Writer, Content Developer And Communications Consultant
Current>I help organizations find compelling ways to present their unique brand offerings to their target audiences -- both internal and external>I create original content designed to attract and resonate with these audiencesProjects:>Profiled new pet-adopters across the U.S. and in Canada, helping PetSmart Charities attract 3 million annual visitors to its website through its social media channels>Profiled successful young sales executives to help recruit new sales people to Longoard, a fast-growing Phoenix-based mutual fund company>Wrote web content, marketing collateral and media releases for a leading electronic health records software and service provider>Profiled outstanding employees for a large regional hospital system's annual report>Created intranet copy and ongoing training support for a Wendy's multi-market new product test>Scripted a live awards/recognition program for Wendy's national franchise convention>Wrote a video script for Wendy's CEO, a personal appeal to franchisees encouraging their participation in an important system-wide program