Barry Richards Email and Phone Number
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As the Group President at FIRST, a leading global brand experience agency, I oversee the delivery of content, creative, digital, management, and data services to clients across various industries. With over 20 years of experience in the event and marketing sector, I have a proven track record of driving strategic growth, leading organizational change, and creating value for stakeholders.I am passionate about international business, harmonizing local talent, skills, and culture within a global framework. I have been integrally involved in eight different M&A activities, either acquiring or being acquired, and successfully integrated new teams, products, and capabilities into the FIRST portfolio. I have also built and led diverse and high-performing teams, fostering a culture of collaboration, innovation, and excellence. My goal is to bring brands and people together through creative and connected experiences that generate positive impact and lasting memories.
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Group PresidentFirst Oct 2019 - PresentGreater New York City AreaFIRST is a leading global brand experience agency providing Content, Creative, Digital Technology, Management & Delivery, and Data & Insights services. Operating as a full-service agency partner or through embedding specialist talent into client teams, FIRST brings brands and people together through creative, connected experiences. Spanning 11 countries and with more than 400 team members, FIRST works with clients across industries including financial services, technology, media, consumer electronics, medical and healthcare, automotive, aerospace and the non-profit sector. Event Marketer Magazine listed FIRST among their “Top 100 Event Agencies” for 2020, as well as one of 2020’s “Best Places to Work in Events.” Crain’s New York Business also recognized FIRST as one of the Top 100 “Best Places to Work in NYC” for 2020, and The London Stock Exchange Group listed FIRST as one of ‘1000 Companies to Inspire Britain’ in 2020. For more information, please visit www.firstagency.com.
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Chief Client OfficerFirst Sep 2017 - Oct 2019Greater New York City AreaResponsible for our strategic growth through product, capability, and geography planning to meet the needs of our clients, and oversees the global Client Services division of FIRST.
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Ceo EmeaFirst Dec 2017 - Nov 2018London, United KingdomTook on the acting CEO role based in London to oversee the acquisition and integration of Clive agency, and take over the day-to-day management of FIRST existing EMEA business. I completed a root and branch review resulting in a restructure of the region. Through my leadership the business achieved a positive swing from loss to profit in less than 6 months, through cost reduction, value creation and new business growth.This was a challenging role establishing a new vision for existing staff, re-engineering to support our new organization and identifying talent to take support the change. This started with the identification of our Regional Director, and executive team. I was responsible for creating and implementing new entities in Ireland, France, Belgium, and Switzerland in support of our global clients. This led to the remodeling of our enterprise wide corporate governance.
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President, Managed ServicesFirst May 2016 - Aug 2017New YorkThe role was created to be accountable for existing managed services accounts and identify areas to improve global working practices within FIRST for the benefit of our clients. The role quickly evolved as I saw opportunities to apply my global experience across the business. I established a Client Services model, ensuring our most important clients had dedicated account management, key account planning, global customer relationship management process (salesforce), and sales pipeline to aid forecasting growth.
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President & CeoGrass Roots Meetings And Events Nov 2013 - Apr 2016Greater New York City AreaIn the role of President and CEO, I was responsible for the transition from start up to a multi-location full service meetings and events organization within four years. I led the Americas executive team accountable for: event operations; sales and marketing; technology; finance; and product. Our work in 2014, was recognized with a Gold “Stevie” at American Business Awards for Best Corporate Image Event.Through my leadership, we achieved a sustainable business model and 485% compound growth over 3-years, acknowledged as one of Inc.’s 5000 Fastest Growing Private Companies in USA (2014, 2015).The team enjoyed huge positive momentum and a culture of “work hard, play hard” underpinned with strong talent development and performance. I remain proud of our positioning of Crain’s Top 100 Companies to Work for in New York (2015), and captured 86% employee satisfaction rating. I was an integral member of the company’s global meetings and events board using my experiences to help with the development and growth of other entities. -
Svp, General ManagerGrass Roots Jan 2010 - Oct 2013Greater New York City AreaI relocated from London to establish a start-up operation in New York, post-recession, as a division of Grass Roots Americas operation. Full P&L responsibility delivering a profitable and sustainable strategic meetings management business. This resulted in the acquisition of this business by Grass Roots Group, while the Americas operation was divested. Responsible for the seamless transition to a new legal entity and standalone operation.
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Head Of Group PlanningGrass Roots Eventcom Jul 2007 - Jan 2010Post consolidation of four event companies through acquisition, I was responsible for re-engineering the central group planning and creative teams from cost center to a profit contributing function fully integrated with sales team. My team centrally led the strategy and creative packaging of sales pitch solutions. Accountable for profitable conversion of new business acquisition (1:3) and leading the agency’s largest client acquisition contract ($30M minimum revenue value over three years). I was awarded the 2009 Chairman’s Award for exceeding company and individual sales target.
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Group Operations ManagerMaritz Oct 2005 - Jul 2007Promoted to create strategic meetings management proposition, strategy, sales and marketing, technology, training and operations across the European office network. -
Group Project ManagerMaritz Jul 2003 - Oct 2005Overall responsibility for the delivery of circa 120 global events, circa 10,000 delegates with of team of 15 people per year.
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Project ManagerContinental Venues Limited (Cvl) Oct 1999 - Jul 2003Responsible for the seamless delivery of all project management tasks for a range of pharmaceutical clients.
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InternshipMarriott International Jul 1996 - Sep 199712-month program rotating between departments to gain full exposure to all areas of the front and back office functions with hotels.
Barry Richards Skills
Barry Richards Education Details
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Pg Certificate Business Administration -
Event Management -
Hospitality Management
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Master Of Business Administration - Mba
Frequently Asked Questions about Barry Richards
What company does Barry Richards work for?
Barry Richards works for First
What is Barry Richards's role at the current company?
Barry Richards's current role is Group President at FIRST | Driving Business Growth through Brand Experience.
What is Barry Richards's email address?
Barry Richards's email address is ba****@****grg.com
What is Barry Richards's direct phone number?
Barry Richards's direct phone number is +164621*****
What schools did Barry Richards attend?
Barry Richards attended University Of Chester, Leeds Beckett University, Leeds Beckett University, University Of Chester.
What are some of Barry Richards's interests?
Barry Richards has interest in Children, Happiest In The Company Of My Family, Environment, Education, Wife Gemma.
What skills is Barry Richards known for?
Barry Richards has skills like Event Management, Account Management, Management, Business Development, Corporate Events, Marketing, Leadership, Strategy, Event Planning, Marketing Communications, Marketing Strategy, Negotiation.
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Barry Richards
Full Stack Angular, Java, Javascript, Nosql, Agile, Staff Sw Engineer & Leader, Cyber Security Evangelist & PractitionerKennesaw, Ga -
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Barry Richards 🏠
New York City Metropolitan Area2verizon.net, sanofi-aventis.com -
2grf.org, verizon.net1 +151657XXXXX
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