Barry Bedford

Barry Bedford Email and Phone Number

Head Of Precision Advertising at Core @ Core
dublin, dublin, ireland
Barry Bedford's Location
Ireland, Ireland
Barry Bedford's Contact Details

Barry Bedford personal email

n/a

Barry Bedford phone numbers

About Barry Bedford

Experienced Advertising Technologist with a demonstrated history of working in the digital marketing and advertising industry. Strong Ad Tech professional skilled in Digital Strategy, Business Planning, Data Driven Creative & Programmatic Advertising Stacks.

Barry Bedford's Current Company Details
Core

Core

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Head Of Precision Advertising at Core
dublin, dublin, ireland
Website:
onecore.ie
Employees:
84
Barry Bedford Work Experience Details
  • Core
    Head Of Precision Advertising
    Core Jul 2017 - Present
    Dublin, Ireland
    Data is the lifeblood of successful digital campaigns today and its use is nearly ubiquitous across our major brands and partners.As Head Of Precision Advertising, I leverage consumer data to produce relevant brand experiences for audiences on different digital channels. Increase creative agility and decrease production cost and time, all by finding other people who might be similar to my clients current customers. Relevant messaging, relevant timing, relevant smarter creative; it's the new comms planning and strategic briefs all wrapped up into one.Having unique user data that ties back directly to the business objectives of my clients allows me to map out an accurate user journey and understand the pivotal touch points to reach our audience. We can then learn so much more about the opportunities of our clients.Core is Ireland's largest marketing communications group. We are the biggest customer to media owners in Ireland, with billings of over €225m. The Core family includes Spark Foundry, Starcom and Zenith.
  • Rothco
    Freelance Consultant - Data Driven Creative
    Rothco Dec 2016 - Jul 2017
    Dublin, Ireland
  • Adara
    Head Of Account & Campaign Management Emea
    Adara Oct 2014 - Jun 2016
    Dublin, Ireland
    Adara reaches travellers and connects with customers and prospects at scale - all programatically. It's Magellan travel intelligence platform knows what customers are buying and want to buy. It leverages more than 400 million monthly uniques, 5 billion annual searches and 350 million annual transactions to make that happen. This valuable, anonymous data comes right from the source – it's world-class partners - 90 + top global travel brands. As Head Of Account & Campaign Management EMEA, I managed this day to day first class service to our agency and brand clients.
  • Itsbesideyou.Com
    Head Of Product
    Itsbesideyou.Com Feb 2013 - Sep 2014
    Dublin, Ireland
    When EyeWonder was acquired for a second time in February 2012 by DG MediaMind (now Sizmek), it’s entire global operation was closed down. Restricted under a non-compete I took some time off to travel, transition and consider new opportunities. The time out paid off and after seeding an idea I co-founded It’s Beside You Ltd with two ex work colleagues and began the business and technical planning of the Woila platform. Wearing multiple hats I drove forward the product development, potential venture capital opportunities and won an Enterprise Ireland ‘High Potential Startup’ fund. Woila is currently in private beta with 25 businesses. The success of this venture is a cumulation of my expertise as a past programmer, my ad agency and online digital career, my international sales and operations management experience and my dynamic approach to any project or role where growth, strategy and client driven services are key components to a company’s vision.
  • Limelight Networks (Llnw) / Eyewonder
    Director – Digital Advertising Platform Solutions Emea
    Limelight Networks (Llnw) / Eyewonder Sep 2010 - Feb 2012
    Ireland, Uk, France, Nordics, Benelux, Germany, Spain, Italy, Russia, Uae
    In September 2010, EyeWonder was acquired by LimeLight Networks (LLNW). LimeLight is a provider of online Content Delivery Network solutions where I became the Director of Digital Advertising Platform Solutions for EMEA. This role enabled me to partner with the LLNW teams internationally and manage the integration of LLNW products into the EyeWonder platform. These included cross platform ad video publishing; sophisticated tools for managing website content; monetising high-quality video content on the web; cloud delivery with unmatched performance on ad campaigns and Chors Behavioural and Re-Targeting solutions. Besides the integration of teams and product, I was also responsible for managing sales, defining solutions and building and maintaining trusted senior client relationships.
  • Eyewonder
    Director Of European Ad Operations
    Eyewonder Aug 2006 - Sep 2010
    Ireland, Uk, France, Nordics, Benelux, Germany, Spain, Italy, Russia, Uae
    With the EyeWonder business model a proven success in Ireland & UK, I was made Director of Ad Operations EMEA with a view to expanding operations starting in continental Europe. I was tasked with establishing country offices in Germany and then Spain, the Nordics, Benelux, France and Italy within a two year timeframe. This was an exciting time for me. New business development targets were achieved by all regions as I managed a diverse, cross-functional and geographically dispersed team, one which grew to 86 employees during that time. By emulating the EyeWonder vision, I mentored the ad operations and sales teams, enhancing career progression and effecting a first class service to our clients.
  • Eyewonder
    Managing Director, Uk & Ireland
    Eyewonder Aug 2005 - Aug 2006
    Dublin, London
    In 2005 I left McConnells to start the first European division of USA company EyeWonder Inc. EyeWonder was a full client service provider of Rich Media Advertising. As a previous client of EyeWonder I had first hand experience of their service and impressive platform. I identified an opportunity in the Irish & UK market and approached EyeWonder senior management with the prospect of expanding into the European market. I grew the business by securing deals and partnering with Publishers, Creative and Media agencies to deliver their online campaigns through EyeWonder cutting edge Rich Media. EyeWonder’s successful European foothold can be attributed to the dynamic teams in Dublin and London, which I hand picked and trained in service and product, including ad operations and sales people.
  • Mcconnells Advertising
    Head Of Digital, Mcconnells Multimedia
    Mcconnells Advertising Apr 1999 - Aug 2005
    Dublin, Ireland
    I co-founded McConnells Multimedia which was the first online division for an Advertising Agency in Ireland. As Head of Digital I worked hand in hand with Media, Creative and Account Management to grow, strategise and optimise our online offerings (web development, services and online advertising) to clients including: National Lottery, AIB, Kelloggs, Danone, Hyundai, Tesco, Diageo, BMW.
  • Kpmg
    It Support, It Consultant
    Kpmg Apr 1991 - Apr 1999
    Dublin, Ireland
    As an IT Consultant at KPMG I was responsible for assisting clients with their technology needs and strategies. On completion of my degree, I was seconded to KPMG HQ in Amsterdam to work on a project involving the rollout of Internet Technologies across their global network. On my return to Dublin I managed the introduction of OpenAccess – the KPMG Intranet – across the European Network.
  • Crowe Information Systems
    Programmer / It Support
    Crowe Information Systems Jun 1989 - Jun 1991
    Dublin, Ireland
    • Cobol, Omnis 3, Omnis 5 Programmer.• Apple Macintosh Support.

