Barnabas Horvath Email & Phone Number

Berlin, Germany

I have planned, executed, and optimized the creation of innovative multimedia content that has been successful with the media, partners, and investors. I was integral to fundraising and B2B sales communications, enhanced brand visibility, and achieved audience growth across channels. While evolving Made of Air's CI, I have also laid the foundations of our marketing and content strategy and drove collaboration across teams to develop materials.

Budapest, Hungary

As a member of the insurtech’s leadership team, I ensured the implementation of customer-focused GTM strategies with the right messaging, positioning, and value propositions. I coordinated the creation of highly engaging marketing materials for our insurance and health tech products. I also built and managed a high-performing team for the German and Hungarian markets and helped integrate data science and predictive models into our communications planning, leading to conversion growth.

Budapest, Hungary

I laid the foundations of our marketing and content strategy and drove collaboration across teams to develop new materials. I also created the UX copy for the first and second versions of the website.

I have developed and executed campaigns for international companies like Mazars Group, KBC, and NN. As a consultant and strategist, I helped agencies and start-ups create marketing concepts and strategies that won high-value tenders.

I launched and led a self-owned boutique agency, which reached profitability within a few months. I then successfully exited the agency to pursue more purpose-driven projects. My team worked with international clients like Vodafone, Avon, Innovative Securities, and Viasat.

I was the company's lead copywriter and creative director. I steered the company to think strategically instead of focusing on projects as standalone tasks. I created social media strategies for several Hungarian and international clients, such as Total Lubricants and BMW Motorrad.

I have significantly aided the company’s growth from a small to a medium-sized agency as a strategist and concept creator. I also created and presented several high-value marketing plans on tenders with an excellent win-to-lose ratio.

I was an internal affairs correspondent. My task was mostly to cover legal matters and the jurisdiction's work. Although I started as an intern I worked my way up to being a full-time employee. I also won the journalist of the year award at the company.