Head Of Marketing Department
Current• Strategizing and Execution: Develop and implement marketing strategies to achieve Brendon's vision, focusing on revenue, profit, and conversion rates. Plan and execute campaigns and promotions in collaboration with the commercial department.• Sales Support: Enhance sales through effective marketing communication tools across all current and future markets. Monitor market trends and integrate relevant insights into the Marketing and Communication areas, channeling proposals to business… Show more • Strategizing and Execution: Develop and implement marketing strategies to achieve Brendon's vision, focusing on revenue, profit, and conversion rates. Plan and execute campaigns and promotions in collaboration with the commercial department.• Sales Support: Enhance sales through effective marketing communication tools across all current and future markets. Monitor market trends and integrate relevant insights into the Marketing and Communication areas, channeling proposals to business counterparts.• Organizational Leadership: Optimize and continuously improve the marketing organization by executing leadership duties. Organize the marketing team, set annual goals, conduct performance evaluations, and ensure continuous development for team members.• Website Oversight and Web Development Collaboration: Lead the professional operation of the websites, guiding traffic to meet Brendon's vision and results. Actively collaborate in decision-making processes related to web development, making decisions in line with approval authorities.• PPC Campaigns and SEO: Continuously monitor PPC campaigns, managing cost structures to ensure returns. Define and coordinate Brendon’s content presence and expert image online. Create and advertise SEO-optimized webshop, blog, and situational content, and digitize and update offline content.• Reporting and Analysis: Prepare leadership reports and provide recommendations based on analysis.• Customer Feedback Management: Handle customer feedback received through marketing channels, efficiently organizing related tasks within the department and across other departments.• Store Development Strategy: Shape marketing and communication elements within Brendon’s store development strategy, overseeing related orders.Vendor Management: Actively manage and audit suppliers related to marketing and communication, ensuring proper order oversight and approval. Show less
