Barney Roe Email & Phone Number

United Kingdom

London, United Kingdom

Achievements:• Led rebrand when the organisation received its Royal Charter• Launched award-winning website 'Best Association Website’ and delivered exponential traffic growth year-on-year• Led national multi-channel campaign for the Small Business Leadership Programme, exceeding recruitment target and managing relationships within Government• Led product development and launch of award-winning professional development scheme – ‘Best Association Professional Development Initiative’• Grew database by 3,000%• Built communications and events team to deliver high levels of membership engagement and revenue• Oversaw strategy to bring conferences in-house: delivered record attendances and revenues year-on-year prior to Covid on all conferences and professional development programmes• Overhauled and implemented new communications infrastructure including CRM• Raised media profile through national coverage of key reports and commentary on policy affecting the sectorResponsibilities:• Attends Council, and the executive lead for the Professional Standards Board and two committees• Strategic lead for communications, income generation, professional development and standards, and business development• Leads a team delivering products and services including communications & marketing; conferences, events and training; professional development; websites and social media; content creation; and PR• Manage top level relationships across the membership and with external stakeholders• Part of senior team managing relationship with Government to deliver the Help to Grow programme• Work closely with the CEO and research team to develop policy positions and media responses based on insights and analysis to support our lobbying• Set revenue targets and grow income across events, development programmes and professional development• Build commercial and strategic relationships

London, United Kingdom

Achievements:• Led major national campaign with results across national press, live events, and digital channels delivering an increase in membership and audience engagement• Delivered brand and digital unification project• Managed restructure and change programme to set up streamlined communications, business development and membership support department• Managed department through relocation• Led team to deliver record conference attendancesResponsibilities:• Lead the delivery of Creative & Cultural Skills’ communications strategy• Lead the development and execution of the ‘Building a Creative Nation’ campaign working with external agencies• The management of the Creative & Cultural Skills brand and PR• Chair the Communications Group, a cross-departmental group of staff who deliver communications activity • Develop and take lead responsibility for the delivery of Creative & Cultural Skills’ annual national conference• Work with the Head of Digital to deliver build of new website and relaunch of digital strategy• Work with the senior management team and the CEO to develop new and sustainable business models

Achievements:• Led Haymarket’s new client services events agency. Developed and managed portfolio of new conferences and awards for influential trade associations including the CBI, CMI, World Agricultural Forum, Social Enterprise UK and the IED• Developed brand identity and market position of new agency• Opened up new partnership opportunities for other divisions within the GroupResponsibilities:• Spearhead Haymarket’s new events agency business• Budget planning and assess project-based financial and operational risks• Project planning and project managing cross-functional teams• Plan multi-channel marketing campaigns to niche B2B audiences• Account director to clients• Pricing client services and projects• Writing proposals, tenders and delivering presentations• Working with divisional directors and cross-functional staff across the Group to develop new opportunities, nurture external relationships and win business• Develop partnerships to support commercial growth of existing portfolio

• Developed commercialisation and business development strategy• Negotiated partnership with News International and The Times Online• Commercialised in-house digital and multimedia unit• Developed strategy to make website self-financing• Support public funding bids across the organisation• Managed chargeable transactions and workflow with subsidiary company• Evaluate, develop and implement commercial opportunities• Applied for and awarded Google Grant - £72k in lieu advertising per annum• Project managed the publication of award winning book• Managed the Communications team for four month interim period

• Led a successful team generating £750k gross profit per annum• Created and grew a new sector for the company in culture and sport policy• Won and delivered 4 year contract with Liverpool European Capital of Culture 2008• Developed new relationships with government departments and agencies including DCMS, DfT, Arts Council, MLA, English Heritage, and Sport EnglandResponsibilities:• Managed a pipeline of campaigns across a range of policy areas including local government, culture, business, regeneration, social services, housing, transport and environment• Built and managed relationships with government departments, public bodies, trade associations, charities and private sector suppliers• Closed major sponsorship deals with private and public sector organisations• Created, researched and wrote content for public policy events and their marketing campaigns• Persuaded involvement of ministers, key organisations and high profile speakers• Managed and planned annual and project budgets• Monitor new policy developments and how they effect senior managers delivering public services

• Conceived and organised numerous weekly, monthly and one-off events of different music genres for different audiences• Built brand and reputation of Code Red events• Creative direction of style of music and event identity• Organised promotional and marketing campaigns• Negotiated with venues, agents, artists and suppliers• Managed events on the night