Responsible for designing and implementing integrated Salesforce Marketing Cloud solutions and providing strategic guidance and strategy on digital marketing best practices

Designed and implemented new customer journeys for a large network of healthcare centersManaged Marketing Cloud email campaigns and provided admin-on-demand servicesDeveloped new digital marketing strategies and roadmaps for integrated cross-channel marketing campaigns

Led solution design across several Salesforce Marketing Cloud and Salesforce CRM projectsEarned high customer reviews on projects and scaled business with existing customers by advising on additional services

Collaborated with account teams and customers during pre-sales to identify the ideal Salesforce solution and communicate its value.Architected cross-cloud solutions, estimate pricing, and draft Statement of Work language.Completed training on new Salesforce solutions including Customer 360, Datorama, and Interaction Studio to enable customers and internal teams to invest in and learn more about how these solutions add value to the customer journey.

Led solution architecture across multiple enterprise-level Marketing Cloud projects and pre-sales activities for the Healthcare, Higher Education, and Commercial verticals.

Conducted live training sessions on SQL, AMPscript, and Journey Builder for a large streaming content provider enabling their internal marketing team to understand these tools themselves resulting in lowered expenses for contracted managed servicesImplemented advanced Salesforce Marketing Cloud components including omni-channel custom preference centers, custom JavaScript activities that cleanse subscriber data, and custom engagement reports that reference the Marketing Cloud’s Data ViewsTransformed the Pierry Internship Program at Louisiana Tech University by implementing a structured curriculum and involving departments across the company resulting in an improved reputation and increased return on investment of the program

Designed an integrated Salesforce Marketing Cloud and Sales Cloud solution for a large lobbying group in the United States which enabled them to design and personalize emails without code, segment using data from an integrated CRM system, and treat donors who shared the same email as valued subscribers instead of as duplicates using Salesforce Marketing Cloud's Subscriber Key featureBuilt an integrated Salesforce Marketing Cloud and Sales Cloud solution for the largest network of pet hospitals which enabled them to drive their email campaigns using CRM data, synchronize engagement data between the two clouds using Salesforce Connect integration, and trigger email and SMS sends in real-time using data from an ODS systemLead an internal email newsletter project at Acumen Solutions to drive awareness for the new Engagement Marketing practice which drove interest in the Salesforce Marketing Cloud, increased Marketing Cloud certifications, and enabled the Engagement Marketing practice to become better email marketers