Barbra Schulman Email & Phone Number

Greater New York City Area

• Faircom New York is committed to helping charitable organizations extend their reach through an integrated and innovative approach. We have consistently been recognized and awarded as the Best Full Service Fundraising.
• Lead strategic planning and execution of integrated fundraising programs
• Develop cross channel creative and communication strategies
• Analyze donor data with a focus on highlighting actionable areas for improvement
• Develop full year marketing plans including budget builds and theme development
• Liaise with clients to ensure successful implementation and growth of their programs

Greater New York City Area

• Analyzed and improved business processes for new and existing marketing programs.
• Drove marketing strategy for build out of new programs.
• Provided strategic direction on CRM, database management, reporting and analysis.
• Developed best practices for file, data, and customer management and integration.

New York, NY

• Launched 3 new international health charity brands under the WonderWork umbrella.
• Initiated all CRM marketing programs including: strategic planning, acquisition, media planning, brand positioning, customer lifecycle management, market evaluation, project management and website development.
• Developed and managed full P&L for all marketing channels.
• Sourced, developed and managed: creative agency; database design and implementation; website design and implementation; multi-channel marketing programs; reporting structure and output.
• Developed brand presence through use of offline and online media.
• Developed offer and contact strategy based on in-depth analytics and industry benchmarking.

• Developed business and marketing plans for successful launch of rebranded non-profit organization
• Responsible for all aspects of company’s expansion into marketing including: strategic planning, market evaluation, launch plan, brand management and project management.
• Designed operational structure to implement business plans including: database design, website development, data collection, work process flow, communication streams and reporting.
• Created financial models to ensure monetary metrics were tracking to or exceeding plan revenue.
• Introduced first successful fundraising program. Exceeded revenue goal by 45%.

• Developed integrated business and marketing plans for sale of business gifts in 9 markets globally.
• Managed P&L for budget of over $20MM.
• Introduced new multi-channel (mail, web, phone) program, increasing TSR productivity by 50%.
• Partnered with product development team to create full suite of product offerings.
• Managed outside resources, internal cross-functional teams and prospect SBU staff to optimize performance of program from initial strategy through product fulfillment.

Mba, Marketing

Ba, Economics