Responsible for all Canadian Distributors, various regional Food accounts and management of Canadian Natural Health Food stores, with support from broker.

Manage annual business planning, trade investment negotiating, trade investment tracking, new product launches and retail promotions for a group of 80 Independent Natural Health Food stores plus 70 National/Regional Food retailers to train and influence instore staff. Also have responsibility for two distributors-Ontario Natural Food Company and Purity Life Health Products. Key Account responsibility for Metro ON and Longo's.-Actively work closely with both Distributor sales… Show more Manage annual business planning, trade investment negotiating, trade investment tracking, new product launches and retail promotions for a group of 80 Independent Natural Health Food stores plus 70 National/Regional Food retailers to train and influence instore staff. Also have responsibility for two distributors-Ontario Natural Food Company and Purity Life Health Products. Key Account responsibility for Metro ON and Longo's.-Actively work closely with both Distributor sales representatives and Broker sales team to educate on nutritional benefits of Hemp, introduce and support new product launches and joint sales calls to grow and build the Hemp Food business.-Regularly communicate with both distributors to advise on new product launches, out of stock reporting, promotional plans, MCB reviews, sales team training and minimum semi-annual business reviews. Work closely with Broker Distribution manager to ensure all promotional calendars are communicated and presented in timely manner.-Support Broker Key account team with updated consumer insight data to support new product launches and product reviews, further support broker sales team with updated retailer listing forms to ensure 100% distribution achieved. Show less

Managed annual business plan, investment negotiation, trade investment tracking, product launch and retail promotion for National/Regional Drug, Food and Mass retailers and National Wholesaler-Kohl and Frisch.• Developed and maintained ongoing relationships with Category Management/Procurement teams that mutually maximized and achieved assigned sales targets within trade investment budget• Collaborated with Customer Marketing and Brand team which launched new innovation into over… Show more Managed annual business plan, investment negotiation, trade investment tracking, product launch and retail promotion for National/Regional Drug, Food and Mass retailers and National Wholesaler-Kohl and Frisch.• Developed and maintained ongoing relationships with Category Management/Procurement teams that mutually maximized and achieved assigned sales targets within trade investment budget• Collaborated with Customer Marketing and Brand team which launched new innovation into over 90% of all assigned accounts • Negotiated partnership agreement with major account to provide pharmacist/consumer education, incremental product display, expanded customer reach which drove market share increases of +10%• Regularly communicated with assigned Broker to provide clarity to brand plan and retail expectations Show less

Promoting the new and innovative STARsystem for people with diabetes to retail pharmacies in assigned territory of GTA to Cobourg.• #2 Sales Rep in Canada promoting new and innovative STARsystem for people with diabetes to retail pharmacies by targeting, supporting and servicing key pharmacy decision makers• Coordinated communication for Ontario Retail Sales Team, resulting in increased clarity on expectations and significant reduction of email correspondence

Managed assigned Key accounts, Shoppers Drug Mart, Katz Group, Costco Wholesale, Sobeys ex QC, Lawtons, Longo's and McKesson, to achieve corporate sales revenue and contribution margin objectives for both Purity Life corporate and distributed Vendor brands.• Created template coordinating a consistent approach for broker brands annual Manufacturer charge backs for retailer program fees and fluctuating foreign currency exchange rates• Achieved objective of major expansion of over 50… Show more Managed assigned Key accounts, Shoppers Drug Mart, Katz Group, Costco Wholesale, Sobeys ex QC, Lawtons, Longo's and McKesson, to achieve corporate sales revenue and contribution margin objectives for both Purity Life corporate and distributed Vendor brands.• Created template coordinating a consistent approach for broker brands annual Manufacturer charge backs for retailer program fees and fluctuating foreign currency exchange rates• Achieved objective of major expansion of over 50 new products into Natural Health planograms at both Shoppers Drug Mart and Katz group in Vitamin, Health & Beauty and Cough/Cold categories Show less

Promotion and Sales of Health and Safety Training Programs to industry in Eastern Ontario

Managed all aspects of planning, development and implementation of business plans with largest national retailer, Shoppers Drug Mart and other national retailers Wal-Mart, Zellers and Costco.• Created and maintained a 5 year exclusive 8 week promotional and consumer education program with national retailer that contributed annual sales increases of 20%• Developed and annually executed sales representative driven merchandising programs that secured secondary display, increased… Show more Managed all aspects of planning, development and implementation of business plans with largest national retailer, Shoppers Drug Mart and other national retailers Wal-Mart, Zellers and Costco.• Created and maintained a 5 year exclusive 8 week promotional and consumer education program with national retailer that contributed annual sales increases of 20%• Developed and annually executed sales representative driven merchandising programs that secured secondary display, increased recommendations and incremental sales in excess of +20% per program• Created and implemented a Shoppers Drug Mart Regional Champions team as a means to understand regional issues/opportunities resulting in regional program development and executions for Quebec, Ontario and Western Canada Show less

Managed team of 10 full/part time sales representatives in Ontario/Atlantic plus one Business Development Manager (Katz Group/A&P). • Recruited, trained and developed three new hires that achieved meets expectations or higher on initial year end performance review• Delivered 105% to 2004 sales target within regional trade investment budget, regional expense budget and field visit targets by focus and prioritization on all brand plans• Developed sales representative cycle… Show more Managed team of 10 full/part time sales representatives in Ontario/Atlantic plus one Business Development Manager (Katz Group/A&P). • Recruited, trained and developed three new hires that achieved meets expectations or higher on initial year end performance review• Delivered 105% to 2004 sales target within regional trade investment budget, regional expense budget and field visit targets by focus and prioritization on all brand plans• Developed sales representative cycle priority grid encompassing marketing and account plans that ensured team was aligned and focused on executing cycle priorities Show less

• Delivered consistently at or above sales growth plan, managing #1 retail account-Shoppers Drug Mart and largest wholesaler-McKesson Canada through mutually innovative promotional plans• Received Bayer Consumer Care Circle of Excellence-“Execution Excellence” Award in 2002 for development of Aspirin Pain Management program that secured 80% display compliance and +25% incremental sales lift• Received 2002 Bayer President’s Gold Cross Award - “Going above and beyond the call of duty to… Show more • Delivered consistently at or above sales growth plan, managing #1 retail account-Shoppers Drug Mart and largest wholesaler-McKesson Canada through mutually innovative promotional plans• Received Bayer Consumer Care Circle of Excellence-“Execution Excellence” Award in 2002 for development of Aspirin Pain Management program that secured 80% display compliance and +25% incremental sales lift• Received 2002 Bayer President’s Gold Cross Award - “Going above and beyond the call of duty to deliver to customers” and 2003 “Fostering Teamwork and Cooperation” for account management work with McKesson Canada in delivering sales plan growth, reducing order lead times by three days, reducing days on hand by three days and ensuring all special packs were sold within 90 days• Created and executed numerous account specific programs during 1996-1999 for A&P, Pharma Plus and Loblaw East to drive national and account sales beyond sales plan• Trained and proficient user of AC Nielsen Workstation Plus to uncover promotional/distribution opportunities and uncover learnings from post program reviews Show less