Chris Barker Email & Phone Number

Texas, United States

Responsible for designing and implementing integrated Salesforce Marketing Cloud solutions and providing strategic guidance and strategy on digital marketing best practices

Designed and implemented new customer journeys for a large network of healthcare centersManaged Marketing Cloud email campaigns and provided admin-on-demand servicesDeveloped new digital marketing strategies and roadmaps for integrated cross-channel marketing campaigns

Led solution design across several Salesforce Marketing Cloud and Salesforce CRM projectsEarned high customer reviews on projects and scaled business with existing customers by advising on additional services

Collaborated with account teams and customers during pre-sales to identify the ideal Salesforce solution and communicate its value.Architected cross-cloud solutions, estimate pricing, and draft Statement of Work language.Completed training on new Salesforce solutions including Customer 360, Datorama, and Interaction Studio to enable customers and internal.

Led solution architecture across multiple enterprise-level Marketing Cloud projects and pre-sales activities for the Healthcare, Higher Education, and Commercial verticals.

Conducted live training sessions on SQL, AMPscript, and Journey Builder for a large streaming content provider enabling their internal marketing team to understand these tools themselves resulting in lowered expenses for contracted managed servicesImplemented advanced Salesforce Marketing Cloud components including omni-channel custom preference centers.

Cleveland, Ohio

Designed an integrated Salesforce Marketing Cloud and Sales Cloud solution for a large lobbying group in the United States which enabled them to design and personalize emails without code, segment using data from an integrated CRM system, and treat donors who shared the same email as valued subscribers instead of as duplicates using Salesforce Marketing.