Barnaby Crawshaw Email & Phone Number

Manchester, England, Gb

Manchester Area, United Kingdom

Developing a customer-centric and business-orientated marketing department and associated strategy from scratch, establishing first principles, systems and processes. This will enable us to have a future-proof and scalable approach to customer acquisition, retention and care, by harnessing the full capability of our fantastic business.

Manchester, England, United Kingdom

Leading a team of experts to translate business strategy into marketing outcomes.

Manchester, England, United Kingdom

I led a team focussed on helping our regional Transportation and Water business to achieve its strategic growth priorities and strengthen its brand position, acting as a figurehead for the region across these sectors.My role involved delivering regional strategic marketing and major pursuit pre-positioning campaigns with defined marketing objectives, as well as internal marketing initiatives to promote internal collaboration and employee engagement.

Manchester, England, United Kingdom

My role involved working to deliver an integrated marketing communications strategy aligned with commercial goals. This included building brand awareness, winning work and enhancing client relationships.

Manchester, United Kingdom

Responsibilities:Helping the Business to win work with existing, unmaintained and new clients through understanding of the marketplace and the creation and delivery of an effective client and marketing strategy. Member of the national Network Rail account team, providing industry insights, financial reporting and developing marketing and business development actions to address opportunities.Achievements:Developing a new integrated framework and approach for content generation, to produce collateral for use across the sales cycleEstablishing a pattern of industry events to connect our senior leadership and technical experts with speaking and engagement opportunitiesHelping establish and embed a national account team approach and structure for Network RailDevelopment of client persona to help with targeting and positioning to key customer segments

Manchester, United Kingdom

Responsible for delivering:• Design and content management of the Strategic Transport Plan• PR and media planning to support key programmes of work• Marketing planning to communicate corporate objectivesAchievements:• Project management of digital toolkit to deliver a pan-Northern web, social and media launch to support Northern Powerhouse Rail• Media liaison to support TV, radio and press activity• Building and developing a team of subject matter experts

Manchester, United Kingdom

First-line client/market, business development and planning support to the £170m UKMEA and £300m Global Rail Businesses.Achievements• Pioneering new models and establishing first principles relating to marketing planning, segmentation, targeting and positioning and project management which have been used across the Arup UKMEA marketing network• Conceiving strategic approach and managing specialists to deliver Future of Rail 2050 campaign - 25:1 ROI; winner of 1 internal Arup award; shortlisted for 2 Rail industry awards• Jointly developing the case for and delivering a revitalised account management approach for Network Rail• Campaign planning and delivery to support strategic Business objectives – recruitment, key clients, market themes – working in collaboration with Business and Marketing colleagues• Part of the ARCO Bridge marketing team to launch a new product – multiple new business enquiries and extensive press coverage• Establishing a network of Social Media Champions to amplify social content• Embedding culture and process to make CRM the single source of truth for Rail Business sales pipeline and resource forecastingDeliverablesMarketing strategy & planningClient intelligence & market researchMarketing campaign planning and deliveryPipeline reporting & data managementMarket communications Information sharing & Knowledge ManagementInternal communicationsFramework & project trackingCRM development

Achievements• Redesign of company-wide CRM system to give visibility of Marketing & Sales pipeline and facilitate relevant marketing activities• Internal communication programmes focused on championing new approach to CRM and the company's strategic shift to becoming a total ICT solutions provider• Rebranding of internal and external comms to deliver strategic Marketing aims of differentiation, credibility, personality and clarity• Development of a suite of marketing collateral to support telemarketing, new business and account management teams win new and incremental businessDeliverablesLead Generation – from new & existing customers in the form of referrals, web enquiries, campaigns etcLead Conversion – supporting the Sales team with compelling marketing collateralRetention – customer communications to maintain and improve customer retention, including product related advice and newsletters Strategy development, campaign planning, forecasting and reporting on marketing activitiesSystems and Process development and refinement – including CRM database and sales/marketing processesInternal communications relating to company development

Initially employed as Marketing Co-ordinator, my role progressed to that of Proposals Writer. I was responsible for completion and submission of pre-qualification documents and also helped compile tender submissions for public and private sector clients, ranging from one off projects worth £1m - £20m to regional frameworks worth up to £40m per year. This involved researching information from all areas of the business, proof reading and preparing this information for submission. My role purpose at Mansell was to: ‘compile information and documentation for the process of writing proposals and tenders to support business winning’. The contracts pursued were typically above the Official Journal for the European Union level of £3.9 million, and as such the proposals and documents I wrote had to be of sufficiently high quality to ensure we were invited to tender.Achievements• part of successful bid delivery team for two regional frameworks worth approximately £2 billion• development of a best practice evidence capture pro forma that was rolled out nationwide across 22 regional offices

Initially employed in an appointment making role, my position developed to include the development of marketing materials across 8 Group companies, sourcing leads and contract opportunities and targeted marketing to identified potential customers. In my first year I was involved in the marketing process for approximately £1.5 million of new business. My responsibilities included maintaining the company’s website, composing and administering mailshots, exhibition organisation, research into alternative markets, prospecting to new clients, helping to prepare bids and tenders, co-ordinating ad campaigns and liaising with design agencies to develop marketing materials. I also worked with our nominated PR agency to produce Stock Exchange press releases.Achievements• In my first year I was involved in the marketing process for £1.5 million of new business• Successfully scoped, planned and delivered company rebrand across 5 UK offices and all aspects of company livery, stationary and marketing collateral

Part time/evening work aimed at increasing company exposure and generating revenue. This involved getting online listings, increasing search engine results and composition of press releases. Database cleansing was also carried out in order to mailshot specific corporate and consumer groups. Achievements• Increased web exposure – 2nd non-sponsored link for ‘graphic designers in Manchester’ on the Google search engine. • 20 free internet listings sourced and completed, increasing company exposure.• Administration of mailshot campaigns, experience of writing press releases and consolidation of marketing skills.

In this role I was responsible for implementing various strategic marketing campaigns such as mailshots and on-line sales, and all aspects of basic marketing administration. This was a varied role that enabled me to put to practical use what I had learnt whilst at university, often working to tight deadlines, such as organizing marketing materials for exhibitions attended.I also undertook competitor analysis whilst administrating the rebranding of the company, briefing agencies as to our requirements and presenting proposals to the Board of Directors.Achievements• Increased attendance and custom from exhibitions such as In-Store, The Exhibiting Show and the Autumn & Spring Fairs.• Co-ordination of company rebranding by liaison with press and design agencies.• Overall business grounding through liaison with and work in different departments.

Bsc (Hons), Consumer Marketing

Topics studied: Consumer Behaviour, Marketing Planning, Marketing Communications, Product Evaluation and Testing, New Product Development.

Level 6 Diploma

Modules included Strategic Marketing, Marketing Metrics and Driving Innovation

Education record

Education record