Manage the Swan Hill branch servicing the broad acre horticultural and pasture segments for Agricultural Machinery with leading brands such as New Holland Silvan Hardi Duncan Agrowplow and Kline The team of 13 staff offers an extensive range of experience in Sales Parts and Servicing our Rural customers

Regional responsibility for Sales and Technical Agronomy for the Swan Hill and Cohuna Dairy and Broadacre regions. Building key business relationships with Murray Goulbourn Suppliers and non-Suppliers including whole farm planning and maintaining agronomically their feed inputs through strategic cropping and pasture production. Building farmer business relationships based on growing technical knowledge of the client base ensuring sales of our key product range resulting in improved yields and profitability within the business.Conducted Farmer Discussion Group Field Walks based around commercial trials to market the improvements achieved through new technology including new pasture seed and agricultural chemical program advancements in pest and weed control.Consulted on the complex water market for irrigation budgeting and costings and its impact on gross margin impacting decision making for maximum profit.Completed paddock soil testing and analysis for increased crop and pasture production resulting from improved fertiliser efficiency having a sustainable environmental and business impact

A Sales and development role within the Southern NSW and Northern Victoria Regions. Responsible for developing and maintaining a Dealer network for the Selecta and Machinery product range. Business partnerships a key focus with Dealers, Key farmers, Councils and Agricultural and Industrial Corporations. Product Training undertaken at both Dealer and Farmer level to ensure maximum results and safety for all staff using the equipment. Developed and contributed to Marketing initiatives for our Silvan team and the dealer network. This involved print media campaigns, demo days, direct mail, radio, TV, field days and overall strategic promotion of a wide range of products into the diverse range of agricultural, council, government and industrial sectors. Sales performance growth achieved through relationship management based on service and value adding business development. Conducted farmer demonstration days highlighting the features and benefits of the key agricultural machinery range. ( Spraying equipment , Mulchers, and Precision Spreaders) Presented to Farmer Meetings the improvements in spraying application technology highlighting the importance of drift reduction, target coverage and time management in today’s precision based agriculture. Attended key Machinery Field Days such as Henty and Elmore promoting and demonstrating in conjunction with our Dealer network.

A member of the executive team working with the General Manager, responsible for developing the strategic business plan, revenue and expense budgets, forecasting, marketing, performance reviews, with a key customer focus based on value adding agronomic principles. Additional responsibilities include maintaining the group’s technical expertise through needs analysis and staff training, meeting and growing sales budgets, coordinate local marketing campaigns including Grower Forums and Field Day promotions.  Recruited, trained and developed a highly motivated and successful sales team that achieved a turnover of $7 million in just 9 months. Successfully promoted regular farmer nights and field development trials to continually educate and challenge farmers to strive for technical improvements. Developed a strategic business plan that identified the need to focus the business on agronomic service with a technical sales approach and recruited 6 field staff to raise our profile with farmers and suppliers. Directed a targeted focus on stock control and strategic alliances that facilitated promotional deals with suppliers and resulted in a competitive edge in the market place and consignment stock arrangements that freed up our working capital requirements. Implemented strict OH+S guidelines and completed store Agsafe accreditation status to the highest standard. Successfully anticipated the trend towards pasture development and focussed on introducing farmers to the most technically superior seed / varieties that successfully increased overall Dry Matter production and quality for their livestock enterprises. Established a strong relationship with key supplier field staff encouraging their support for technical, product development, and promotional input into the business. Maintained a customer broadacre/pasture agronomic advisory role to a number of clients Established a team orientated sales force through empowerment

Financial growth of generic and proprietary products, market and product development, formulating business plans, forecasting and promotional planning including technical training and motivation of our customer staff.  Launched Rovral into the Potato market, by changing the grower’s traditional way of seed treatment and demonstrating an improved ROI potential. Sales reached 20% of market share in 1998/99. Introduced and established new insecticide – Regent into the vegetable market by educating growers in incorporating a resistance strategy into their spray programs. Through monitoring and optimum pest control. Regent became brand leader with sales of $450k within 2 years representing 40% of the market. Coordinated Horticultural Industry Spray Application Workshops, drawing on experts from a number of related fields, which broadened the industry’s knowledge of new technologies for spraying  Exceeded financial targets and consistently achieved budget by focusing on profitability. Awarded the “Stump Jump” Award for innovation, as a result of developing a creative marketing strategy. Given the responsibility for the Tasmanian Territory . Formed excellent business relationships with key dealers and exceeded sales budgets each year, maintaining market share despite the entry of a generic Asulam product. Worked closely with key dealers and vineyard managers in the Yarra Valley and Murray Valley to protect a valuable market reducing resistance levels to Rovral from 100% to no recorded levels of resistance through an education, monitoring and strategic spray program. Gained trust and respect through information transfer from farmer through to management. Developed weed control program for pasture improvement in Southern Vic and TAS with the introduction of Tigrex herbicide. Significant development of the MCPA pasture renovation market involving the use of “spray grazing”