I am a strategic commercial, purchasing and marketing director with 15 years of leadership experience on retailer, manufacturer and agency sides, with global- and regional multinational background. I drive business growth and profitability through strategic planning, best-in-class leadership, data-driven decision making, and effective communication. My leadership style is reinforcement and involvement, in addition to providing employees with an understandable mission, values that can be followed, a clear scope of responsibility and strategy, relevant processes and plans, ownership approach and autonomy. Proactive understanding of my clients' needs and responding beyond expectations is key for me. My decisions are based on data and consumer insights, which is natural for me with my career rooting in the data analytics and insight provision. My structured, understandable, straight-to-the-point and attentive communication speeds up and simplifies cooperation.