Barry Leis Email & Phone Number

Waukesha, Wi, Us

Waukesha, Wisconsin, United States

Vyaire Medical is a unified “breathing company”, and a recognized global leader in the Respiratory Diagnostics, Ventilation, and Anesthesia Delivery & Patient Monitoring market segments. Vyaire Medical is the largest pure-play company of its kind and has more than a half-century record of excellence and innovation.

Edinburgh, Scotland, United Kingdom

Wauwatosa, Wi

Responsible for service and solutions product business development activities in this $400 million service business. Managed two portfolios, Cardiovascular service and Digital Expert product training. Developed global strategic vision and road mapping on use case and persona based market opportunities and identified client needs for product development. Direct ownership of pricing, positioning, margin analysis and product life cycle.Key areas of expertise: * Product Management* Strategic Marketing* Strategic Planning* Business Case Development* Strategic Planning* Marketing Plan* Six Sigma Green Belt* Process Improvement* Project Management* Service Development* Product Launch* Software as a Service

Wauwatosa, Wi

Led overall service portfolio growth through new service solutions and offerings within the Cardiovascular product portfolio. Responsible for strategic road mapping, marketing plans and sales strategies sold by all sales channels.

Greater Milwaukee Area

Sales and Service North America Sales & Marketing team in the role of Product Manager – Planned Service. Currently focused on driving recurring revenue and increasing hit rates and margins by developing maintenance and repair offerings that address customer needs and differentiate Johnson Controls in the marketplace. I am responsible for defining market requirements, gathering competitive intelligence, developing product concepts and program components, defining pricing strategies, and working with sales and operations to successfully launch them to our field organization.

Waukesha, Wi

Led various programs within the global Philips Customer Service Product Marketing team. Programs have included Radiology Practice Management Solution and DoseWise Portal new product launch for dose measurement and service product manager for Radiation Oncology Systems global service portfolio development, growth and revenue activities. Managing the upstream strategies globally for 23 key markets. Focusing on developing business cases on market opportunities product roadmap, pricing and service product life cycle.

Wauwatosa, Wi

National Services Marketing and Product Manager 2012 to PresentResponsible for the North American marketing and business development activities in this $118 million service provider business. Managed four product modalities, which consisted of 52 products. Developed a strategic vision on market opportunities and identified client needs ensure long-term customer retention. Direct ownership of product development, pricing, positioning, margin analysis and product life cycle.Business Leadership and Marketing • Utilized Gold Standard Marketing techniques to create new products translating into a long-term growth strategy for all product modalities and increasing non-contract revenue growth of 10%.• Worked with equipment and service contact sales teams, at regional and national levels, to drive value based selling techniques, which delivered 15% growth year over year.• Optimized customer based attributes around performance, compliancy and speed for offerings updates, which drove a contract mix change of over 37% with 5-9% price increases.• Managed all marketing projects utilizing strategic marketing plans such as CECOR and Marketing Blue Print foundations, which delivered five new offerings in 2012, with emphasis on expansion, retention and growth.

- Responsible for developing growth strategies to drive double digit growth on $66M service sales portfolio, including customer segmentation analysis, new offering development and sales incentive programs using CECORE analysis and CECORE Pricing.- Led service readiness for all new product introductions (NPI) in cardiac and radiology ultrasound segment.- Established End Of Life process for U.S. Ultrasound Service protecting a loss of $5 M sector of the business and limiting risk.- Driving Lean Process through segmentation study and launching new offerings.

- Americas Implementation Leader for new sales system, which drives business processes for $0.7 B in annual sales.- Identified sales and marketing functional IT needs for CRM design for Americas Pole.- Created & delivered sales training program for inside and outside sales representatives.- Functional project leader to GEMS IT for territory management needs.

- Responsible for implementing, developing and training Inside Sales Team.- Directly managed ten team members.- Implementing marketing strategies within business plan of Americas Sales Manager, Account Executives and Regional Sales Managers to help grow the business from $21MM to $67MM in three years.- Coordinating marketing efforts and Breakthrough Events to generate over 5000 new leads.- Coordinating eMarketing within strategies and objectives with marketing managers and product managers.- Created and implemented U.S. server based database for sales and marketing.

- Responsible for product development, pricing, marketing strategies, product training, product launch, developing applications and analysis of the competition.- Marketing liaison to sales, engineering and production groups.

- Independent representative for six industrial manufacturers.- Sales and service to Fortune 500 companies.- Knowledge in plastic extrusion and injection, metal stamping and fabrication, non-ferrous casting, investment casting and pressed metal, packaging and design work.

- Responsible for policies, procedures, developing marketing strategies, fiscal year business plans and trend analysis for domestic sales.- Sales liaison to product managers, engineers and marketing communication groups.- Coordinated exhibits at major medical trade shows throughout the U.S.- Project leader in the design of a Diode Laser System and Green HeNe Laser System.Sales Supervisor & Laser Product Manager, (1991-1994)- Responsible for product development, product launch and product training.- Managed and five national sales representatives.- Created a national product demonstration program.- Project leader in sales CRM tool.Account Manager, (1990-1991)- Increased territory sales by 18% in first year.- Named Top Sales Representative of the Year.- Serviced, installed and calibrated laser patient positioning systems for radiotherapy, nuclear medicine and diagnostic radiology systems throughout the world.