Scott Barker Email & Phone Number

Greater Seattle Area

Founder and Principal of PathForward Communications, serving clients in public relations, tech-start ups and energy. PathForward Communications offers the following:Communications Strategy and PlanningExtensive experience in planning, seasoned by hands-on campaign implementation, enables us to help you chart a course to reach your communication goals.Message and Content CreationWe create clear, compelling and concise content for your communication needs. Experience in digital and traditional content creation, including social media, blogs, web site copy, newsletters, brochures, media relations materials, talking points and speeches.Advocacy CommunicationsWe create local, state and national advocacy campaigns that motivate key constituents to influence policy. Our high-quality grassroots and grasstops programs are targeted, constituent-based and integrated.

Consult on public relations and marketing messaging and communication strategy and tactics. Write news releases, blog posts, articles and key message points for high-tech client. Wrote articles for client published in the Direct Marketing Association Nonprofit Federation Journal and the Philanthropy Quarterly.

Washington D.C. Metro Area

Senior consultant and account manager for national public affairs programs. Created strategy, messaging, external and internal communication tactics for ongoing public education campaigns using earned, paid and social media and community outreach. Identified, recruited and developed relationships with local elected officials and community activists. Consulted with client senior executives on strategic direction, program goals, tactics and results. Managed account budgets, external consultants and vendors. Wrote news releases, public education newsletters, flyers, blog posts and web copy. Developed annual editorial calendar for communication deliverables. Consulted on business development, wrote proposals, conducted presentations and contributed to sales strategy and pitch meetings.

Washington D.C. Metro Area

Developed and implemented corporate public affairs strategy for Fortune 100 and trade association clients. Integrated technology, public relations, grassroots and grasstops techniques. Developed and implemented media relations strategy for large bankruptcy settlement client. Managed vendors in support of client projects. Developed business proposals, presentations and participated in and led sales pitch meetings. Guest speaker at national Public Affairs Council and other conferences.

Jacksonville, Florida

Created and managed innovative grassroots program that helped achieve legislative goals at both the state and federal levels. Wrote key messages for grassroots recruitment and mobilization materials, including: executive memos, letters-to-the-editor, op-eds, telemarketing phone scripts, direct mail and news releases. Managed political and survey research consultants. The campaign integrated market research, paid and earned media, direct mail and telemarketing.

Jacksonville, Florida

Developed media relations strategy for strategic business issues and served as corporate media spokesperson. Wrote key messages for executives, created press kits, wrote news releases, op-eds and communication plans. Provided media coaching to executives.

Washington D.C. Metro Area

Created public relations campaigns to promote administration’s health policy. Produced daily “HHS Radio” news service, releasing three complete news stories to national radio stations daily. Wrote opinion editorials for the Secretary of HHS. Managed production of video and audio news releases and public service announcements. Worked through the government procurement process to retain and manage vendors.