Barrett Evans Email & Phone Number

Saint Paul, Mn, Us

Plymouth, Minnesota, Us

Leading the monetization, life-cycle and distribution strategy of video content in both DTC and B2B sales and licensing strategies. I also oversee the development and deployment of CraftsyTV, the leading crafting FAST channel!

Plymouth, Minnesota, Us

• Oversaw the creative and strategic development of hundreds of home entertainment products by working with global licensing partners, identifying consumer shopping trends and launching effective marketing campaigns across digital and retail channels.• Restructured and expanded the product development department by hiring and managing teams of graphic designers, product managers, PR and social media managers, web and database developers, quality control specialists and customer service personnel.• Created sales and marketing presentations for distribution partners promoting new DVD and Blu-ray titles and retail program assortments.• Formed content delivery partnerships across multiple online networks and launched proprietary direct-to-consumer digital distribution service.• Established various social media strategies by cultivating a global fan base via Facebook, Twitter, YouTube, Pinterest and more.• Lead the corporate initiative to build an e-commerce platform to support B2B and B2C sales across a network of websites. • Contributed to the company’s transformative growth by creating compelling consumer entertainment products, identifying cost-saving efficiencies in the product development process and introducing revenue generating opportunities through online, digital and retail strategies.

Agoura Hills, Ca, Us

• Implemented and managed sales, marketing and PR needs and goals throughout lifecycle of published causal PC and MMO games.• Led the creative direction for consumer marketing materials, retail merchandising and product packaging.• Performed market research, built business cases and adhered to ROI models for each new product launch.• Conceptualized and oversaw the development and implementation of interactive kiosk system in dedicated retail environment.• Analyzed performance of production and launch process with respect to the product’s business goals and the performance of marketing plans.

Us

• Managed the employees and operations of the entire product development and creative services departments.• Created new job positions in the product development department and hired a team of employees to meet the demands of a growing company.• Devised creative packaging concepts for effective on-shelf marketing and consumer appeal.• Conducted weekly executive meetings to review corporate initiatives.• Adhered to allocated budgets by working in conjunction with acquisitions and operations to establish P&L analyses.• Developed, wrote and administered sales and marketing materials to a nationwide database of retail buyers.

• Maintained a positive rapport with the ticket-buying public.• Hired, trained and supervised all box office, ticket taking, and guest services personnel.• Designed posters, flyers, and many other promotional materials for events.• Maintained thorough and accurate sales reports for each event.

I developed the publicity and promotion campaigns for twenty professional theatrical productions.

Ba, Communication Studies

Education record