Barry Gesserman Email & Phone Number

As a senior marketing and sales executive, I work with entrepreneurial leaders to shape and birth the business vision, whether developing a new growth strategy, launching new products, finding new markets, or ramping up a new venture.I deliver value in three areas:• Product- turn the vision into sustainable cash flow• People- engage and influence to drive alignment• Process- build organizational capabilityLeadership CompetenciesDeveloping and executing strategy. | Finding resources and resolving problems. | Relating and connecting within and outside the organization. | Communicating clearly and consistently. Core StrengthsWide-angle business vision to optimize solutions. | A quick study who loves to learn. | Passion and staying power to achieve objective- a finisher. Personal TraitsSeen as reliable, sincere and trustworthy. | An expert with a broad knowledge base. | A principle-based decision maker. | Organized and analytical. Achievements of Note• As CMO at USZoom, leading the national roll-out of the company's Digital Mailbox product under the SaaS model.• As President of BirthAgent Marketing, LLC, have helped clients to launch new brands, strengthen and effectively communicate brand value proposition, identify and assess new market opportunities, lead business development and alliance-building activity.• As Vice President at start-up First Flavor, Inc., led the marketing and sales for the launch of Peel ‘n Taste®, a revolutionary taste sampling concept. Developed and executed the plan, built strategic partnerships, and closed sales with national CPG companies.• As Business Development Director for Club, Mass, Chain Drug, and Dollar channels at Campbell Soup, drove 15% growth vs. 2% for Company.• As Senior Marketing Manager at Campbell Soup, restaged Franco-American® and Pepperidge Farm® Gravies, increasing sales 12% and earnings 46%.Professional AffiliationsMENG- former Philadelphia Chapter ChairGPSEG- memberSpecialties: Strategy development and implementation | Start-up and new business launches | Brand building | Marketing plan development and implementation | Business development through both retail and B2B channels | Lead generation | Customer relationship management | Sales pipeline metrics | eCommerce | Sales and customer communications

Listed skills include Marketing Strategy, Entrepreneurial Experience, New Business Development, Fmcg, and 22 others.