Barry Roberts

Barry Roberts Email and Phone Number

Principal @ New York, NY, US
New York, NY, US
Barry Roberts's Location
New York City Metropolitan Area, United States
Barry Roberts's Contact Details

Barry Roberts work email

Barry Roberts personal email

n/a

Barry Roberts phone numbers

About Barry Roberts

“The pace of change today is the slowest it will ever be in our lifetime” (Christina Hennington, Target). A favorite quote which underlines that as consumer behavior undergoes rapid and seismic shifts, having the vision, courage and agility to act in new ways can create great opportunity. I am passionate about understanding consumer to develop marketing opportunities, strategies, and solutions that navigate change, connect our brands, and motivate purchase.I am a Marketing Executive with strong expertise in driving revenue growth and brand health. Recognized for developing growth opportunities, impactful consumer and shopper marketing campaigns, providing visionary leadership, and skillfully managing organizational change. I have experience at top tier companies; Colgate-Palmolive, Unilever and Coca-Cola.With that experience, I have a deep understanding of the consumers’ journey across media, social, mobile, e-commerce and retail, with leadership experience across the key stages of marketing; awareness, engagement and conversion.I built Colgate-Palmolive’s Shopper Marketing capability for the US, and was honored by induction into the Path to Purchase Institute’s “Shopper Marketing Hall of Fame”. With a focus on Shopper Platforms, my team’s work was recognized with an Effie Shopper Marketing Effectiveness Award. In the UK, I developed the 'Colgate Red' integrated marketing campaign which achieved a +5pt share increase and won the national IPA Advertising Effectiveness Award.Additionally, I have held responsibility for Colgate-Palmolive’s US e-Commerce strategy and organization structure, and development of a Retailer Innovation and Engagement Center.I have most recently held the position of SVP, Product & Engagement for Sapphire Digital, a successful and innovative tech company in the healthcare space, building Engagement capability with a consumer-focused approach and strategic product development. I continued to work with Sapphire in a consulting role.

Barry Roberts's Current Company Details
3S Marketing LLC

3S Marketing Llc

Principal
New York, NY, US
Barry Roberts Work Experience Details
  • 3S Marketing Llc
    Principal
    3S Marketing Llc
    New York, Ny, Us
  • Ithica College
    Advisory Board Member
    Ithica College Feb 2022 - Present
    Greater New York City Area
    Advisory Board member to the Ithica College Customer Experience Program
  • 3S Marketing Llc
    Principal
    3S Marketing Llc Oct 2017 - Present
    Greater New York City Area
    3S Marketing inspires companies to build Strategic Marketing and Customer Engagement Solutions which drive profitable and sustainable growth. Areas of expertise include performance optimization, building brands and categories with an insights-driven visionary approach, building sustainable capabilities, and navigating organizational change.
  • Sapphire Digital
    Engagement Consultant
    Sapphire Digital Jul 2020 - Oct 2021
    Greater New York City Area
  • Sapphire Digital
    Senior Vice-President, Product & Engagement
    Sapphire Digital May 2019 - Jul 2020
    Greater New York City Area
    Responsible for Engagement, Marketing, Product and Design teams
  • Sapphire Digital
    Engagement Consultant
    Sapphire Digital Jan 2019 - Apr 2019
    Greater New York City Area
    Building a consumer-focused Engagement approach, with interactions that motivate consumers to drive actions that build results.
  • Colgate-Palmolive
    Director, Retail Shopper Solutions | Shopper Mktg, E-Commerce, Category Mgt, Customer Engagement
    Colgate-Palmolive Jul 2012 - May 2017
    New York, Us
    Leadership and General Management of Retail Shopper Solutions, which included Shopper Marketing, e-Commerce, Category Management and development of a Retailer Innovation and Engagement Center. • Drove development of Shopper Platforms, profitably driving sales, share and category sales while effectively connecting brands to shoppers.• Inducted into the Path to Purchase Institute "Shopper Marketing Hall of Fame" 2016• Team awarded 2017 Effie Shopper Marketing Effectiveness Award for the Colgate Water Conservation shopper platform• Established strategy and structure for aggressive e-Commerce growth• Developed 'Centers of Excellence' for Category Management and Shopper Marketing with improved efficiency, and strategic alignment• Led team to develop needs, strategy and Corporate buy-in for the building and development of a Retailer Engagement Center. Co-led content, and fitment to ready opening of the center.
  • Colgate Palmolive
    Director Of Shopper Marketing, North America
    Colgate Palmolive Oct 2007 - Jun 2012
    New York, Us
    Established Shopper Marketing function to activate brand and communication strategies with targeted shoppers to drive profitable growth.• Developed Shopper Marketing as a new discipline including vision, definition, roles and responsibilities and training across the commercial organization• Successfully drove significant share in select Walmart regions with focused Shopper Marketing approach• Built new product launch shopper activations, used globally as best-in-class benchmark• Developed scale shopper platforms for Cough, Cold & Flu and Back to School with non-compete CPG companies resulting in share and category growth, and higher ROI than traditional trade investment• Leveraged shopper insights with a major retailer to develop a new shopper experience in the oral care aisle resulting in category growth, Colgate share gain and store roll-out• Business review responsibility for Canada and Caribbean Region as part of N. America Leadership Team
  • Colgate Palmolive
    Marketing Director, Us Oral Care
    Colgate Palmolive Feb 2006 - Oct 2007
    New York, Uk
    P&L responsibility for US Toothpaste business including strategic planning and program execution to deliver budgeted growth, and development of the Marketing Team. • Developed strategy and advertising that grew US toothpaste sales and profit despite being challenged by a major competitive launch• Led development of refined positioning and new advertising for Colgate Total• Implemented first to market Health & Wellness 'Systemic Health' campaign achieving highest brand persuasion score
  • Colgate Palmolive
    Marketing Director, Global Oral Care
    Colgate Palmolive Nov 2002 - Jan 2006
    New York, Us
    Managed Global Strategy and co-ordination for Premium Toothpaste• Globally launched MaxFresh toothpaste, contributing to incremental share growth• Initiated and led cross-functional team to develop new health positioning for Colgate Total• Successfully led the global relaunch of Colgate Total with new claims, packaging and advertising
  • Colgate-Palmolive
    Marketing Director, Colgate Oral Pharmaceuticals
    Colgate-Palmolive Sep 1999 - Oct 2002
    Boston, Ma
    Responsible for the development, strategy and P&L delivery for Professional Oral Care products, and Professional detailing, sampling and advocacy for Colgate Oral Care. Identified new product opportunities, and communication strategies.• Drove professional fluorides to record sales and share• Relaunched OTC portfolio• Drove targeted sampling approach with Dental Professionals
  • Colgate-Palmolive
    Marketing Director, Caribbean Region
    Colgate-Palmolive Feb 1997 - Aug 1999
    Barbados
    Managed Oral Care, Personal Care and Home Care categories in 20 islands with 5 subsidiaries and 2 manufacturing plants.• Drove toothpaste and soap business to record regional shares, and enhanced profitability• Established new category strategies, structure and commercial process including brand and distributor rationalization
  • Colgate Palmolive
    Marketing Manager, Uk Oral Care
    Colgate Palmolive Feb 1995 - Jan 1997
    Guildford, United Kingdom
    Responsible for over 60% of UK's sales and profits• Developed and implemented "Project Red"​ campaign, resulting in share increases from 28% to 33%. Campaign won the 1998 Gold IPA Advertising Effectiveness Award.http://www.ipa.co.uk/effectiveness/case-studies/Colgate-Toothpaste-The-science-behind-the-smile-IPA-Effectiveness-Awards-Case-Study-1998/5304
  • Colgate Palmolive
    Snr Product Manager
    Colgate Palmolive Sep 1993 - Jan 1995
    Guildford, United Kingdom
    Developed and implemented consumer trade programs for UK toothpaste. Developed and launched Colgate Deep Clean toothpaste achieving 4% share.
  • Colgate-Palmolive
    Business Account Manager
    Colgate-Palmolive Feb 1992 - Aug 1993
    Guildford, United Kingdom
    Business responsibility for key accounts, Asda, Safeway and Morrisons. Developed and implemented Category Management approach with Asda, resulting in double-digit brand growth.
  • Hca Integrated Marketing, Ltd
    Account Director
    Hca Integrated Marketing, Ltd May 1989 - Jan 1992
    London, Uk
    Partner in Marketing and Promotions Agency with responsibility for developing consumer communication and engagement programs with key clients, including Courage Brewing, Brooke Bond Foods, Woolwich Building Society, and Fuji Electronics.
  • Unilever;  Brooke Bond Foods
    Brand Manager
    Unilever; Brooke Bond Foods Jul 1985 - Apr 1989
    Croydon, United Kingdom
    Contributed to growth of PG Tips tea, Red Mountain coffee and Fray Bentos Foods as Marketing Trainee, Asst Brand Mgr, and Brand Mgr. Participated in the Unilever Management Development Program
  • The Coca-Cola Company:  Cc Soft Drinks
    Marketing Trainee
    The Coca-Cola Company: Cc Soft Drinks Jun 1983 - Sep 1984
    London, Uk
    Marketing Trainee on Coca-Cola and Club brands, both on and off-trade (co-op program).