Barry Bedford Skills

Online Advertising Ad Serving Rich Media Advertising Digital Media Mobile Advertising Digital Strategy Sem Ad Networks Mobile Marketing Interactive Marketing Display Advertising Digital Marketing Doubleclick Media Buying Mobile Applications Media Planning Interactive Advertising Campaign Management Web Analytics Behavioral Targeting Team Management Sales Engineering Sales Operations Travel Data Analytics Project Management Mediamind Demand Side Platform Cloud Applications Cloud Storage Video Advertising Video Analytics Account Management Management Software Development Business Planning Business Process Improvement Cloud Computing Mobile Phone Apps Mobile Devices Seo Crm Content Delivery Cdn Emea

Frequently Asked Questions about Barry Bedford

What company does Barry Bedford work for?

Barry Bedford works for Core

What is Barry Bedford's role at the current company?

Barry Bedford's current role is Head Of Precision Advertising at Core.

What is Barry Bedford's email address?

Barry Bedford's email address is bb****@****der.com

What is Barry Bedford's direct phone number?

Barry Bedford's direct phone number is (678)-891*****

What skills is Barry Bedford known for?

Barry Bedford has skills like Online Advertising, Ad Serving, Rich Media, Advertising, Digital Media, Mobile Advertising, Digital Strategy, Sem, Ad Networks, Mobile Marketing, Interactive Marketing, Display Advertising.

Who are Barry Bedford's colleagues?

Barry Bedford's colleagues are Tanya Moran, Calvin Kelly, Guy Perrem, Stacey Wright, Vijayan Mech, Ann Sheridan, Jake Unger.

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