Barry Nicholson Email & Phone Number

Winter Haven, Florida, United States

• Paid media advertising (Facebook, Google, YouTube)• Funnel Building/Testing• Email marketing• SMS marketing• Build out of all offers, upsells, etc• Wicked Reports Analysis• Content calendar and weekly newsletter• Strategic marketing

Osprey, Florida, United States

Marketing Director overseeing the development and execution of key marketing initiatives for several business assets. Core skillsets include copywriting, social media advertising, offline and online marketing strategy, marketing automation and funnel development.- Conceptualized & developed a fan club app for the music industry called Brazn.- Conceptualized & developed a livestream & marketing service for the music industry called LiveStreamYourShow.- Developed, hosted, & marketed the MusicMoney.TV podcast & Youtube channel, a resource to help music artists promote & market their releases.- Developed the marketing collateral for other business assets across various industries, including fertility clinics, insurance, hair restoration, food packaging, non-profit consulting and more.

Sarasota, Florida Area

Development of all offline & online marketing initiatives for rapidly growing multi-unit diabetes reversal franchise, including radio, TV, print, direct mail, marketing automation, funnel development, Adwords & Bing Ads management & social media campaigns.

Sarasota, Florida Area

Chief Marketing Strategist for all of the agency client's digital marketing initiatives, including Facebook & Instagram Ad campaigns, marketing automation strategy, landing page optimization, offer development, SEO & Google My Business optimization and Adwords campaigns. Certified Facebook Ads Specialist. Responsible for all planning, development and execution for our company's own internal marketing initiatives.- Built own agency’s sales from $68K to $600K in 13 months. Developed and manage a marketing team of 10 full-time employees.- Created and implemented a digital marketing strategy for a 17-location Japanese Steakhouse Chain that generated 2964 new customers, $67,699 in sales and 17,450 new email addresses in 3 months. Developed all Facebook & Instagram Ads, created marketing automation follow-up email & retargeting strategy, and worked with staff to develop Coupon & bar code scanning solution to to track coupon redemptions. CASE STUDY VIDEO BELOW.- Developed campaign for law firm that generated 5 personal injury leads, 10 family law leads, 2 criminal defense leads, 4 bankruptcy leads in 30 days. CASE STUDY VIDEO BELOW.- Developed a Facebook & Google Adwords ad Campaign that generated over 200 leads in 3 weeks for a small Fitness Franchise, far out-performing any campaign they had attempted on their own. Designed an entire 6-month marketing calendar for the franchise that includes Facebook & Instagram Ads, content marketing, Google Adwords, Google My Business Optimization & SEO.- Developed and executed a Facebook Ad campaign that delivered qualified leads at 17% below the desired CPA. This involved creating a multi-variate Facebook Ad campaign, creating and split-testing landing page designs, and developing and split-testing video presentations to achieve the desired goal.

Sarasota, Florida Area

Developing winning marketing campaigns and communications for many leading niche marketing firms and several multimillion-dollar companies across diverse industries. - Developed and launched all marketing initiatives for national Physician’s Licensing Program for a wellness company in the Type 2 diabetes niche. Company grew from 0 to 40 physician licensees nationwide in less than 24 months.- Developed robust multi-step, multi-media campaign for debt settlement company to follow-up with unconverted phone leads, generating an additional $130,000 in yearly revenue.- Wrote copy for landing pages, videos, direct mail and email sales copy for several national marketing workshop campaigns for P&C insurance marketing software company. Resulted in sales of over $100,000 per event.

Sarasota, Florida Area

- Created a turn-key digital marketing system for the day spa & beauty salon industry. - Expanded to 60 clients nationwide in 2 years.- Developed team of over 20 employees to implement SEO, Facebook marketing, landing page design, newsletter marketing, email campaigns, and marketing automation.

- Part of husband & wife copywriting team specializing in direct response sales copywriting.- Integral to the launch of numerous information products released by the Glazer-Kennedy Inner Circle (GKIC) including "The Phenomenon", "Champions of the Info Summit", "Renegade Millionaire Retreat", "XXX Rated Sales Strategies" and more.- Developed complete direct-response multi-media marketing campaigns for Information Marketers, Internet Marketers, and bricks-and-mortar businesses. - Clients include Lloyd Irvin, Karen Schaefer, Rory Fatt, Michael Jans, Scott Tucker, Dr. Tom Orent, Ed O'Keefe, Dan Lok, Ron Caruthers, Tim Winders and more