Barry Bedford Email & Phone Number

Dublin, Ireland

Data is the lifeblood of successful digital campaigns today and its use is nearly ubiquitous across our major brands and partners.As Head Of Precision Advertising, I leverage consumer data to produce relevant brand experiences for audiences on different digital channels. Increase creative agility and decrease production cost and time, all by finding other people who might be similar to my clients current customers. Relevant messaging, relevant timing, relevant smarter creative; it's the new comms planning and strategic briefs all wrapped up into one.Having unique user data that ties back directly to the business objectives of my clients allows me to map out an accurate user journey and understand the pivotal touch points to reach our audience. We can then learn so much more about the opportunities of our clients.Core is Ireland's largest marketing communications group. We are the biggest customer to media owners in Ireland, with billings of over €225m. The Core family includes Spark Foundry, Starcom and Zenith.

Dublin, Ireland

Dublin, Ireland

Adara reaches travellers and connects with customers and prospects at scale - all programatically. It's Magellan travel intelligence platform knows what customers are buying and want to buy. It leverages more than 400 million monthly uniques, 5 billion annual searches and 350 million annual transactions to make that happen. This valuable, anonymous data comes right from the source – it's world-class partners - 90 + top global travel brands. As Head Of Account & Campaign Management EMEA, I managed this day to day first class service to our agency and brand clients.

Dublin, Ireland

When EyeWonder was acquired for a second time in February 2012 by DG MediaMind (now Sizmek), it’s entire global operation was closed down. Restricted under a non-compete I took some time off to travel, transition and consider new opportunities. The time out paid off and after seeding an idea I co-founded It’s Beside You Ltd with two ex work colleagues and began the business and technical planning of the Woila platform. Wearing multiple hats I drove forward the product development, potential venture capital opportunities and won an Enterprise Ireland ‘High Potential Startup’ fund. Woila is currently in private beta with 25 businesses. The success of this venture is a cumulation of my expertise as a past programmer, my ad agency and online digital career, my international sales and operations management experience and my dynamic approach to any project or role where growth, strategy and client driven services are key components to a company’s vision.

Ireland, Uk, France, Nordics, Benelux, Germany, Spain, Italy, Russia, Uae

In September 2010, EyeWonder was acquired by LimeLight Networks (LLNW). LimeLight is a provider of online Content Delivery Network solutions where I became the Director of Digital Advertising Platform Solutions for EMEA. This role enabled me to partner with the LLNW teams internationally and manage the integration of LLNW products into the EyeWonder platform. These included cross platform ad video publishing; sophisticated tools for managing website content; monetising high-quality video content on the web; cloud delivery with unmatched performance on ad campaigns and Chors Behavioural and Re-Targeting solutions. Besides the integration of teams and product, I was also responsible for managing sales, defining solutions and building and maintaining trusted senior client relationships.

Ireland, Uk, France, Nordics, Benelux, Germany, Spain, Italy, Russia, Uae

With the EyeWonder business model a proven success in Ireland & UK, I was made Director of Ad Operations EMEA with a view to expanding operations starting in continental Europe. I was tasked with establishing country offices in Germany and then Spain, the Nordics, Benelux, France and Italy within a two year timeframe. This was an exciting time for me. New business development targets were achieved by all regions as I managed a diverse, cross-functional and geographically dispersed team, one which grew to 86 employees during that time. By emulating the EyeWonder vision, I mentored the ad operations and sales teams, enhancing career progression and effecting a first class service to our clients.

Dublin, London

In 2005 I left McConnells to start the first European division of USA company EyeWonder Inc. EyeWonder was a full client service provider of Rich Media Advertising. As a previous client of EyeWonder I had first hand experience of their service and impressive platform. I identified an opportunity in the Irish & UK market and approached EyeWonder senior management with the prospect of expanding into the European market. I grew the business by securing deals and partnering with Publishers, Creative and Media agencies to deliver their online campaigns through EyeWonder cutting edge Rich Media. EyeWonder’s successful European foothold can be attributed to the dynamic teams in Dublin and London, which I hand picked and trained in service and product, including ad operations and sales people.

Dublin, Ireland

I co-founded McConnells Multimedia which was the first online division for an Advertising Agency in Ireland. As Head of Digital I worked hand in hand with Media, Creative and Account Management to grow, strategise and optimise our online offerings (web development, services and online advertising) to clients including: National Lottery, AIB, Kelloggs, Danone, Hyundai, Tesco, Diageo, BMW.

Dublin, Ireland

As an IT Consultant at KPMG I was responsible for assisting clients with their technology needs and strategies. On completion of my degree, I was seconded to KPMG HQ in Amsterdam to work on a project involving the rollout of Internet Technologies across their global network. On my return to Dublin I managed the introduction of OpenAccess – the KPMG Intranet – across the European Network.

Dublin, Ireland

• Cobol, Omnis 3, Omnis 5 Programmer.• Apple Macintosh Support.