Barbara Castro Email & Phone Number

– Collaborated with cross-functional teams —Product, Sales, Marketing, and Customer Success— to shape product positioning and messaging, and influence the product roadmap based on market insights and user feedback.– Developed and executed go-to-market strategies for new product launches and feature updates, ensuring alignment across internal teams and.

- Development and management of growth and lifecycle campaigns for a diverse global audience of 3.8 million users of the Ria app, utilizing various channels such as email, in-app messages, push notifications, SMS, and web push. - Implementation of personalized content, user journey, and A/B testing possibilities for different customer segments, channels.

- Promotion of the organization's work and mission in Spanish-speaking countries (LATAM + Spain), by creating, managing, and executing email marketing campaigns for a global multi-language audience of 300k. - Managed public relations, identified and leveraged media opportunities, established and managed partnerships with relevant stakeholders in the field.

- Produced weekly written SEO-optimized content for the brand’s official blog. - Conducted research and produced branding materials for the company (mission, vision, and history). - Produced internal comms materials such as employee email copy and official company statements.

- Instructional design for the development and creation of training content for Shoppers (end-users). - Developed training and internal communication material for internal teams (Written, video, infographics, one-pagers, guides, templates etc.)-Developed and executed talent-related projects (eg. Team building Project for the engineering team)Conducted.

Content creation and strategy for an emerging women-driven media platform for millenials about financial education and adult living.

Conducted interviews, published daily stories and long-form pieces on local, national, and international theatre and performing arts.

Did coverage of music, film, TV and theater news. Over 450+ articles and interviews published in Spanish and English at one of the oldest and most influential print publications in the country.

Produced a printed special “2018’s 100 Women Leaders”. Supported live event logistics and photoshoots.

Data analysis in the project “Changes in chilean televised presidential debates (1989-2017)”. Research funded by the chilean government.

National Current Events Analysis (mar 18 - jun 18)Communication Technology (aug 15 - dec 17)Non Fiction Print Storytelling (mar 15 - dec 16)Visual Language (mar 14 - dec 14)

Editing and content development for a magazine targeted at the student body at the university

Internship

Master Of Science (Ms) In Strategic Design And Management

Graduate Certificate In Economic Analysis For Management, Economics

Journalism, Communications