Barry Sheldon Email and Phone Number
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I am a board member and strategic advisor with over 35 years of experience in the food and beverage industry. I specialize in business transformation and omni-channel expansion, leveraging my credentials in developing strategic leaders and leading strategic growth through change. Currently, I serve on the boards of Rishi Tea & Botanicals and Nuovo Pasta, where I collaborate with the founders and other board members to accelerate the growth and distribution of their premium organic tea and refrigerated pasta brands across multiple platforms and geographies. Previously, I partnered with the board of Golden Krust to execute a profitable growth strategy that resulted in a successful recapitalization of the Caribbean food company. Before that, I was the president and COO of illy caffe North America, where I transformed and expanded the iconic coffee brand from a niche player to a market leader in the omni-channel environment. I am passionate about building strong brands and empowering talented teams that can influence business success and take calculated risks. I have a transformational mindset and continuously identify innovative opportunities that promote competitive advantage and customer loyalty.
Jack & Annie'S
View- Website:
- jackandannies.com
- Employees:
- 9
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Jack & Annie'SSan Clemente, Ca, Us
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Board MemberRishi Tea & Botanicals Apr 2023 - PresentMilwaukee, Wi, UsBoard Member of Rishi Tea and Botanicals who is a Direct Trade, USDA Organic, Premium Tea provider for North America. Collaborating with CEO/Founder, Joshua Kaiser, and SBJ Capital to accelerate the growth of the brand in an Omni-Channel environment. -
Member Of The Supervisory BoardNuovo Pasta Productions Ltd. Feb 2022 - PresentStratford, Connecticut, UsBoard Member for Nuovo Pasta, a privately held refrigerated pasta producer. Nuovo produces Nuovo Branded pasta and sauces as well as private label and has distribution throughout the United States at grocery retail, mass, and club classes of trade. Collaborating with the CEO/ Founder and other Board Members to develop and transform Nuovo’s financial position to strategically grow their branded business. -
Interim Chief Executive OfficerGolden Krust Jun 2021 - Jan 2022Bronx, New York, UsPartnered with the Board and developed a profitable growth strategy to recapitalize the company. o Improved the P&L, balance sheet, and cash flow. o Brought in new intellectual capital by hiring a CEO and CFO.o Re-organized the Marketing and Human Resources organizations, incorporated a merit and bonus program, and developed a plan to re-locate senior management and staff to an improved office space to attract and retain top talent. o Created new revenue streams by launching the bread line into traditional wholesale, while expanding distribution of Caribbean patties into the natural and mass classes of trade. -
President & Chief Operating OfficerIlly Caffe North America 2014 - May 2021Trieste, Italia , ItAppointed President to create and lead implementation of multiyear strategic plans to drive revenue, profit, and brand growth for all B2B and B2C businesses in North America. Galvanized and accelerated an omnichannel distribution plan in response to COVID-19, while driving aggressive cost reductions and margin improvements that enabled the same EBITDA in ’21 as in ’20 for North America. Generated additional revenue year-over-year and compounded organic growth by evolving the company into a four-channel B2C and B2B model that integrated e-commerce, hotels, restaurants, cafés, retail grocers, and company-owned and franchised coffee shops.Amplified brand awareness, brand impressions, and loyalty in five of the top markets, including New York, Miami, Chicago, Los Angeles, and San Francisco. Launched an omnichannel B2C and B2B “Most Loved Brand Strategy” in the San Francisco market that generated double-digit depletion growth while delivering millions of brand impressions. Negotiated and secured exclusive, multimillion-dollar, multiyear global partnerships with prominent brands. -
Chief Operating OfficerIlly Caffè North America, Inc. 2011 - 2013Trieste, Italia , ItDirected day-to-day Operations, including Human Resources, Marketing, Public Relations, Retail, Education, and Sustainability. Expanded distribution with large national accounts and catapulted revenue and EBITDA.
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Senior Vice President Of Commercial OperationsIlly Caffè North America, Inc. 2010 - 2011Trieste, Italia , ItDirected all sales, marketing, quality, and technical initiatives. Reorganized the marketing and communication functions to focus on specific sales channels and expanded brand awareness and increased top line revenue and profit.
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Vice President Of SalesIlly Caffè North America, Inc. 2002 - 2010Trieste, Italia , ItLed all sales channels in Canada, Mexico and the US. Produced strong financial and operational results and maintained revenue and profit targets during the height of the economic recession. Promoted from Western Division Manager, to National Sales Director, to Vice President of Sales.
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Vice President Of SalesCable Car Eyewear 1999 - 2002Oversaw all Sales activities. Orchestrated product portfolio’s national launch and generated significant sales by obtaining business with prominent brands and expanding into 18 new markets. Captured significant savings by incorporating efficiencies throughout the company, restructuring the company-owned direct store delivery sales, and implementing plan-o-grams by account / SKU, which enabled a reduction in returns.
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Director Of Sales Training And DevelopmentDanone 1993 - 1999Paris, FrLed sales, training, and development initiatives. Strengthened capabilities of sales team and facilitated career advancement of top-caliber individuals by developing and implementing strategic sales training and succession plans. Directed launch of Dannon Natural Spring Water in 13 Western states for all channels of trade, which placed the Natural Spring Water brand in 70% of grocery stores in 90 days and grew volume six times faster than category growth. Oversaw the largest Evian region in North America.Promoted from Region Manager, to Division Manager, to Director.
Barry Sheldon Skills
Barry Sheldon Education Details
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University Of California, BerkeleyHistory
Frequently Asked Questions about Barry Sheldon
What company does Barry Sheldon work for?
Barry Sheldon works for Jack & Annie's
What is Barry Sheldon's role at the current company?
Barry Sheldon's current role is Board Member| Strategic Advisor | Interim CEO |Business Transformation| Growth Strategy|Omni-Channel.
What is Barry Sheldon's email address?
Barry Sheldon's email address is ba****@****lly.com
What is Barry Sheldon's direct phone number?
Barry Sheldon's direct phone number is +142545*****
What schools did Barry Sheldon attend?
Barry Sheldon attended University Of California, Berkeley.
What skills is Barry Sheldon known for?
Barry Sheldon has skills like Marketing Strategy, Cross Functional Team Leadership, Forecasting, Sales, Management, Strategic Planning, Marketing, Business Strategy, Account Management, Retail, New Business Development, Product Development.
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