Barrett Evans Email & Phone Number

Saint Paul, MN, US

Plymouth, Minnesota, US

Leading the monetization, life-cycle and distribution strategy of video content in both DTC and B2B sales and licensing strategies. I also oversee the development and deployment of CraftsyTV, the leading crafting FAST channel!

Plymouth, Minnesota, US

• Oversaw the creative and strategic development of hundreds of home entertainment products by working with global licensing partners, identifying consumer shopping trends and launching effective marketing campaigns.
• Restructured and expanded the product development department by hiring and managing teams of graphic designers, product managers, PR and social media managers, web and database developers, quality control specialists.
• Created sales and marketing presentations for distribution partners promoting new DVD and Blu-ray titles and retail program assortments.
• Formed content delivery partnerships across multiple online networks and launched proprietary direct-to-consumer digital distribution service.
• Established various social media strategies by cultivating a global fan base via Facebook, Twitter, YouTube, Pinterest and more.
• Lead the corporate initiative to build an e-commerce platform to support B2B and B2C sales across a network of websites.

Agoura Hills, CA, US

• Implemented and managed sales, marketing and PR needs and goals throughout lifecycle of published causal PC and MMO games.
• Led the creative direction for consumer marketing materials, retail merchandising and product packaging.
• Performed market research, built business cases and adhered to ROI models for each new product launch.
• Conceptualized and oversaw the development and implementation of interactive kiosk system in dedicated retail environment.
• Analyzed performance of production and launch process with respect to the product’s business goals and the performance of marketing plans.

US

• Managed the employees and operations of the entire product development and creative services departments.
• Created new job positions in the product development department and hired a team of employees to meet the demands of a growing company.
• Devised creative packaging concepts for effective on-shelf marketing and consumer appeal.
• Conducted weekly executive meetings to review corporate initiatives.
• Adhered to allocated budgets by working in conjunction with acquisitions and operations to establish P&L analyses.
• Developed, wrote and administered sales and marketing materials to a nationwide database of retail buyers.

• Maintained a positive rapport with the ticket-buying public.
• Hired, trained and supervised all box office, ticket taking, and guest services personnel.
• Designed posters, flyers, and many other promotional materials for events.
• Maintained thorough and accurate sales reports for each event.

I developed the publicity and promotion campaigns for twenty professional theatrical productions.

Ba, Communication Studies

Education record