Standards: Led the creation of a new visual identity and content strategy, overseeing a rebranding of the Academic Center's image to make it more modern, appealing, and aligned with student expectations.- First Leadership Experience & Positive Results: This role marked my first exposure to marketing and leadership. I was able to achieve significant results, including increased student engagement in campaigns, improved internal and external communications, and strengthened the Academic Center's brand despite the challenges of the academic environment.

Líder Empresa Júnior is a Junior Enterprise Programme, which forms part of the Industrial Engineering degree at the Federal University of São Carlos (UFSCar) – Sorocaba campus. Managed by undergraduate students, Líder provides consulting engineering projects on four main areas of Industrial Engineer: Quality, Cost Mapping, Production Planning & Control and Project Management.As a part of this programme, I was Manager, with focus on Quality. I learned about 5S, PDCA, Documents and Registers Control, Procedures, Mapping/Flowchart, Quality Policy, Manual of Quality, ISO system.