Bart Butler Email & Phone Number

Texas, United States

Dallas-Fort Worth Metroplex

Since 1991, Green Seed North America is a leading food and beverage incubator founded by ex-Quorn director, David Wilson. With a proven track record of investing in and helping local start-ups and international brands entering and growing in the USA & Canada. Green Seed provides a full suite of sales & marketing services to brands to suit their growth.

Greensboro--Winston-Salem--High Point Area

• Since 1930, Dewey’s Bakery has had the privilege of offering customers deliciously sweet and savory treats that reflect the local flavors we love. Lead sales for Dewey’s Bakery wholesale, a $40MM+ portfolio of.
• Grew dollar sales across all measured channels by 76% and unit sales by 95% – including 103%/126% growth in the Grocery Channel.
• Grew dollar sales at priority accounts – including Walmart, Publix, Wegmans, Albertsons-Safeway and The Fresh Market by 112% and unit sales by 141%.
• Secured more than 16,500 new points of distribution – including 11,500 at priority accounts, a 410% increase in 2022. Developed strategic selling story that focused on Dewey’s unique propositions – differentiated.
• Overhauled broker model from national to regional representation to drive focus and introduce brand to new customers and channels. Onboarded five new firms within 2 months. Developed and implemented broker scorecards.
• Led in-depth portfolio analysis of both branded and private brand offerings to eliminate offerings that did not meet margin goals and/or long-term strategic goals. Discontinued nearly 70 active items (~ 50% of entire.

Greater Chicago Area

• Quorn Foods is a pioneering food company that believes we all need to make changes to what we eat.Quorn Foods USA is a stand-alone sales, marketing and operations team based in Chicago. This team was dedicated to.
• Developed a culture focused on delivering results and providing employees with career growth experiences.
• Successfully managed the P&L to deliver a profitable US business that was losing $6MM per year; prior to joining the organization.
• Maintained a team with less than 15% turnover vs. 50%; prior to joining the organization.
• Exceeded a growth plan of 36% vs prior growth of 14% CAGR 2016-2019.
• 2020 Retail KPI Accomplishments: POD’s +37k +38% and ACV from 67% to 79%.

Chicago

Chicago

• Whole Earth Brands aka Merisant markets and manufactures artificial and natural zero- and reduced-calorie sweeteners under its flagship brands.Responsible for Merisant's Sales function, Customer Selling Organization.
• Led the cross functional team to introduce the new natural brand – Whole Earth Sweetener
• Launched 6 new, non-GMO/organic products delivering $100MM. Averaged 3.7 SKU’s per retail account.
• Strategically optimized Walgreen’s trade spending growing volume +35%.
• Gained distribution and implemented an “MVM” promotion in Costco on Pure Via (a brand which had less than a two share in XAOC).
• Partnered with the American Diabetes Association to customize an account-based marketing program in the Drug channel, securing secondary displays and driving 39% growth.

Chicago IL

Led Retail Field Sales organization in U.S. and Canada. Responsible for a porfolio of products, including the selling of Equal, Pure Via, and Private Label brands. Led volume & profit growth and built a strong, diverse and inclusive leadership team, delivering elevated financial performance.

• PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Led national sales strategy for convenience, drug, and dollar channels for.
• Collaborated with emerging and convenience team leads on key retailer, product, and promotional initiatives.
• Led cross functional team in pricing architecture analysis to achieve tighter trade variance between customers within channels and increased Net Operating Profit Before Taxes (NOPBT).
• Closed trade gap for club, foodservice, and bottlers to minimize impact of cross-channel pricing.
• Developed pricing structure, tested elasticity, provided internal and external communication of price increases with selling presentation and rationale, frequently asked questions, trade letters, and price lists.
• Revamped selling process to Off-Invoice (OI) and changed 32-ounce packing in small format, resulting in approximately $21MM profit. Grew Dollar General business 51% and Walgreens 26%.

QUAKER OATS COMPANY, Columbus, OhioArea Manager, Beverage Division 1995-1997

QUAKER OATS COMPANY, Detroit, MichiganArea Manager, Beverage Division 1992-1995