Barney Roe Email & Phone Number

United Kingdom

London, United Kingdom

• Achievements:
• Led rebrand when the organisation received its Royal Charter
• Launched award-winning website 'Best Association Website’ and delivered exponential traffic growth year-on-year
• Led national multi-channel campaign for the Small Business Leadership Programme, exceeding recruitment target and managing relationships within Government
• Led product development and launch of award-winning professional development scheme – ‘Best Association Professional Development Initiative’
• Grew database by 3,000%

London, United Kingdom

• Achievements:
• Led major national campaign with results across national press, live events, and digital channels delivering an increase in membership and audience engagement
• Delivered brand and digital unification project
• Managed restructure and change programme to set up streamlined communications, business development and membership support department
• Managed department through relocation
• Led team to deliver record conference attendancesResponsibilities:

• Achievements:
• Led Haymarket’s new client services events agency. Developed and managed portfolio of new conferences and awards for influential trade associations including the CBI, CMI, World Agricultural Forum, Social Enterprise UK.
• Developed brand identity and market position of new agency
• Opened up new partnership opportunities for other divisions within the GroupResponsibilities:
• Spearhead Haymarket’s new events agency business
• Budget planning and assess project-based financial and operational risks

• Developed commercialisation and business development strategy
• Negotiated partnership with News International and The Times Online
• Commercialised in-house digital and multimedia unit
• Developed strategy to make website self-financing
• Support public funding bids across the organisation
• Managed chargeable transactions and workflow with subsidiary company

• Led a successful team generating £750k gross profit per annum
• Created and grew a new sector for the company in culture and sport policy
• Won and delivered 4 year contract with Liverpool European Capital of Culture 2008
• Developed new relationships with government departments and agencies including DCMS, DfT, Arts Council, MLA, English Heritage, and Sport EnglandResponsibilities:
• Managed a pipeline of campaigns across a range of policy areas including local government, culture, business, regeneration, social services, housing, transport and environment
• Built and managed relationships with government departments, public bodies, trade associations, charities and private sector suppliers

• Conceived and organised numerous weekly, monthly and one-off events of different music genres for different audiences
• Built brand and reputation of Code Red events
• Creative direction of style of music and event identity
• Organised promotional and marketing campaigns
• Negotiated with venues, agents, artists and suppliers
• Managed events on the night