Barnaby Crawshaw Email & Phone Number

Manchester, England, GB

Manchester Area, United Kingdom

Developing a customer-centric and business-orientated marketing department and associated strategy from scratch, establishing first principles, systems and processes. This will enable us to have a future-proof and scalable approach to customer acquisition, retention and care, by harnessing the full capability of our fantastic business.

Manchester, England, United Kingdom

Leading a team of experts to translate business strategy into marketing outcomes.

Manchester, England, United Kingdom

I led a team focussed on helping our regional Transportation and Water business to achieve its strategic growth priorities and strengthen its brand position, acting as a figurehead for the region across these sectors.My role involved delivering regional strategic marketing and major pursuit pre-positioning campaigns with defined marketing objectives, as.

Manchester, England, United Kingdom

My role involved working to deliver an integrated marketing communications strategy aligned with commercial goals. This included building brand awareness, winning work and enhancing client relationships.

Manchester, United Kingdom

Responsibilities:Helping the Business to win work with existing, unmaintained and new clients through understanding of the marketplace and the creation and delivery of an effective client and marketing strategy. Member of the national Network Rail account team, providing industry insights, financial reporting and developing marketing and business.

Manchester, United Kingdom

• Responsible for delivering:
• Design and content management of the Strategic Transport Plan
• PR and media planning to support key programmes of work
• Marketing planning to communicate corporate objectivesAchievements:
• Project management of digital toolkit to deliver a pan-Northern web, social and media launch to support Northern Powerhouse Rail
• Media liaison to support TV, radio and press activity

Manchester, United Kingdom

• First-line client/market, business development and planning support to the £170m UKMEA and £300m Global Rail Businesses.Achievements
• Pioneering new models and establishing first principles relating to marketing planning, segmentation, targeting and positioning and project management which have been used across the Arup UKMEA marketing network
• Conceiving strategic approach and managing specialists to deliver Future of Rail 2050 campaign - 25:1 ROI; winner of 1 internal Arup award; shortlisted for 2 Rail industry awards
• Jointly developing the case for and delivering a revitalised account management approach for Network Rail
• Campaign planning and delivery to support strategic Business objectives – recruitment, key clients, market themes – working in collaboration with Business and Marketing colleagues
• Part of the ARCO Bridge marketing team to launch a new product – multiple new business enquiries and extensive press coverage

• Achievements
• Redesign of company-wide CRM system to give visibility of Marketing & Sales pipeline and facilitate relevant marketing activities
• Internal communication programmes focused on championing new approach to CRM and the company's strategic shift to becoming a total ICT solutions provider
• Rebranding of internal and external comms to deliver strategic Marketing aims of differentiation, credibility, personality and clarity
• Development of a suite of marketing collateral to support telemarketing, new business and account management teams win new and incremental businessDeliverablesLead Generation – from new & existing customers in the form.

• Initially employed as Marketing Co-ordinator, my role progressed to that of Proposals Writer. I was responsible for completion and submission of pre-qualification documents and also helped compile tender submissions.
• part of successful bid delivery team for two regional frameworks worth approximately £2 billion
• development of a best practice evidence capture pro forma that was rolled out nationwide across 22 regional offices

• Initially employed in an appointment making role, my position developed to include the development of marketing materials across 8 Group companies, sourcing leads and contract opportunities and targeted marketing to.
• In my first year I was involved in the marketing process for £1.5 million of new business
• Successfully scoped, planned and delivered company rebrand across 5 UK offices and all aspects of company livery, stationary and marketing collateral

• Part time/evening work aimed at increasing company exposure and generating revenue. This involved getting online listings, increasing search engine results and composition of press releases. Database cleansing was also.
• Increased web exposure – 2nd non-sponsored link for ‘graphic designers in Manchester’ on the Google search engine.
• 20 free internet listings sourced and completed, increasing company exposure.
• Administration of mailshot campaigns, experience of writing press releases and consolidation of marketing skills.

• In this role I was responsible for implementing various strategic marketing campaigns such as mailshots and on-line sales, and all aspects of basic marketing administration. This was a varied role that enabled me to.
• Increased attendance and custom from exhibitions such as In-Store, The Exhibiting Show and the Autumn & Spring Fairs.
• Co-ordination of company rebranding by liaison with press and design agencies.
• Overall business grounding through liaison with and work in different departments.

Bsc (Hons), Consumer Marketing

Topics studied: Consumer Behaviour, Marketing Planning, Marketing Communications, Product Evaluation and Testing, New Product Development.

Level 6 Diploma

Modules included Strategic Marketing, Marketing Metrics and Driving Innovation

Education record

Education record