Barry Roberts Skills

Shopper Marketing Marketing Strategy Consumer Products Customer Insight Competitive Analysis Trade Marketing Fmcg Brand Management Strategic Thinking Leading Change Digital Marketing E Commerce Marketing Research Marketing Management Market Research Brand Equity Segmentation Market Planning Marketing Integrated Marketing Strategy Strategic Planning Brand Development Cross Functional Team Leadership Management Advertising P&l Management Leadership

Barry Roberts Education Details

Frequently Asked Questions about Barry Roberts

What company does Barry Roberts work for?

Barry Roberts works for 3s Marketing Llc

What is Barry Roberts's role at the current company?

Barry Roberts's current role is Principal.

What is Barry Roberts's email address?

Barry Roberts's email address is ba****@****pal.com

What is Barry Roberts's direct phone number?

Barry Roberts's direct phone number is +173287*****

What schools did Barry Roberts attend?

Barry Roberts attended Oxford Brookes University, Oxford Brookes University.

What skills is Barry Roberts known for?

Barry Roberts has skills like Shopper Marketing, Marketing Strategy, Consumer Products, Customer Insight, Competitive Analysis, Trade Marketing, Fmcg, Brand Management, Strategic Thinking, Leading Change, Digital Marketing, E Commerce.

Not the Barry Roberts you were looking for?

  • Barry Roberts

    I Am Responsible For Designing, Developing And Implementing Intelligent Automation Solutions To Optimize Medical Processes And Data Processing Using Technologies Such As Ai, Machine Learning, And Rpa.
    Houston, Tx
  • Barry Roberts

    Site Director Of Operations
    Memphis, Tn
    1
    pennakem.com
  • Barry Roberts

    Entrepreneur / Innovator
    Atlanta, Ga
    5
    atlantademolition.com, atlantademolition.com, atlanta.net, gmail.com, bellsouth.net

    13 +140469XXXXX

  • Barry Roberts

    Biw Resident Engineer At General Motors
    Ann Arbor, Mi
    4
    aol.com, aol.com, frontiernet.net, gm.com

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.