Michael Yung Email & Phone Number

A volunteer leadership team designed to address competition needs and questions at the highest levels, interfacing with the SCA Board of Directors and other internal and external groups. Assists in developing format and strategic planning for all of the championships, including rules, regulations, judges, communications, and marketing. This group brings together long-time competition experts from many perspectives, meeting throughout the year to consider how to keep the competition formats… Show more A volunteer leadership team designed to address competition needs and questions at the highest levels, interfacing with the SCA Board of Directors and other internal and external groups. Assists in developing format and strategic planning for all of the championships, including rules, regulations, judges, communications, and marketing. This group brings together long-time competition experts from many perspectives, meeting throughout the year to consider how to keep the competition formats moving forward with our industry. Show less

World Coffee Events (WCE) is owned by the Speciality Coffee Association of Europe (SCAE) & Specialty Coffee Association of America (SCAA). WCE has an Advisory Board comprising of ten (10) volunteer members, five (5) members are appointed by the SCAE and five (5) members are appointed by the SCAA.

Develops the format an operations of all competitions. This committee is comprised of subcommittees that divide the scope of responsibilities.Rules & Regulations Subcommittee– Develops the review, interpretation, and revision process for all competition rules and regulations.Judges Subcommittee– Coordinates the world-certified judges activities at competitions.Instructional Design Subcommittee– Develops the educational materials or certification program for world-level judges… Show more Develops the format an operations of all competitions. This committee is comprised of subcommittees that divide the scope of responsibilities.Rules & Regulations Subcommittee– Develops the review, interpretation, and revision process for all competition rules and regulations.Judges Subcommittee– Coordinates the world-certified judges activities at competitions.Instructional Design Subcommittee– Develops the educational materials or certification program for world-level judges. Works with education partners within our parent associations.Operations Subcommittee– Develops operational activities for the competitions, working with staff, volunteers, competitors. Show less

World Coffee Events (WCE) is owned by the Speciality Coffee Association of Europe (SCAE) & Specialty Coffee Association of America (SCAA). WCE has an Advisory Board comprised of four (4) directors, ten (10) volunteer members, five (5) appointed by the SCAE and five (5) appointed by the SCAA.The Chair of the Advisory Board is elected by the board and serves three one-year terms as Vice-Chair, Chair, and Past Chair.

Hong Kong

Custodian of the company's coffee ethos and strategic vision, which were translated into an overall tactical plan according to shareholders' short and long term goals.Lead the company to continued profitable results and expansion into specialty food concepts through an ownership change (2019) and unprecedented turmoil in the F&B industry (2019 onwards).Overall P&L responsibility of coffee operations including retail coffee shops, roastery, e-commerce business, wholesale, and… Show more Custodian of the company's coffee ethos and strategic vision, which were translated into an overall tactical plan according to shareholders' short and long term goals.Lead the company to continued profitable results and expansion into specialty food concepts through an ownership change (2019) and unprecedented turmoil in the F&B industry (2019 onwards).Overall P&L responsibility of coffee operations including retail coffee shops, roastery, e-commerce business, wholesale, and pop-ups, leading a team of six office and about 100 production and retail operations staff. Instrumental in expanding the company from four coffee shops in 2017 to its current footprint: eight Cupping Room coffee shops/kiosks in Hong Kong, one location in Singapore, and four additional specialty brands/concepts since January, 2020: La Viña (artisan bakery), DOUBLESHOT (bar, all day social eatery), Smoke & Barrels (American style BBQ), Motown Pizza (Detroit style pizza).Diversified the brand's product range to increase customer touch-points with new categories such as canned sparkling coffee, Nespresso-compatible compostable capsules, convenient drip bags, and barista-curated merchandise, all the while moving our coffee sourcing to include long-term partnerships and relationship-based buying.Lead the company's first rebranding project in 2021 at the company's 10 year mark to position the brand for further international growth. Show less

Hong Kong

Tasked with leading the development of the company's core product, coffee, by building systems throughout the brand's business model to increase quality through better education, updated standards and credentialed third-party training, a refreshed perspective on sourcing/roasting/blending, re-imagined shop design (both the working bar and the customer journey), increased coffee-focused messaging, and sourcing and implementing equipment upgrades.Entrusted by the company CEO and China… Show more Tasked with leading the development of the company's core product, coffee, by building systems throughout the brand's business model to increase quality through better education, updated standards and credentialed third-party training, a refreshed perspective on sourcing/roasting/blending, re-imagined shop design (both the working bar and the customer journey), increased coffee-focused messaging, and sourcing and implementing equipment upgrades.Entrusted by the company CEO and China Resources senior management to set the brand direction for coffee and coffee-culture: building new products and new roles (Coffee Ambassadors) and implementing new behaviours and quality assurance protocols within a company culture that had been relatively stagnant since its founding in 1992.Tactfully worked across interdepartmental lines to achieve significant and progressive changes to the brewing standards and technical skillset of the baristas at the company's 130+ stores. Show less

Hong Kong

Head-hunted by the owner to relocate from Vancouver to Hong Kong as a part of the sales office for the Asia-Pacific operations of this storied Italian-American coffee roasting company founded in 1935.While maintaining the rich history of the original product range, developed and expanded new coffee blends to suit the Asia-Pacific market, while securing the distribution rights of class-leading espresso machine and grinder brands from Italy.Lead the sales team in securing and… Show more Head-hunted by the owner to relocate from Vancouver to Hong Kong as a part of the sales office for the Asia-Pacific operations of this storied Italian-American coffee roasting company founded in 1935.While maintaining the rich history of the original product range, developed and expanded new coffee blends to suit the Asia-Pacific market, while securing the distribution rights of class-leading espresso machine and grinder brands from Italy.Lead the sales team in securing and maintaining key accounts such as Ritz Carlton (Hong Kong), Classified Group, SEVVA, Pacific Coffee, Wynn Hotel (Macau), Four Seasons (Macau), and the Mandarin Oriental (Macau).Identified as one of two key employees to be retained and transferred during the sale of the company to Pacific Coffee Company (2015). Show less

Coordinates the world-certified judges activities at competitions.

Analyzes, designs and develops the rules and regulations for all the WCE competitions. Clarifies the purpose and structure of each competition. Interprets and documents all processes for decision-making around the rules and regulations.

Barista trainer and coffee program design/implementation by a past national barista champion and finalist of the World Barista Championship.

Vancouver, Canada

Daily store management tasks including hiring, training, ordering, inventory, customer service.