Bilingual National Account Executive for Hospitality Sector in Fort Lauderdale - Miami - Miami Beach Area.

Develop and manage established as well as new customers for national food service distributor. Principal customer relationship manager while selling all food and non-food items to reach sales goals. Engage customers in value added activities and make sales presentations to promote products/services. Constant communication with customers to solve their needs and introduce innovative culinary ideas. Provide updated pricing, detailed product info and delivery coordination to help our customers grow.

Responsible for all daily operations of chamber based in the city of Holyoke with population of 55,000. Used fluency in Spanish to reach out to Latino business community and increase active membership. Promoted membership participation by connecting member businesses and committees. Revamped operations budget with aggressive membership retention and new member campaign. Introduced new revenue streams with innovative networking programs and activities. Overhauled all chamber publications and re-branded image with new logo and website design. Improved business advocacy by working with local/state/federal government officials.

Supervised Customer Service Call Center for country’s most popular Maine & New England seafood site. Customer satisfaction rating of 98%, dramatically increased retention and upsells, customer base. Handled all customer inquiries, purchases and order delivery issues and inventory coordination. Introduced promotional campaigns for holidays, special offers, loyalty programs and discounts.

Launched operations of international hospitality profit management company for Peru. Founded franchise based in Lima, specializing in on premise liquor auditing for bars/restaurants/hotels. Extensive knowledge of leading brands for all alcoholic beverages in the consumer market. Provided expert advice on pricing, purchasing inventory control, merchandising and product activations. Significantly decreased pour costs by identifying overpourings, wrong ringings and internal theft. Dramatically increased net profits for every client, with an average savings of $500 per week. Conducted numerous media interviews and articles; active participation in trade associations. Recruited and trained all staff to independently perform daily liquor audits. Led staff meetings to train bar and waitstaff on proper pour controls and cocktail preparations.

Responsible for all daily operations of 38-Room Aquavit Hotel & Convention Center. Supervised the complete renovation of property, staff selection, budget and expenses. Revamped hotel image with aggressive re-branding campaign and personal business connections. Buyer for all alcoholic beverages, negotiated pricing with suppliers and introduced new drink menu. Dramatically reduced costs with loss prevention through extensive inventory control and training. Introduced new programs and events for product promotions, pool parties, corporate outings.

Responsible for all daily operations of ten town area chamber of commerce, while dramatically increasing active membership over 50%, from 400 to 600 companies and professionals. Increased operations budget by 20% with new marketing and sales campaign. Produced record levels of revenue by introducing aggressive and innovative programs and sponsorship strategy combining new events and revamping existing ones. Increased monthly activities revenue over 300 % and member participation by 100%. Successfully developed and implemented new chamber branding and public relations campaign, including all publications (print/online/signage) and media relations.

In charge of commercialization of all core and non-core products (annual sales $24 million). Maximized sales potential by successfully implementing the SFO (Sales Force Optimization) for entire commercial area. Supervised the country's marketing, merchandising, and event activities campaign as part of the DHL Worldwide Promotional Re-branding Initiative. Responsible for all public and institutional relations with local communities, government, and media.

Successfully implemented membership sales initiative with marketing/public relations campaign to increase membership 100% from 250 to 500 companies and from 800 to 3000 active representatives. Personally supervised the organization and promotion of over 500 successful events and fundraisers with a customer satisfaction level of 98%. Responsible for all income-generating activities: membership campaigns; corporate sales and sponsors; event co-ordinations; committee industry meetings; other services/publications. Effectively managed all day-to-day operations, administrative and financial; including hiring,training, motivating of personnel (staff of 25), and all accounting and budget duties. Spokesperson/liaison with Peruvian & US governments, local business communities, institutions and media. Established chamber as the country's Voice for U.S. Business in Peru.

Completely reorganized administrative structure and renovated infrastructure of Chamber. Increased income over 50% through updated member database, new dues structure, membership retention and development campaign, fundraisers, activities, customer service initiative, and revamped billings. Implemented formation of sector committees and events promotion to dramatically increase member representatives' participation and sponsors. Created and produced portfolio of Chamber publications/communications, including branding strategy, monthly business magazine and the first-ever chamber website.

Successfully managed daily operation of chain of discount liquor stores ($8MN Revenue, 4 units). Enhanced company image and reputation for great value with excellent customer service. Created innovative sales/marketing strategy and implemented a chain-wide new merchandising plan.Launched advertising campaigns/promotions – with record sales and increased customer satisfaction. Dramatically increased wine sales as the multi-unit wine buyer and product manager. Doubled the wine inventory by introducing new selections and aggressive price breaks. Negotiated pricing with suppliers and coordinated product activations and wine tastings. Monitored all administrative, accounting and financial activities; pricing and sales promotions. Reduced costs with revamped warehouse layouts and enhanced inventory controls.

Produced weekly newspaper, utilized fluency in Spanish for writing feature articles, news reports, interviews, put together layouts, proofing. Traveled extensively throughout country.

Utilized Spanish fluency to monitor and summarize wire service news stories, written for broadcast to Cuba. Covered all information on Latin America.