Barney Guyatt Email & Phone Number

New York, Us

London, England, Gb

London, Gb

As a Senior Consultant within eBenchmarkers, I deliver insight and actionable recommendations to major UK providers of financial products and services, with a specific focus on benchmarking clients on a vast range of performance metrics. Areas of expertise include optimising digital acquisition journeys, boosting adoption of digital channels, reducing digital dormancy and developing seamless customer experience, consistent across servicing channels and devices.- Deliver workshops to major financial service organisations, communicating complex and highly critical business information to a range of stakeholders, including senior decision makers (head of cards, head of marketing, head of savings etc.).- Identify industry trends and emerging opportunities in the digital banking landscape, prioritising quick wins and long term strategies aligned to key business goals. Examples include strategies to achieving better visit and application conversion, optimising PPC and aggregator marketing spend and recommending best practice integration of new functionality.- Producing monthly tracking reports analysing sales performance, flow of funds and market position across current accounts, mortgages, loans, credit cards and savings products

London , Co

- Project managing research programmes across a variety of industries from Travel and Tourism, FMCG through to Consumer Technology- Account lead for a large customer satisfaction tracker, delivering insight and presenting to senior stakeholders.- Designing and executing brand and communications programmes aiding effective targeting of consumers.- Utilising new techniques in social media research to generate effective strategies to engage with consumers and develop brand identity.

Master Of Science (Msc), Business Management

Bachelor Of Arts (B.A.), Theology And Religious Studies