Brian Barney Email & Phone Number

Austin, Texas, United States

Austin, Texas

Responsible for oversight of three retail and consumer package goods brands and leadership of cross-functional teams.Lead strategic development and production of annual marketing calendar and objectives including integrated campaigns across television, print, digital, menu design, website, social, PR, e-mail, CRM and point of purchase materials.Designed.

Managed annual planning process and led 36 in-person co-op marketing meetings annually, working with over 75 franchisees to build consensus for total system buy-in on marketing calendar. Created co-op marketing program for franchised retailer with 200 locations.Drove creation of mobile marketing database management system and developed local store.

Measured direct ROI across multiple channels including paid search, online display advertising and direct mail for franchised retailer with 4,000 locations.Managed creative and production team on 50+ projects yearly including broadcast, collateral, print and out of home.

Managed field marketing for sixteen territories for franchised retailer and created regional annual marketing calendars in partnership with local co-op marketing boards.Led project to create website for franchisees to customize grand opening creative materials and managed grand opening plans for over 100 stores.

Trafficked radio and television spots to stations in 200 territories for retail brand.Opened and managed production jobs and processed all billing for account team.